Facebook has 1.28 billion active users. But how big is that, really? This fun and informative presentation gives you a fuller picture of what 1.28 billion looks like, and tells you how to take advantage of those numbers. We compare Facebook to 4 other top social media sites and give you an idea of how useful 1.28 billion people can be. So, how big IS Facebook, really?

1. Really?
How Big is

2. As of April 23th, 2014,
Facebook has...
1.28 billion
active users
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3. But how big is
that, really?
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4. Let’s compare
it to the other
top social
media sites...
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5. Twitter
Twitter’s user-base
(of approximately
230 million) is
less than 1/5th
that of Facebook.
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6. Google +
Google+, with 540,000,000
active users (the
second-most) still has
Google
Facebook
less than half
the number of
Facebook.

7. LinkedIn
With 277 million
active users,
LinkedIn is still
less than a
quarter the size
of Facebook.
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8. Myspace
(just for fun)
As of October
2013, Myspace had
36 million users -
less than 1/35th
of Facebook.

9. Let’s compare it
to some other
stuff…
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10. If you
stretched
every Facebook
user head to
toe, they
would go to
and from the
moon
2.8 times
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11. 317,962,000 - USA
247,424,598 - Indonesia
202,492,000 - Brazil
186,326,000 - Pakistan
143,700,000 - Russia
127,140,000 - Japan
63,705,000 - UK
= 1,288,749,598
Facebook’s user-base is equivalent to the
population of the USA, Indonesia,
Brazil, Pakistan, Russia, Japan and
the United Kingdom combined.
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12. If every Facebook user was a
dollar, there would be enough
money to give every man,
woman and child in
Zimbabwe 100
dollars each.
Zimbabwe
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13. The Great Pyramid of Giza (the
largest pyramid in the world) is
made up of about 2,300,000
bricks.
If Facebook users were bricks, you
could make
556
Pyramids of Giza
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14. But what are all
those people
good for?
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15. Advertising
About 111.5 million people in the U.S. watched
Superbowl XLVII - making it the most watched
event in U.S. television history.
A 30 second ad spot during
Superbowl XLVII cost 4
million dollars.
Or, to put it another way, $133,300 per second.

16. Advertising
If you wanted to reach 111.5 million people
with Facebook Ads, it would cost $55,750
(assuming a CPM of 50 cents).
This is less than 1/70th of
the cost of a Super Bowl
Ad
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17. Advertising
Approximately 103 million people log
onto Facebook in the U.S. every
single day.
This means that every single day on
Facebook there are more possible ad
impressions than there were for
Super Bowl XLIII.
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18. It costs advertisers about $32 to reach
1000 people with Newspaper Ads. It costs
$8 to do it with radio and about $2.75
(on average) with Google Adwords.
Facebook Ads cost 25
cents to reach 1000 users
Advertising
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19. Newspaper
Radio
Google Adwords
Facebook Ads
TV
Magazine
Cost of Reaching 1000
People
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20. Sources
http://pando.com/news/facebook-has-over-a-billion-
monthly-active-mobile-users/
http://moz.com/blog/1-dollar-per-day-on-facebook-ads
http://www.census.gov/popclock/
http://bleacherreport.com/articles/1945417-super-
bowl-ad-costs-latest-info-on-cost-of-2014-super-bowl-
commercials
http://expandedramblings.com/index.php/resource-how-
many-people-use-the-top-social-media/6/#.U2LaAq1dV5E
and, of course, Wikipedia
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21. Thank you for viewing!
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