Google+ - Presentation to Rapid Time Networks Burnaby. Oct 23 2013

1. Twitter: @MichelleCasti
Michelle Google+ http://tinyurl.com/cmg2013

2. 


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Like Twitter - Users are able to follow anybody that
they want to without requiring their target to accept a
„friend request‟.
Like Facebook - Users are able to post rich content
and detailed status updates to their profile and have
this content show up in other user‟s newsfeeds
Unique to Google+, Circles - allow users to create
custom groups of people that they would either like
to receive updates from or send updates to.
Many more features such as
hangouts, events, business pages, communities
@MichelleCasti

3. @MichelleCasti

4. @MichelleCasti

5. 

Launched by Google in June 2011
December 2012 Stats :
◦ 235 million are active across Google (+1'ing apps in
Google Play, hanging out in Gmail, connecting with
friends in Search...)
◦ 135 million are active in just the stream.

Since December ( Announced in Jan 2013 )
Google+ has grown by 27 percent with 343 million
users globally. Making it the 2nd largest social
media network
@MichelleCasti

6.  The
impact of Google+ on
the search results is very
significant
 It
is only the beginning
@MichelleCasti

7. @MichelleCasti

8. 
This picture is from my Google+ profile
@MichelleCasti

9. 
When a user searches for a restaurant, he
may see an ad including a 5-star review by
another friend.
@MichelleCasti

10.  Search+
 Author
your world
Rank
 Are-you-for-real
rank
@MichelleCasti

11. 
Released in the beginning of 2012

Available only in the USA on google.com

When signed in with Google+, you‟ll find
personal results and profiles of people you
know or follow.
@MichelleCasti

12. Searched for “Google
Plus”
@MichelleCasti

13. Searched for “Google+Local
Searched for “Local
Internet Marketing”
@MichelleCasti

14. 

You need to develop you network in
Google+ so when people search for
your services they find you thank to
your friends
This is new word-of-mouth
marketing”
@MichelleCasti

15. @MichelleCasti

16. 
The idea behind AuthorRank is that your
reputation as a content creator will influence the
ranking of search results.
Google‟ Agent Rank Patent Application(2005)


Authors can mark the content that they publish
on the Web with a digital signature,
Authorship may influence the rankings of that
content by associating a reputation score with it.
@MichelleCasti

17. “Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in
most users naturally clicking on the top (verified)
results. The true cost of remaining
anonymous, then, might be irrelevance.”
The Future According To Google‟s Eric Schmidt
The earlier you start the better
@MichelleCasti

18. 
A way to connect authors with their content on the
web ( Announced by Google on June 7 2011 )
Rich Snippet
@MichelleCasti

19. A short video that can help
http://castillomediagroup.com/claiminggoogle-authorship/
@MichelleCasti

20. “..my general rule is that people have a lot of free
time and people are on the Internet, there are
people who do really really evil and wrong things
on the Internet, and it would be useful if we had
strong identity so we could weed them out. I‟m not
suggesting eliminating them, what I‟m suggesting
is if we knew their identity was accurate, we could
rank them. Think of it like an identity rank.”
~Eric Schmidt in the Edinburgh Intl TV Festival on
August 28th, 2011 (Nov 7 2011 - SEO by Sea)
@MichelleCasti

21.  Local
businesses reviews
verification
 +1s
(“Likes”) and comments
verification
 ????
@MichelleCasti

22. 
http://youtu.be/A3Atj57r15U
@MichelleCasti

23. Add event
Add photos
Add a link
Add video
@MichelleCasti

24. 



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Tag people or page using + or @
You can edit after you post
+1 = “Like”
To bold text— put *asterisks* around the
word or phrase
To underline text— put _underscores_ around
the word or phrase •
To strikethrough text— put— dashes—
around the word or phrase
@MichelleCasti

25. 

http://youtu.be/e-AlxC400y8
Custom groups of people that they would
either like to receive updates from or send
updates to.

Other people cannot see your circles names

Can be used for both listening and talking

You can circle up to 5000
@MichelleCasti

26. @MichelleCasti

27. 


Claim your authorship
Use Google+ : Post quality content, engage, build
relationships
Promote your Google+ profile to your existing network
@MichelleCasti

28. Add a good
headshot picture
Add relevant keywords
to Introduction,
Employment,
Education or
Places lived
Include hyper links
Link your profile to
Your website(s) (Under “contributor to
@MichelleCasti

29. 
Edit the “Contributor To” section and your
website URL. Here‟s what that looks like:

30. In order to add a link from a webpage to a Google+
account the following line should be added to the code
of the page:
<link rel="author“
href="https://plus.google.com/115369062315673853
This may sound complicated but if your have a
WordPress website it is in fact very easy to do.

31. 

There are few plugins as well as themes that
provide a user friendly interface to add the
required information.
I prefer using the WordPress SEO Plugin as I
use it anyway on all the websites I create and
use.

32. 1. Install and activate WordPress SEO plugin
2. Locate your profile in the users area and add the full URL of you Googl

33. Can easily be done by using Google‟s Rich
Snippet Verification Tool

34. http://youtu.be/Py8-y2dzGOQ
@MichelleCasti

35.  Google
Places is now Google+ Local
 Caveat: Cannot yet be used for:◦ Service area business with address correctly hidden
◦ Big brand or business with multiple locations
@MichelleCasti

36. @MichelleCasti

37. @MichelleCasti

38. @MichelleCasti

39. 

Reviews can be added only by a logged in
Google+ account
All local businesses will eventually be on
Google+
@MichelleCasti

40. 


Using social extension links this +1 button to
your business‟ Google Plus page.
When users +1 the ad, it counts toward your
Google+page, and when users +1 your
Google+ page, it counts toward your ad.
Provides Social Proof to you ads
@MichelleCasti

41. Join the Google+ Insider community:
http://tinyurl.com/gplusinsider
Follow me in Google+
http://tinyurl.com/gplusinsider
@MichelleCasti

42. Connect With Me:
Phone: 778 998 5739
Email: Michelle@CastilloMediaGroup.com
Twitter: @MichelleCasti
Website:CastilloMediaGroup.com
Google+ https://plus.google.com/u/0/111100663202998797894/posts
@MichelleCasti