1.
Month Platform Content Title Content Type CTA KPI
July
1 Twitter Happy Canada day to our friends up north! What better way to celebrate than with a bag
of Sunchips, eh?
Image Celebrate with a bag of
Sunchips
Incre
share
2 FB Introducing “Sunchips Goes Green”: a weekly video with tips and tricks to help you be
more eco-friendly! Tune in on our website or on our YouTube page!
Gated asset Tune in Video
likes,
comm
3 FB Stock up for your 4th
of July BBQ with 50%off all Sunchips products! Sales promotion Stock up (on Sunchips) Sales
4 Insta Happy 4th
of July! Show us what you pair with Sunchipsat your BBQ using #Sunchips4th # engagement Post photo with # #
5 FB We had so much fun yesterday that we are extending our 4th
of July 50% off sale! Take
advantage while you still can!
Sales promotion Take advantage while
you still can
Sales
6 Twitter If your summer were a Sunchips flavor, which flavor would it be? Text Only Which one would it be? Resp
quot
7 FB In honor of #NationalChocolateDay we want to know: would chocolate Sunchips be an
“oh yeah” or an “oh no? Vote below!
Poll Vote Below Vote
poll,
share
8 Insta Need something to snack on while you watch #ThorLoveAndThunder? Reach for a bag
of Sunchips to bring some thunder of your own!
Image Reach for a bag of
Sunchips
Sales
9 YouTube Now on “Sunchips Goes Green” we go over sustainable alternatives to your daily
commute. Tune in on our website or on our YouTube page!
Video Tune in Video
likes,
comm
10 FB Check out the Sunchips website at www.sunchips.com to get 25% off of your next
purchase!
Sales promotion Check out the Sunchips
website
Incre
webs
incre
11 Insta Are you feeling the sun from the dog days of summer? Take the heat up a notch with
Spicy Chili Lime Sunchips!
Image Take the heat up a
notch (with Sunchips)
Likes
comm
12 FB 5 delicious Sunchip Recipes to try this summer Image Try (the Sunchips
recipe) this summer
Likes
comm
13 Tik-Tok For our inauguralpost on Tik-Tok we’re starting the #SunchipsChallenge. Post your
favorite way to eat Sunchips and we’ll repost our favorites!
Video Post your favorite way
to eat Sunchips
Video
the #
14 FB If you’re at Rockfest Wisconsin this year then stop by the Sunchips booth to play games,
win prizes, and take pictures in our photobooth! #SunchipsRock
Image Stop by the Sunchips
booth
Pictu
at th
phot
15 Twitter Prepare for tomorrow’s episode of “Sunchips Goes Green” with 25% off of your next
Sunchips purchase when you use promo code GOINGGREEN
Sales promotion Use promo code Prom
usag
16 YouTube On this episode of “Sunchips Goes Green” we show you some apartment composting life
hacks! Tune in on our website or on our YouTube page!
Video Tune in Video
likes,
comm
17 FB It’s World Emoji Day! Comment below which emojis you’d use to describe Sunchips. Image Comment below Com
likes,
18 YouTube Make your own home cleaning products with vinegar, baking soda and lemon on this
week’s “Sunchips Goes Green . Tune in on our website or on our YouTube page!
Video Tune in Video
likes,
comm
19 FB Describe your mood today as a flavor of Sunchips in the comments below. Text only Describe your mood in
the comments below
Com
20 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
21 Twitter Hey Sunchips fans! Click the link to receive 25% off of your next Sunchips purchase! Sales promotion Click the link Click
link,
incre
22 FB We want to see which flavor of Sunchips you are enjoying on this fine Friday. Reply with
a picture of you and your sunchips!
Text only Reply with a picture Pictu
23 Insta Introducing our new series #FlavorPhotoshoot. We take pictures you take that make your
Sunchips look good. Submit your pictures on our website www.sunchips.com
Image Submit your pictures Subm
pictu
24 Twitter Me when I see chip brands that use artificial flavors 
Me when I see Sunchips 
Meme - Likes
retwe

2.
25 YouTube This week on “Sunchips Goes Green” we go over easy at home gardening options! Tune
in on our website or on our YouTube page!
video Tune in Video
likes,
comm
26 FB Every day is a Sunchips day. Find out for yourself today! Text only Find out for yourself Sales
27 FB Part of being sustainable is learning about how to be more sustainable. Comment ways
you go green below!
Text only Comment below comm
28 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok showing your favorite way to eat Sunchips for a chance to be one of
next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
29 Twitter What is the best lunchtime-Sunchips combo? Text only Resp
twee
30 Insta Who can say no to a good sale? Use promo code Sunchips1 to get 25% off of your next
Sunchips purchase!
