For more information, visit www.wordstream.com If you're not advertising with Bing, you're missing out on over 50 million potential prospects – which means you’re missing out on additional profits generated from paid search. Don't deal with the Bing problem by ignoring it. In this webinar, WordStream Founder and CTO Larry Kim partner's with Bing's Sr. Evangelist Stacey Helman, to show you: - Why your business needs to advertise on Bing - Why Bing is different from Google AdWords - How to manage and optimize both AdWords and Bing campaigns in minimal time

1. CONFIDENTIAL – DO NOT DISTRIBUTE 1
How to Reach Over 50 Million MORE
Prospects with PPC
Larry Kim, Founder & CTO, WordStream, Inc.
Stacey Helman, Senior Bing Evangelist, Microsoft
May 15, 2013

2. Today’s Agenda
2
• Yahoo!Bing Network
• What Makes Bing Different
• Efficiently Manage your Bing and AdWords Accounts
• Special offer from WordStream and Bing

3. Speaker Introductions
3
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 5 Years ago, started WordStream!
– We’re the Provider of the AdWords Grader
and the 20 Minute PPC Work Week
• Stacey Helman
– Senior Bing Evangelist at Microsoft
– Responsible for raising awareness and
generating excitement for the Bing platform.
– Speaker at SES, SMX and the Search
Insider Summit

5. •
•

6. The Yahoo! and Microsoft Search Alliance is a major
initiative between our companies that creates a
competitive choice in search advertising for
advertisers and consumers.

7. Create a powerful new choice in Search
Give you more volume with less effort
Faster innovation through scale
Provide a better search experience for consumers
Improve your ROI

12. •
•

13. OUR
EXCLUSIVE
AUDIENCE
IS ENGAGED IN
THE
CATEGORIES
YOU CARE
MOST ABOUT
Exclusive Yahoo! Bing Network Audience
Shared Yahoo! Bing Network - Google Audience
76%
73%
82%
70%

14. Auto Buyers Spend
47% more
than average searcher2
Car Renters over
indexed
200%
more than a Google
searcher2
29% more
likely to have applied
for an initial home
mortgage online in
the last 6 months
22% more
likely to purchase a
new resident in the
next 6 months
When compared to
Google, the Yahoo!
Bing Network
audience is
10% more
likely to have a cellular
device with a US
operator
400% more
likely to make a hotel
reservation than a
Google Searcher2

15. So what makes Bing different?

16. 1 Billion
Use Office
700 Million
registered
users
30 Million
subscribers
60 Million
console sales
5.6 Billion
searches a
month
60 Million
copies sold

20. NEWOLD
Facebook Graph

21. Bidding
capability
Reporting
Potential for
expanded
presence via
multiple
listings
Advanced
targeting
capabilities
Increased
clicks and
conversion
rates
Categorizati
on options

22. Local extension +
Call extension +
Merchant rating +
Sitelink extension

23. Enabling
customers to
reach you faster
•
•
•

24. 2011: 6 countries
2012: 21 countries
2013: 52 countries
Global Readiness
Making it easier to reach global audiences through
platform transitions and investments

25. INSERT BRADS SLIDES HERE
• INSERT BRAD’S SLIDES HERE
CONFIDENTIAL – DO NOT DISTRIBUTE 25
Increasing your rea
Without doubling y
work.

26. How Many SMB’s Manage Bing Ads…
CONFIDENTIAL – DO NOT DISTRIBUTE 26

27. WordStream = Bing + Yahoo + Google!
Manage Bing and
AdWords campaigns in a
single interface
Use WordStream’s 20-
Minute PPC Work Week
to manage your Bing Ads
account
Cross-Platform Analytics
- Compare your
performance across Bing +
Google!
Let our software do all the work!
CONFIDENTIAL – DO NOT DISTRIBUTE 27

28.  Impactful Guided
PPC Workflow
 Finds “Low
Hanging Fruit” in
your PPC
accounts
 Works with Both
Bing Ads and
AdWords!
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29.  Supports 5 Key
PPC Optimization
Tasks
 Shows the Impact
on your
campaigns
 Takes Just 20
Minutes Per Week!
CONFIDENTIAL – DO NOT DISTRIBUTE 29

30. Example: Apply AdWords Changes from the 20
Min Work Week to Bing with 1 Click

31. Apply AdWords Changes from the 20MWW to
Bing with 1 Click

32. Keyword Expansion Example
CONFIDENTIAL – DO NOT DISTRIBUTE 32

33. Manage Bing & Google Ads in Same Easy Interface

34. Easily Navigate your Bing Search Query Report

35. Quickly Add Keywords from AdWords Search Query
Report to Bing

36. View Your Performance Alongside AdWords

37. Reasons To Try Bing Ads Today
CONFIDENTIAL – DO NOT DISTRIBUTE 37
Drive More Leads and Sales!
Easy to Convert Existing Campaigns
Very Easy to Manage to Cross Platform
Extend Reach of Your Campaigns
Diversify Your Lead Sources

38. Your Questions
38
Thank you for attending!
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Larry Kim
lkim@wordstream.com
http://twitter.com/larrykim