1. YASSER KHAN
Ema il: ya ss er .k han@l iv e.co m W e bs it e : y as serk ha n.s tr iking ly .c om L ink ed I n: http s:// sg . l inkedin.co m/ in/ya ss erkha ns g
Mob il e: +6 5 8 40 6 8 60 8 Sky p e: m .ya ss er k ha n
PROFILE – DIGITAL MARKETING CONSULTANT
A proven and passionate digital marketing consultant with extensive expertise in crafting successful
digital campaigns and achieving quantifiable results for clients. Strong knowledge in direct response
marketing, lead generation and copywriting with a keen focus on overall strategy; with proven skills
in consultative selling, prospecting, qualifying, appointment booking, pitching, presenting and
negotiating with clients, influencing and leading cross-departmental and external collaborative projects.
With dedicated strengths in strategic planning, business development, sales and marketing
communications; and practiced skills in identifying business development opportunities, advertising,
problem solving, customer service, fulfilment, automation and strong attention to detail.
EXPERTISE
 6 years Client-side sales experience prospecting, qualifying, pitching, presenting and negotiating
 Excellent proficiency in English and Urdu Languages with strong copywriting abilities; proven
strength in creating high-ROI, high-converting landing pages, sales letters and websites as well as
direct response marketing, marketing funnel creation, automation, CRM and email marketing
 Crafted and conducted multiple digital marketing campaigns and conversion funnels
singlehandedly; completed tasks that were usually carried out by more staff while exceeding
deadlines and targets assigned; automated processes to eliminate or free up staff
 Crafted effective Copywriting from scratch and successfully attracted ideal prospects using Direct
Response Marketing methods, automated marketing funnels and Inbound Marketing on Paid Media
 Developed marketing funnels incorporating CRM; successfully improving lead generation and
maintained positive ROI on marketing budget while also lowering overall cost per lead generated
SKILLS- DIGITAL MARKETING CONSULTING
 Digital Marketing Strategy
 Consultative Selling / 1-to-1 Appointments
 Email Marketing / Email Direct Marketing
 Web Development / Wordpress CMS
 Copywriting
 Community Management
 Project Management & Collaboration
 Landing Pages with lead generation, CRM
 Strategic Planning
 Sales and Business Development
 PPC/ SEO/ SEM/ Paid Search/ Programmatic
 Direct Response Marketing
 Advertising Communications
 Persona-based Content Creation
 Google Adwords, Google Analytics
 Automation / Marketing Funnels
ACHIEVEMENT ANALYSIS – RESULTS DRIVEN
 Met and exceeded landing page conversion rates of 10% for turning visitors into leads through copywriting
 Exceeded the target of 35% of converting all qualified leads into immediate customers via systemisation
 Exceeded targeted ROI of 15X for $11,000 revenue generated from monthly marketing budget of just $100
 Reduced marketing budget wastage by 50% by adding lead capture forms and marketing funnels to websites
 Acted as point of contact and gatekeeper to allow for faster resolution of customer complaints; thus reducing
the escalation of customer concerns to management by over 80%
EDUCATION
HootSuite Certified Professional – HootSuite Media Inc – Online – 2015
Inbound Marketing Certification – HubSpot Academy – Online – 2015
Google Adwords Certification – Google – Online – 2015
BSc in Business – University of London, SIM Univeristy – Singapore – 2014

2. GCE A Levels – Tampines Junior College – Singapore – 2004
RELEVANT CAREER HIGHLIGHTS
Freelance, Singapore
Freelance Digital Marketing Consultant 2011 to Present
Responsibilities
 Did prospecting, qualifying, pitching, presenting and negotiating with prospects and acquired clients for own
Digital Consultancy in specific industries and sectors and designated territories via one-to-one appointments
 Consultative selling approach by uncovering pain points and tailoring solutions to clients’ unique needs
 Strategically planned and implemented clients' overhauled Digital Marketing Strategy to ensure strategic
alignment and value creation with an overall aim to generate and grow business both online and offline
 B2B, B2C marketing and sales for clients comprising local entrepreneurs, start-ups and SMEs across multiple
industries like Retail, FMCG, Real Estate, Technology, Fashion, Media & Advertising, Education
 Advertised on paid Social Media and Search Engines, linking to landing pages and email marketing campaigns
 Developed and automated multiple marketing funnels to help improve customer acquisition and retention
by increasing lead generation and lead conversion using CRM, automation rules and API integrations
 Designed and developed websites and landing pages; use of content management systems like WordPress
 Copywriting and direct response marketing with compelling offers, Calls to action, qualifying forms etc.
 Managed lead nurturing across Customer Relationship Management software and email marketing via
automation, custom fields and granular segmentation, persona-based content creation, triggers etc.
 Used online monitoring and measurement on platforms like Facebook Insights, Google Analytics and others
to directly measure the impact of digital marketing programs and track individual ad performance and ROI
 Managed outsourced agencies and teams of freelancers - web developers, graphic designers, editors etc.
ADDITIONAL CAREER HISTORY
Carbon Copy Pro LLC, New York and Singapore
Marketing Consultant 2009 to 2011
Responsibilities
 Digital marketing on Facebook, Twitter, Blogs, email marketing campaigns and other social media platforms
 Developed social media activation to help improve fan acquisition and increase community engagement
 Completed content syndication, influencer outreach, email marketing, SEO, SEM, Programmatic, PR, PPC,
paid advertising, online research while developing the overall social strategy for promoting training products
 Acted as the point of contact and gatekeeper; this allowed for a faster resolution of customer complaints
and reduced escalation of customer concerns to management by 80%
 Planned and executed the company’s online marketing strategy to ensure alignment with the corporate
strategy and that there was value creation for customers
 Monitored social media platforms for conversations and trends related to the brand and provided feedback
insights to management to align the overall business strategy and tools used for social media marketing
 Measured the impact of social media programs; analysed, reviewed and reported on the effectiveness of the
social media campaigns
 Worked with the marketing team to standardize the communications of the brand to project consistency in
image and developed Standard Operating Procedures
LANGUAGE SKILLS
 Proficient in 6 different languages; English, Urdu, Malay, Hindi, Punjabi and Arabic
AWARDS & ACCOLADES
 “Urdu Language Top Performer Award”; Urdu Development Society Singapore for 4 consecutive years
 “EduSave Scholarship”; Bedok Town Secondary School
 “NUS BioMedical Quiz”; National University of Singapore – Tampines Junior College
 “Westpac Award”; Australian Mathematics Trust – Tampines Junior College
 “Colours Award” for Excellent Sportsmanship; Tampines Junior College
R E F E R E N C E S A V A I L A B L E U P O N R E Q U E S T