These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB
In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.
7. What is SEO?
Optimize your help
Optimize your content
RoboHelp specific features
Programme
8. Search Engine Optimization
Goal: More relevant visitors
Optimizing content for readers
Accessibility
Findability
Quality of content is the best optimization
What is SEO?
9. Simple to understand URLs
Wrong:
http://example.com/cnt/img/imgaccs.htm
Correct:
http://example.com/images/image_accessibility.htm
Optimize your help
10. Provide a TOC
Provide hyperlinks in topics
Sensible anchor text:
Wrong: Click here for more information.
Right: For more information, see Image accessibility.
Style links so users can recognize them
Optimize your help
16. Headings are for structure
Styled paragraphs are not headings
Optimize your content
17. Use descriptive image names
Provide alternative text and titles for images
Optimize your content
18. Provide an index
Make it count: avoid the index wizard
Index keywords are part of RoboHelp’s search
mechanism
Search keywords
RoboHelp specific features