Sales promotion Use promo code
Sunchips1
Sales
31 FB Think back on this month and ask yourself: “Did I eat enough Sunchips?” Text only Think back on this
month
Likes
comm
August
1 FB August is national picnic month!, and no picnic is complete without Sunchips! Where is
your favorite place to have a picnic? Answer in the comments below for a chance to win
a free bag of the flavor of your choice!
image Comment below Com
likes,
2 Twitter Start off a new month with a new bag of Sunchips! Use promo code EverythingNew to
get 25% off of your next Sunchips purchase!
Text only Start off a new month
(with Sunchips), use
promo code
Sales
3 FB Vote on your favorite Sunchips flavor as they matchup head to head every week!
#FlavorWars
Poll Vote Num
votes
4 YouTube This week on “Sunchips Goes Green” we give you 5 tips on how to reduce your energy
consumption at home! Tune in on our website or on our YouTube page
Video Tune in Video
5 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
6 YouTube This week on “Sunchips Goes Green” we reveal the secrets on how to limit your water
usage at home. Tune in on our website or on our YouTube page!
Video Tune in Video
7 Twitter Nothing says national friendship day like a bag of crunchy deliciousness. Celebrate
accordingly by sharing a bag of Sunchips.
Text only Celebrate accordingly Likes
8 Insta On this edition of #FlavorPhotoshoot we show off your harvest cheddar pictures. To get
your picture in the next set,
submit your pictures on our website www.sunchips.com
Image Submit your pictures Subm
pictu
9 Tik-Tok Tell us you’re a Sunchips fan without telling us youre a Sunchips fan. We’ll go first… Video/Meme Tell us you’re a
Sunchips fan
Video
respo
10 FB This week in #FlavorWars Garden Salsa v.s. Cheddar. Vote for your favorite below! Poll Vote for your favorite
below!
Num
votes
11
Insta Who’s Hungry? Use promo code ImHungry to get 25% off of your next Sunchips
purchase
Image Use promo code Sales
12 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
13 Twitter We hope everyone enjoys their Saturday! The best way to have a good Saturday is with a
bag of your favorite flavor of Sunchips.
Text Only - Sales
14 YouTube On this episode of “Sunchips Goes Green” we show you how meal planning not only
saves you money, but also saves the planet! Tune in on our website or on our YouTube
page!
Video Tune in Video
15 Twitter Mondays without Sunchips: 
Mondays with Sunchips 
Meme N/A Likes
retwe

3.
16 Twitter Anyone feeling a BOGO deal? For a limited time, Buy 1 bag of Sunchips and get 50% off
of your next Sunchips purchase!
Text only Buy one bag of
Sunchips and get 50%
off your next purchase
Sales
17 FB Our next matchup in #FlavorWars: Original v.s. French Onion. Vote for your favorite
below!
Poll Vote for your favorite
below!
Num
votes
18 Twitter Eating Sunchips: Divine
The smell, the crunch, the flavor
Nothing can top it
#NationalBadPoetryDay
# engagement N/A Resp
using
likes
19 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
20 FB Who wants some free Sunchips? Commennt your name and email address below, and
we’ll pick 5 winners to receive a free bag of Sunchips in the flavor of their choice o
Image Comment your name
and email address
Com
21 YouTube On today’s episode of “Sunchips Goes Green” we show you the many benefits of working
towards a paperless lifestyle. Tune in on our website or on our YouTube page!
Video Tune in Video
22 Twitter Its Monday, and if you’re in need of a mid-day pick me up then why not pick up a bag of
Sunchips?
Text only Why not pick up a bag
of Sunchips
Sales
23 Insta On this edition of #FlavorPhotoshoot we show off your garden salsa pictures. To get
your picture in the next set,submit your pictures on our website www.sunchips.com
Image Submit your pictures Subm
pictu
24 FB Our next matchup in #FlavorWars: Jalapeño Jack v.s. Chili Lime. Vote for your favorite
below!
Poll Vote for your favorite
below!
Num
votes
25 Insta On this day in 1916, the National Parks service was founded. Stay green by watching
“Sunchips Goes Green” to help keep our national parks looking good!
Image Stay green Incre
YouT
26 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
27 Twitter Eat some Sunchips today, just because! #JustBecauseDay # engagement East some Sunchips
today
Sales
28 YouTube In this edition of “Sunchips Goes Green” we go through how to properly sort your
recyclables. Tune in on our website or on our YouTube page!
Video Tune in Video
29 Insta Friday night calls for a party! Stock up on Sunchips to take your party to the next level! Image Stock up on Sunchips Sales
30 FB We’re giving away 10 bags of free Sunchips! Send us your name and email address for a
chance to win
Text only Send us your name and
email address
Nam
emai
31 Insta It’s National Eat Outside Day! Post a picture of you eating Sunchips outside with
#SunchipsOutside for a chance to win a free bag of the flavor of your choice!
#engagement Post a picture with # Pictu
using
September
1 FB Our next matchup in #FlavorWars: Sweet and Spicy BBQ v.s. Farmhouse Ranch. Vote for
your favorite below!
Poll Vote for your favorite
below!
