Design thinking and coorporation

3. The S-Curve
• The course of successful technological
innovation is often described through an
S-shaped curve like..

4. The S-curve : An
Established Technology and

5. Design thinking as a systematic approach to Innovation

9. Using Design Thinking to Manage
an Innovation Portfolio

11. Organizational Characteristics
that support creativity and
Innovation

12. Risk taking is acceptable to management

13. New ideas and new ways of doing things are welcomed

14. Information is free flowing - and not controlled by
managers

15. Employees have
access to knowledge
sources : customers,
benchmarking
partners, the
scientific community,
and so forth

16. Good ideas are
supported by
executive patrons

17. Innovators are rewarded

18. What Leaders Must
Do?

19. Develop a culture that nurtures creativity and innovation

20. Establish the strategic direction within which innovation
should take place

21. Be active participants in the process that runs from idea
generation to commercialisation

22. Be open to
new ideas but
maintain
scientific
skepticism

23. Improve the idea to commercialization process

24. Think of ideas and project in terms of a portfolio with
distinct risk and return dimensions

25. Put the right people in charge

26. Design THinking Meet the coorporation