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Designing the ways we design everything

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What Design Thinking did for us and how are we using it today to help us constantly redefine the way we work.

Publicado en: Diseño, Empresariales
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Designing the ways we design everything

  1. www.with-company.com all rights reserved © Designing the ways we design everything Cannes Lions Review Lisbon 2015
  2. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 https://fishingforideas.wordpress.com/2012/03/15/summary-4th-day/
  3. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 That was 4 years ago
  4. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 We were back from a Design Thinking - one year - course in Berlin
  5. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 and we wanted to see if it worked
  6. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 so we went
  7. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 fishing for ideas Documentation Blog www.fishingforideas.wordpress.com
  8. Wholesale company drowning Fishing Industry www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  9. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Their Needs
  10. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Guerrilla Marketing?
  11. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Brand Activation?
  12. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 A new Campaign?
  13. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Re-Branding?
  14. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Adwords?
  15. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 It was deeper than that
  16. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 They needed help
  17. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 People who could listen and care about all of the aspects of their business
  18. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Here’s what we did for about 3 months
  19. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Listened to people
  20. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Got to know their environment
  21. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Worked with them
  22. Identified patterns of behaviour www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  23. Collected a bunch of data www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  24. Made every piece of information visible www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  25. Memorizable www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  26. Went to the extremes www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  27. Mapped all their services www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  28. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Framed the most useful information
  29. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 ...in different ways
  30. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Collected all the ideas since day one. Even the apparently insignificant
  31. Used every space for brainstorm www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  32. Pretended to be fishes www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  33. Opened the project to the world www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  34. Explored as many ideas as we could www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  35. Prototyped on post its www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  36. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Prototyped team interactions www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  37. Prototyped services www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  38. Prototyped our own process of working www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  39. Validated everything with everyone www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  40. Defined new roles of interaction for everybody in the company www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  41. Tested a new service and generated new income since week two www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  42. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Implemented new processes
  43. Implemented new processes www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 And made them more easy to adopt
  44. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Developed some simples business tools
  45. and... www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  46. this is what we’ve achived in the end www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  47. Optimized processes management & communication www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  48. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Optimized processes management & communication Identified new channels sales & distribution
  49. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Reduced 2/3 of debt negotiation & business control tools Optimized processes management & communication Identified new channels sales & distribution
  50. and... www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  51. Steady growth in the last 4 years www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  52. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned
  53. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works
  54. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process
  55. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process Mindset VS Methodology
  56. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology
  57. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology
  58. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology
  59. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology
  60. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 and
  61. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 and we learned to be more open
  62. so www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  63. so we opened a fish shop www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  64. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Social Media www.fb.com/peixariacentenaria www.instagram.com/peixariacentenaria
  65. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 enough about fish
  66. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 and let’s go back to Berlin
  67. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Two possible ways for DT > Inspiration > Integration
  68. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 99% does this and so do we btw, join us at 14h15 Workshop Facilitation> Inspiration >
  69. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 > Integration our drive and focus hearing technologies GmbH > 2-6 Months Projects
  70. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Why is that? because we want our clients to experiment the same imersive and transforming experience we had at Stanford Dschool HPI
  71. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 and by doing that re-arrange their mindset and provoke innovation
  72. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Still listening?
  73. Who’s Mimi? one of the most vibrant companies in the startup world scene www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  74. medical and wearables industries Working in the intersection of the www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  75. Bringing the hearing aid technology into our smartphones and allow anyone to hear better www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  76. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 DURING 4 MONTHS saywhatproject.wordpress.com Understanding user behaviour
  77. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  78. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  79. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 an imersive approach trying to feel what they feel I can be a user!
  80. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 becoming experts by looking and reaching to: - end users - industry professionals - friends & relatives - other industries and trends
  81. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  82. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Journey Map mimi ENT USER AUD
  83. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  84. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  85. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 APP experience prototyping guided self fitting
  86. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  87. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?
  88. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  89. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  90. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  91. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  92. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  93. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  94. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  95. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  96. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  97. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  98. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  99. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  100. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  101. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  102. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  103. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  104. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  105. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  106. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears.
  107. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding.
  108. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding.
  109. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding.
  110. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding.
  111. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better.
  112. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas.
  113. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas.
  114. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  115. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  116. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  117. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  118. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Suming up
  119. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 More important than what Design Thinking is, for us, it was what it allowed us to - want to - be
  120. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 Today we’re using him to break things apart and design the ways we design everything
  121. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 processes brands services products businesses
  122. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 In the Physical or Digital Space
  123. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 So why aren’t more companies working like this?
  124. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 because it’s not easy, it takes time to - Listen - Think - Explore - Create - Fail - Do it again when necessary
  125. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 we do all of this not to be “different”
  126. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 but because we want our results to be
  127. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  128. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015
  129. www.with-company.com all rights reserved © Cannes Lions Review Lisbon 2015 www.with-company.com Tiago Nunes tiago@with-company.com +351 917 806 223 Rui Quinta rui@with-company.com +351 917 441 524

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