2. Introduction
LALA EGG FARM is a project of poultry farming for layer and
intend to intend to feed these people ,Research shown that the
best source of protein are chicken meat and eggs , the red meat
has more fat, hence we are forced to turn to alternatives: chicken
meat and eggs.
The present egg production in Rwanda is not enough there for
the big part of Eggs consumption is imported from neighboring
countries.
Ref: www.minagri.gov.rw
3. Business Concept
Poultry farm for layers with a Vision of a largest Modern
commercial egg farm for 40,000 layers in 5 years to fight
malnutrition , create employment opportunity and increase Egg
production in Rwanda.
late Generate Biogas from manure for lighting and cooking that
reduces the destruction of forest and the remain from biogas is
used as manure.
5. TARGET CUSTOMERS
1. FOR EGGS AND CHICKEN MEAT
Super Market eg: Just Supermarket
Restaurants Arabika Restaurant
Hotel
groceries
Bakeries
Individuals
Egg are sold in both wholesale and retail quantities at good
prices from Rfw70 and Spent layers is Rwf 3000.
2. Manure to farmer from Rwf 30
6. COMPETITORS
I have competitors of eggs, Chicken meet and
Manure products such as:
small scale farmers: 1 – 1000 birds
eg: Migabo farm, gatera farm
medium scale farmers: 1001 – 10,000 birds
eg: Gatera farm, abusol
large scale farmers: 10,000-20,000birds
eg: Aroma farm, Rwachic farm
7. Competitive advantages
• Offer Promotional
• Mastery of Sanitary quality of products.
• Customer care in terms of supply and effective
communication.
• Home delivery services .
• Marketing activities like branding.
8. Why Hasn’t the Need Been Met?
According to my research I found out that:
People think poultry rearing is a dirty job
for uneducated, retired people and prefer to
look for jobs.
People fear to be entrepreneur,
Lack of poultry farming skills.
Banks ask a guarantee that makes most of
people lose opportunities for finance.
Lack of capital for investment.
9. How are we meeting the need?
1. March/2015 : 250 layers
2. November/2015: 260 layers
3. Mortality 10%
4. May,2016 : 500 layers
5. Daily production :80%
15. SCALABILITY PLAN PER YEAR
Layer flocks 0 11 21 31 41 51 61 71 81
(..................... time in weeks..........................)
1st layers (2000) Born Lay
Sell
2nd layers(2000) Born Lay
3rd layers (2000) Born Lay
23. Revenue Projections
SALES YEAR1 YEAR2 YEAR3
number of layers 6,000 12,000 20,000
average laying production 75% 75% 75%
number of eggs per day 4,500 9,000 15,000
number of eggs per year 1,642,500 3,285,000 5,475,000
Cost per egg 50 50 50
average price per egg 70 70 70
sales per year 114,975,000 229,950,000 383,250,000
profit per egg (20-15) 15 15 15
profit per year 24,637,500 49,275,000 82,125,000
24. MY TEAM
Lala Egg Farm will be technically
supported by the people of a
Dutch company,
Transnational Agri Projects..
No Staff
1 Ngarambe Scovia General manager & CEO
2 Wizy Aaron Technical manager
3 Gasangwa Fred Marketing/ sales manager
Technical Support
‘TransNational Agri project
25. THANK YOU FOR ATTENTION
LALA EGG FARM
lalaeggfarm@gmail.com