Integrating Social Media into your Email Program
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![“Socailising” your email program,[object Object],As marketers evolve social media strategies, it is important to not forget email as one of the most beneficial tools for marketers. This presentation will outline the use of email to extend your brand influence by ‘socialising’ your email marketing programs, by improving reach and performance by identifying brand advocates within your database.,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-2-2048.jpg?cb=1671790338)
![Majority of consumers prefer to share online content via email,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-6-2048.jpg?cb=1671790338)
![Micro-blogging is the king of viral reach,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-7-2048.jpg?cb=1671790338)
![Conversions are the ultimate goal,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-8-2048.jpg?cb=1671790338)
![Four steps for leveraging social media marketing,[object Object],Understanding social media, influence and conversations,[object Object],Influencer identification,[object Object],Motivating influencers,[object Object],Tracking results against success metrics,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-9-2048.jpg?cb=1671790338)
![Key benefits to socialising email,[object Object],Tap your best customers’ connections to grow your database with like-minded consumers,[object Object],Improve the performance of existing referral campaigns,[object Object],Expand your reach of your campaigns to include popular social networks and email,[object Object],Motivate consumers to share via an interactive, easy-to-use interface,[object Object], Inspire and reward your list members for promoting your brand,[object Object], Identify your biggest brand advocates for remarketing purposes,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-10-2048.jpg?cb=1671790338)
![What is possible for marketers?,[object Object],Extend the reach of your existing email and online marketing campaigns into popular social media channels such as Facebook, Twitter, Myspace, blogs amongst others.,[object Object],Create an engaging, interactive experience that motivates consumers to share offers and information with their networks.,[object Object], Track the true viral reach of your campaign down to the conversions generated from each brand advocate.,[object Object], Identify key and potential influencers and create campaigns to especially designed to motivate the audience.,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-11-2048.jpg?cb=1671790338)
![Case Study: Sephora,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-12-2048.jpg?cb=1671790338)
![8 tips for better social media marketing,[object Object],Know your audience,[object Object],Create compelling social experiences,[object Object],Spark the conversation,[object Object],Measure track and optimise,[object Object], Constantly seed and evolve,[object Object],Make it effortless to connect,[object Object],Segment your influencers,[object Object],Stay engaged, stay engaging,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-13-2048.jpg?cb=1671790338)
![Thank you!,[object Object],Contact: ,[object Object],XCOM Media,[object Object],07 3666 0544,[object Object],www.xcommedia.com.au,[object Object]](https://image.slidesharecdn.com/xcomimbrispres-100512214306-phpapp01/75/integrating-social-media-into-your-email-program-15-2048.jpg?cb=1671790338)
Integrating Social Media into your Email Program
•2 recomendaciones•401 vistas
Denunciar
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As marketers evolve social media strategies, it is important to not forget email as one of the most beneficial tools for marketers. This presentation will outline the use of email to extend your brand influence by ‘socialising’ your email marketing programs, by improving reach and performance by identifying brand advocates within your database.
