To succeed at building small business marketing strategies, you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to marketing campaigns. Learn more about how WordStream can help you setting up your small business marketing strategy.

1. Small Business Marketing Strategies: Online
Marketing Strategies for SMBs
To succeed at building small business marketing strategies, you have to find a reliable way to
bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a
matter of life or death when it comes to marketing campaigns.
Online marketing strategies are an excellent avenue for small businesses because they're cost-
effective and easy to measure. Creating a strong, scalable online marketing strategy helps you to:
Attract new customers through targeted paid search campaigns
Engage and nurture leads with marketing materials that actually speak to customers in
a niche market
Develop high-impact search strategies with limited budget, time and resources
By optimizing your process of marketing, advertising and promoting your small business
products or services online, you'll be able to set up a recurring stream of leads so you can attract
and retain customers and improve your bottom line.
WordStream's search marketing solutions can help you complete your mission and conceptualize
a small business marketing strategy that will have a strong impact on your business.
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Creating a Small Business Marketing Strategy with
WordStream
Marketing a small business presents several challenges that WordStream can help you win. We
have developed a suite of search marketing tools specifically designed to help busy, budget-
strapped SMBs target new customers online through paid search (also known as pay-per-click
marketing).
WordStream for PPC is an innovative platform for managing your paid search advertising
campaigns. WordStream helps you identify which keywords your customers use to find your
website and attract new customers by implementing those keywords in paid search campaigns.

2. There are several advantages to incorporating pay-per-click marketing into your online
marketing strategy:
It's more cost-effective than the alternative: PPC is known as "inbound marketing"
because the leads come to you. Outbound marketing techniques (like display advertising,
email campaigns, and cold calling) are much more costly on a per-lead basis.
It's measurable and data-driven: Online marketing techniques such as PPC are much
easier to measure than other forms of advertising. You'll know exactly which keywords
bring in qualified traffic and how much you're paying per click and per lead.
It's repeatable and scalable: Once you know which keywords are most profitable, you
can iterate on those campaigns, finding related long-tail keywords and optimizing those
ads and landing pages to bring in even stronger results.
Using WordStream, you can build and manage campaigns in Google AdWords much more
quickly, easily and effectively, because the software automates the best practices you should be
following to ensure high return on investment.
With WordStream, you can:
Build new campaigns from the ground up in just minutes using our campaign tools
– Our Campaign Builder leads you through the process of creating a new campaign, so
you're set up to succeed from the start.
Reorganize your keywords – Use our smart organization tools to create more relevant
AdWords ad groups.
Restructure and optimize your existing campaigns – Improving your ad groups'
relevancy will increase your click-through rate (CTR) and your Quality Score.
The higher your click-through rates and Quality Scores, the less you will have to pay for each
keyword. That means you can get more exposure and more traffic for lower costs. The direct

3. relationship between Quality Score and bid price is something to keep in mind when you draft a
budget-restricted small business marketing strategy.
Our solutions, with a pricing model adapted for small businesses, offer strategic automation in
carrying out pay-per-click advertising management tasks and allow you to be more efficient in
constructing and growing AdWords campaigns. In addition, our team of Google AdWords
Certified professionals can help you assess the strengths and weaknesses of your small business
marketing strategies.
Try WordStream’s Small Business Marketing Toolset
WordStream provides the tools for any small business marketing manager to build an efficient,
low-cost marketing strategy. Our powerful productivity tools and intelligent automation
solutions greatly reduce the time, effort and money required to realize a successful inbound
marketing campaign. Sign up for a Free 7-Day Trial or a personalized demo of WordStream for
PPC.