Culture is too important to be left intangible or described by ambiguous words like "innovative" "collaborative" or "open". XPLANE led a hands-on workshop in San Francisco on November 20, 2014 to explore techniques for diagnosing and visualizing culture. Here are the slides from that workshop, held in partnership with Culture Lab x General Assembly.

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NOVEMBER 19, 2014
CULTURE DESIGN: MAPPING YOUR COMPANY CULTURE
General Assembly | San Francisco, CA

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Goal: for everyone to
leave with at least one
new culture mapping
technique to explore

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Hi, we are XPLANE
Design
Consulting
Organizational
Change
Visual
Communications

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words alone words and images

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Meet your neighbors
DRAW: The organizational culture value most important to you

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What is culture?

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Culture = the habits of a group

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Why is it so hard to describe?
culture is the set of things that we’ve (unconsciously)
mutually agreed are normal
CULTURE MAPPING

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What questions should a
culture map answer?

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What do we value?
How should we work together?
What makes people successful here?
Who should we hire?
What can guide us in decision making?

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“When your values are clear to
you, making decisions becomes
easier.” – roy disney

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How do companies
document their culture?

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Why do culture
mapping?

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Because we want to:
1. Create it
2. Understand it
3. Change it

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Choose your own adventure!
Aspirational
Tell-it-like-it- culture map
is culture map

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Creating a
culture
Important for:
start-ups
high growth
High change

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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool

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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool
See appendix for more details

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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool

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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool

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understanding
a culture
Important for:
Mature organizations
Organizations seeking to
change culture

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Various Tools

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Chris Argyris (Harvard)
Dave Gray (XPLANE founder)
CULTURE MAPPING
Edgar schein (mit)

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Evidence

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Evidence Why?

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Evidence Why?
Levers

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Evidence Why?
Levers Why?

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Evidence Why?
Levers Why?
Values

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Evidence Why?
Levers Why?
Values
Why?

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Evidence Why?
Levers Why?
Values
Why?
Assumptions

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Why

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Espoused Theory
What we say we value
Theory - in - use
What we demonstrate
with our behavior
Chris Argyris (Harvard)

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Evidence Why?
Levers Why?
Values
Why?
Assumptions
Espoused theories
Theories in use

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A TOOL
Dave Gray (XPLANE founder)

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Our Story

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We
Created
It.

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We
continually seek
to refine & understand it.

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Choose your own adventure!

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Thank you!
Kathryn jarrell - kjarrell@xplane.com
Stephanie gioia - sgioia@xplane.com

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Appendix: 7 games for aspirational culture mapping

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Appendix: 7 games for aspirational culture mapping