In today’s technology-driven world, the development of products and services is often mainly systems-centric, rather than human-centric. IoT is certainly no exception to that. While the Internet of Things is all about smart, connected devices and services, the human factor is often overseen. In this presentation, Guido Woska from Designit will explore why we should apply human-centric design principles to create meaningful, valuable IoT experiences for consumers and how this will lead to more solid business for companies.

1. Smart IoT Conference London // March 2016
Designing IoT Experiences in the
Age of Humanized Technology
Guido Woska
Global Chief Client Officer (CCO)
Designit

2. Talking about
Design.

3. A lot of IoT is just about
technology.

4. The problem with
‚Smart IoT‘?

5. Very often, it is
pretty stupid.

6. It is missing the human factor.

7. And it is missing Design.

8. Design?

9. Design is the human capacity
to shape and make our
environments in ways that
satisfy our needs and give
meaning to our lives.
Prof. John Heskett 1937 — 2014
“

10. Why Design?

11. The world today is human-proof
rather then human-shaped. Design must change that.

12. In the Age of Smart,
we should use technology to change the stupid.

13. In the Age of Digital,
we must empower people, rather than confuse them.

14. In the Age of IoT,
we experience Reality through Technology.

15. The Role of
Design in a
Technology
World.

16. Design is the Foundation.
It is about Business Transformation - not decoration.

17. Design is more than Digital.
There is no more boundary between physical and digital.

18. Digital may transform everything.
But Design will make it human-shaped.

19. human-shaped world
is where everything is
designed around real
human needs.

20. We want to make
a human-shaped
w rld

21. How to design
human-shaped
IoT Experiences?

22. Rules
of Thumb

23. Push the limits.
Push them really
hard.
We are here to challenge the ordinary.
Push, play, do it with passion.

24. Design Experiences.
Don’t build
technology.
IoT is not about tech. It is about
humans, their needs, their desires.
It is about

25. Make it simple.
Radically simple.
Technology must be the enabler of
Experiences, never the Driver.
Make it simple and people will love it.

26. Less is
the new More.
People do not necessarily want ‚more‘.
They often want ‚less‘, but ‚better‘.

27. System-Centric.
Human-Centric.
Think humans first.
And Technology later.

28. IoT’s biggest
Problem?

29. It is not IoH.

30. When you create
something new,
don’t ignore
Humans.

31. © 2014 Packaging

32. Never underestimate
the value of Design.

33. Thanks.