1.
12 Effective
Ways to Use
Facebook
to Drive Traffic
to Your Blog

2.
Table of Contents:
1
Make Your Images Big
2
Make your Updates Short
3
Ask Questions
4
Use a Short Quote From Your Blog
5
Skip the Link
6
Share Lifestyle or How-To Blog Articles

3.
Table of Contents:
7
Host Contests on Your Blog
8
Make a ‘Weekly Wrap Up’
9
Embed Short Blog Video
10
Share Other People’s Blog Content
11
Include a Blog Tab
12
Use Facebook Ads

4.
1
Make Your Images Big

5.
Make Your Images Big
1
Upload a visually appealing,
related image to increase click
throughs to your blog.
2
Check your Facebook and blog
site metrics to analyze the
success of your full sized
images. Repeat the types of
posts that work best for you.
3
Use a shortened link in your full
sized image posts, to keep your
text cleaner.
Example of a full sized blog post image
from HubSpot.

6.
2
Make your Updates Short

7.
Make Your Updates Short
1
2
3
Follow the rule of thumb to keep
your Facebook updates under
140 characters: forces you to
condense your text.
Make your update a teaser of
your blog.
● Write out 4 or 5 short onesentence summaries
choose the most intriguing
● post on Facebook
Keep your mobile readers in mind.
The Huffington Post uses a great short
text teaser update.

8.
3
Ask Questions

9.
Ask Questions
1
2
3
Keep your questions short, easy
to read, and relatable to your
Fan Page - use the word “you”
Questions naturally invoke a
response - use succinct,
curiosity-invoking questions
to get engagement and click
throughs
Mix up your question types,
from opinion getting, trivia, or
even problem solving.
The Next Web uses a short, intriguing
question for its readership.

10.
4
Use a Short Quote From
Your Blog

11.
Use a Short Quote From Your Blog
1
2
3
Choose a quote from your blog
article that clearly summarizes
a main point.
Use a quote that invokes
controversy to generate more
engagement on your Facebook
Page, and get more clicks to
your blog.
Personalize your quote by
including a face of the author or
interviewee.
Mashable uses quotes to personalize their article.

12.
5
Skip the Link

13.
Skip the Link
1
2
3
Keep your Facebook update
more readable, without the
link.
You only need the actual link if
you are using a full sized
image.
Delete your article link before
you post it to your Fans.

14.
6
Share Lifestyle or How-To
Blog Articles

15.
Share Lifestyle or How-To Blog Articles
1
2
3
Use Lifestyle and How-To
articles to share more than just
your products or services
with your Facebook Fans.
Include questions - such as
asking for your Fans for
their tips - when you post
the article links.
Use pronouns like “you” and
“us” to further create a sense of
community.
Whole Foods uses the lifestyle strategy
very successfully

16.
7
Host Contests on Your
Blog

17.
Host Contests on Your Blog
1
2
3
Use interactive content on
your blog to drive traffic to it.
Promote your blog contests
on your Facebook Page to
generate click throughs, and
more shares.
Use images of your contest
prize when you post it on
Facebook.
Telus hosts contests directly on their
website.

18.
8
Make a ‘Weekly Wrap Up’

19.
Make a “Weekly Wrap-Up”
1
2
3
Generate more click throughs
to your blog from Facebook by
compiling a list of your
articles from the week.
Post the “weekly wrap-up”
on a day that works best
for your business sales.
Use a lookbook on
Facebook to show all the
images from your blog
articles.
Williams Sonoma uses the blog article
compilation tactic.

20.
9
Embed Short Blog Video

21.
Embed Short Blog Video
1
2
3
Make a short video that
shows what your article is
about.
Embed the video directly
on to your Facebook post,
to entice your Fans to
interact with it.
Include faces, or products
to make it more
personalized and cool.
At Wishpond, we’ve embedded Vine
Videos from articles.

22.
10
Share Other People’s Blog
Content

23.
Share Other People’s Blog Content
1
2
3
Share other people’s content
when it is from a trustworthy
source, and the article benefits
your consumer.
Include the link to their
Facebook Page - when the
article is from another
business.
Generate potential sharing
opportunities by extending
your network with industry
leaders and Fans.
Facebook Marketing often posts blog
articles from other sources.

24.
11
Include a Blog Tab

25.
Include a Blog Tab
1
Share your blog
articles through a
tab on Facebook.
2
Use an app, such
as NetworkedBlogs
to simplify your tab
developement.
3
Don’t syndicate your
blog articles to your
Page updates.
Mari Smith has a Facebook tab for her blog.

26.
12
Use Facebook Ads

27.
Use Facebook Ads
1
2
3
Use targeted Facebook ads to drive traffic to your blog.
Facebook ads enable
you to reach extremely
specific, interested
markets.
TD Bank uses targeted ads to drive traffic
back to their blog site.
If you’re confused with the intricacies of developing a great
Facebook ad campaign, use a Facebook ad tool.

28.
More Resources...
Check out more ways to drive traffic to your blog:
12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
How to use Google+ to Promote your Blog (9 tips)
9 Ways to Use Pinterest to Drive Traffic to Your Blog
Check out more Facebook Post tips:
8 Sure-Fire Facebook Post Formulas That Drive Engagement
The 5 Most Common Facebook Post Mistakes
8 Sure-fire Facebook Posts that Drive Link Clicks

29.
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