Num
votes
2 Tik-Tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
3 Twitter Kick off your Labor Day weekend with BOGO 50% off on all Sunchips products with
promo code SeptemberOfSavings!
Sales
Promotion
Kick off your Labor Day
weeken (with Sunchips)
Sales
4 YouTube This week on “Sunchips Goes Green” we go over easy at home gardening options! Tune
in on our website or on our YouTube page!
Video Tune in Video
5 FB If you made a home garden after watching “Sunchips Goes Green” then comment a
picture of it below and we’ll post our favorites on our Instagram!
Text only Comment a picture
below
Pictu
comm
6 Insta On this edition of #FlavorPhotoshoot we show off your original pictures. To get your
picture in the next set,submit your pictures on our website www.sunchips.com
Image Submit your pictures Subm
pictu
7 FB Come back tomorrow to vote int the winners bracket of #Flavor wars! Text only Come back tomorrow More
tomo

4.
8 FB Starting off the winners bracket of #FlavorWars we have Original v.s Garden Salsa. Vote
for your favorite below!
Poll Vote for your favorite
below!
Num
votes
9 All This week kicks off our School Waste Sweepstakes! Select schools across the country
competeto see who can reduce their waste the most for a cash prize! Visit our website
for more details.
Content Pillar Visit our website Scho
partic
10 FB Its national swap ideas day! Our idea is that you should get some Sunchips. What’s
yours? Comment below.
Text only What’s yours?
Comment below!
Com
11 YouTube On today’s episode of “Sun Chips Goes Green” we show you natural fertilizers to use in
your garden! Tune in on our website or on our YouTube page!
Video Tune in Video
12 FB Videogames and Sunchips go hand in hand. Celebrate national videogames with your
favorite flavor of Sunchips!
Image Celebrate national
videogames day (with
Sunchips)
Sales
13 Twitter 25% off of Sunchips products? That’s basically free money! Use promo code
SeptemberOfSavings to get 25% off of your next Sunchips purchase
Text only Use promo code
SeptemberOfSavings
Sales
14 FB NFL Sundays are back! Be ready for kickoff with some Sunchips to snack on during the
game!
Image Be ready for kickoff
with Sunchips
Sales
15 FB Continuing with the winners bracket of #FlavorWars, Chlli Lime faces off against
Farmhouse Ranch. Vote for your favorite below!
Poll Vote for your favorite
below!
Num
votes
16 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
17 FB Happy hump day everyone! How do you get over the mid-week slump? Text only How do you… Com
18 YouTube Now on “Sunchips Goes Green” we go over ways to stay sustainable in the workplace.
Tune in on our website or on our YouTube page!
Video Tune in Video
19 Insta Arrgh Matey! inding the right snack shouldn’t feel like looking for buried treasure. Just
reach for a bag of Sunchips #TalkLikeAPirateDay
Image Reach for a bag of
Sunchips
Likes
comm
20 FB We’re feeling generous today, Use promo code SeptemberOfSavings to get 25% off of
your next Sunchips purchase
Text Only Use promo code
SeptemberOfSavings
Sales
21 Twitter Happy International Day of Peace! Nothing makes us feel more peaceful than opening a
fresh bag of Sunchips. How do you stay peaceful?
Text only How do you stay
peaceful?
Repli
22 FB This week in the thrilling finale of #FlavorWars, Chili Lime and Garden Salsa battle for the
title of #FlavorWarChampion. Vote for your favorite below!
Poll Vote for your favorite
below!
Num
votes
23 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #
24 Insta On this edition of #FlavorPhotoshoot we show off your chili lime pictures. To get your
picture in the next set,submit your pictures on our website www.sunchips.com
Image Submit your pictures Subm
pictu
25 YouTube On today’s episode of “Sunchips Goes Green” we show you how to make your own daily
face wash. Tune in on our website or on our YouTube page!
Video Tune in Video
26 FB Reminding everyone to stay green this week. Lets work together to make the world a
better place! If you want tips and tricks to staying green, check out our video series
“Sunchips Goes Green”
Image Check out our video
series
Video
27 Twitter Want 25% off of your next Sunchips purchase? Use promo code SeptemberOfSavings to
rake in the savings!
Text Only Use promo code
SeptemberOfSavings
Sales
28 FB Who will be the winner of the coveted title of #FlavorWarChampion? Come back
tomorrow to see the official results!
Image Come back tomorrow
to see the official
results!
# use
29 FB Congratulations to our #FlavorWarChampion Garden Salsa! Poll Vote for your favorite
below!
Num
votes
30 Tik-tok Shout out to User1 User2. And User3 for posting our favorite #SunchipsChallenge Tik-
Toks. Post a Tik-Tok with the hashtag showing your favorite way to eat Sunchips for a
chance to be one of next week’s winners!
Video Post a Tik-Tok with the
hashtag showing your
favorite way to eat
Sunchips
Video
the #