CHEN YANG 20108021 Final project

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CHEN YANG 20108021
Advertising
in Thailand
ENTER
WELCOME ^_^

2. Advertising My Story Brief history
The culture of
AP AdFest
in Thailand
Advertising
My Story
I get to enjoy watching Thailand
advertisements because of the
Thailand television commercial <
You can shine> on the right. A
story of a deaf and mute girl who
learns to play the violin against all
odds.
This Thai advertisement make
me shocked at the first time. since
then, I have got in touch with Thai
Ads. Thai Pantene television commercial
<You can shine>
“Why am I different from others?”…
“why do you have to be like others?”
—— <You can shine>

3. Advertising My Story Brief History
The culture of
AP AdFest
in Thailand
Advertising
Brief History of Advertising in Thailand
The history of development of modern
advertising in Thailand is a young one. Though this
Southeast Asian country has taken prides of its long
history in various aspects since its first Kingdom of
Sukhothai was founded in 1257, oral communications
and sign boards seemed to be the only two common
ways available for publicizing information at that time.
Services Laundry Detergents‟ Print Ads>
<„Surf
This is not until 1844 when Dan B. Bradley, an
American missionary, made public The Bangkok
Recorder, a newspaper which allows "the first piece
of advertisement" to appear in this land of the
freedom, Thailand. Since then, this country started
to enjoy its early years of advertising. It gradually
developed print and broadcast media and found its
way to the prosperous modern advertising of today.

4. Advertising My Story Brief History
Brief History
The culture of
AP AdFest
in Thailand
Advertising
Brief History of Advertising in Thailand
The so-called modern advertising in Thailand
can be traced back to just about 50 years ago. Two
main factors urged to the turn of Thai advertising.
One is the conclusion of the World War II that allowed
Westerners to flux into this Eastern country, like many
others, with their business ideas. The other one is
when His Majesty the King Rama IX came to the
Services
throne. Under his protection, development flowered to
every aspect of the country; advertising was just
among one of them. Since 1958 to present, we can
try dividing the development into five important
periods: Starting, Leaping, Adjusting, Blossoming and
Readjusting periods.
Starting(1958 to 1967)
Leaping(1967 to 1977)
Adjusting(1977 to 1987)
Blossoming(1987 to 1997)
Readjusting periods(1997 to present).
Queen of advertising in Thailand :
Paula Taylor

5. Advertising My Story Brief History
The culture of
AP AdFest
in Thailand
Advertising
The Culture of Advertising in Thailand
Advertising in Thailand is an adventure. When everyone depends on you, to stay awake
Thailand is a modern country rich with tradition.
This unique dynamic allows for a symphony of
creativity, imagination, and practices that aim to
reach both the modern and traditional Thai culture
through advertising.
And
Services Characteristically, advertising in Asia is quite
different than what most Americans are
accustomed to. The advertisements created are
fresh, forward, entertaining, and often over-the-
top! Thailand advertisements also highlight
emotions or sentimental value to appeal to
viewers.
The personality that ads in Thailand
undertake give an unmatchable persona
compared to other countries. “Thai advertising is
distinctive in its imageries and creative gags”
(Punyapiroje, 2002). Coffee advertisement.

6. Advertising My Story Brief History
The culture of
AP AdFest
in Thailand
Advertising
The Culture of Advertising in Thailand
Thai temple hair
Advertising in Thailand tends to pay
certain respect or acknowledgement to the
culture that it appears in. As mentioned,
many ads tend to focus on humor, but an
account group director at Batey Ads says,
“The best Thai advertising is slightly
Services understated, it has a gentle quality to it. It is
very pleasing to the eye.” Thailand is a high-
context culture. This means that many things
are left unsaid; environments, non-verbal
cues, or social situations help to define
messages in person or through advertising
(Punyapiroje, 2002).
Look ahead for the great city
Advertising in Thailand goes beyond the entertainment of viewing a commercial. One must
have an understanding for the culture. Advertisers are consistently challenged to foster
messages that speak to Thai clients and consumers, while minding the rules of culture and legal
business practices. In most cases advertising reflects the attitude and personalities of a nation.
Based on the examples and discussion demonstrated in this paper it will be fascinating to view
the creativity and scope of advertisements on the May Term.

7. Advertising My Story Brief History
The culture of
AP AdFest
in Thailand
Advertising
Advertising
Asia Pacific Advertising Festival
Asia Pacific Advertising Festival, or „AP AdFest‟, is an annual event
consisting of four main activities, including an annual awards contest for
Asia Pacific creative works; creative seminars led by leading industry
practitioners, an exhibition of suppliers to the creative industry and a forum
for advertising, creative, and marketing people in the region to meet and
exchange views. It is endorsed by industry associations from Bangkok,
Beijing, Jakarta, Mumbai, Seoul, Tokyo, Manila and Kuala Lumpur.
Services
Held in mid-March every year at world-
class convention facilities in Pattaya,
Thailand, AP Adfest is a three-day event
that is primarily attended by Asia Pacific
agency creative professionals, but also
attracts production suppliers, agency
account management and marketing
professionals from leading advertisers.

8. Advertising My Story Brief History
The culture of
AP AdFest
in Thailand
Advertising
Advertising
Asia Pacific Advertising Festival
1. To promote and recognize creative • Five main aims
excellence in the region. Now established
2. To raise awareness of the profusion of as the pre-eminent
cultural values and heritages in the region regional festival in
the region, it has
and encourage the development of
five main aims.
relevant and effective advertising.
Services 3. To act as a forum for creative exchange
and learning.
4. To provide a central resource for
creative people.
5. To keep all expenses and costs low to
encourage maximum participation.

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Advertising in Thailand
Source http://www.youtube.com/watch?v=Um9KsrH377A
http://www.adafaa.org/index.php?option=com_content&view=article&id=59:thail
and&catid=7:development-of-asian-advertising&Itemid=19
http://maytermthailand.wordpress.com/2011/05/01/the-culture-of-advertising-in-thailand/
http://www.adfest.com/index.php
http://i.mtime.com/177771/blog/150140/
Some Thai Ads http://www.youtube.com/watch?v=0K5Md4xakb4
http://www.youtube.com/watch?v=vmfBkVQCd-M
http://www.youtube.com/watch?v=WDncfptDjPU&feature=related

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Advertising in Thailand
THANKEND
THE YOU