If you're looking for Google AdWords software, you probably already realize that the AdWords interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel), making AdWords optimization difficult. WordStream's AdWords management software provides all the functionality of AdWords, plus a lot more. Benefits of using WordStream's solutions over AdWords alone include: * Full integration of your keyword analytics and your AdWords account * Ad text tools to simplify ad text generation and increase ad relevance, a smart negative keyword suggestion tool to increase your ad groups' Quality Score

1. AdWords Software – Getting More Out of Your Google AdWords Account
If you're looking for Google AdWords software, you probably already realize that the AdWords
interface has some shortcomings. Most notably, there's a disconnect between AdWords and the
other standard tools used by search marketers (such as analytics applications and Microsoft
Excel), making AdWords optimization difficult.
WordStream's AdWords management software provides all the functionality of AdWords, plus a
lot more. Benefits of using WordStream's solutions over AdWords alone include:
Full integration of your keyword analytics and your AdWords account
Ad text tools to simplify ad text generation and increase ad relevance
A smart negative keyword suggestion tool to increase your ad groups' Quality Score
By using WordStream's AdWords software, you'll have the power to take instant action on
analytic insights, so you can increase the relevance and value of your AdWords campaigns faster
and reduce PPC spending sooner.
AdWords Software Connects Analytics with Action
You're unlikely to realize the full benefits of a pay-per-click marketing campaign if your
analytics applications aren't actionable, and if your actions aren't based on accurate data. Most
search marketers are still using several disparate marketing software platforms, including Google
AdWords, to accomplish SEO and PPC tasks.
Using WordStream as your AdWords marketing management software closes the gap between
analytics and action. Your AdWords account will be seamlessly integrated with your keyword
database. You can analyze traffic and conversion numbers for keyword groups and then apply
those insights directly into your account – with WordStream, AdWords management is as easy
as clicking a tab.

2. You can manage all your paid search campaigns right within the PPC campaigns tab in
WordStream – but it's better than AdWords, because WordStream's features add more value to
your PPC activities.
Using AdWords Software for Better Text Ad Creation
WordStream's AdWords software will actually help you write more relevant ad copy. Because
your AdWords account is synced up with your keyword analytics, the ad text tool will
automatically generate suggestions based on the most qualified keywords in your ad group. Not
only do you have a head start on writing the ad, you'll know the text is relevant, which is good
for your Quality Score, AdWords click-through rate and cost per click. So your ad position in
Google's sponsored links will be higher, at a lower cost.
In the screenshot below, the ad text generator has automatically populated the fields in your text
ad with the most relevant keywords in the ad group:

3. AdWords Software Provides Powerful Negative Keyword
Tools
Google AdWords allows you to set negative keywords (those keywords in a group that you don't
want to bid on) through its search query report, but there are a lot of problems with this method
of negative keyword discovery.
WordStream's negative keyword tool is a huge improvement over the search query report. First
of all, rather than having to go through a long list of queries and delete each negative keyword
one by one, the tool suggests negative terms and allows you to set "broad match" rules for entire
groups of keywords. For example, if you sell fish tanks, fish food and related supplies, you can
set a rule to designate any keywords that contain the word "recipe" as negative, even those that
haven't entered your database yet. You don't have to wait until you pay for an irrelevant
impression to banish "best foods tuna fish salad recipe" from your "fish food" group.

4. Secondly, WordStream's negative keyword tool shows you all of the search queries that your text
ads are matching on. AdWords shows you some, but rolls up a number of them into a group
marked "other queries." You can't see those queries or take any action on them, so you'll always
be missing some negative keywords.
The negative keyword suggestion tool also gets smarter the more you use it. As WordStream
learns what's important to you, it offers more intelligent suggestions for negative terms, making
it even easier to keep your AdWords ad groups maximally relevant and your ad spend trim.
Use WordStream's AdWords Tools and PPC software to manage your pay-per-click accounts
and get a lot more value out of AdWords.
Try WordStream AdWords Software Free
Learn more about how managing AdWords with WordStream's keyword management solution
can improve your search marketing processes and PPC performance.
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