Facebook Statistics for MENA

1. MENA Facebook Users in 6M
by February 2011
Yasser AlKharobi
yasseronline.me
Monday, February 21, 2011

2. MENA Population
90,000,000
80,457,986
80,000,000
70,000,000
60,000,000
49,085,836
50,000,000
40,000,000
34,601,481
31,646,582
29,637,313
30,000,000
25,727,942
23,400,000
20,000,000
10,586,512
10,000,000
6,455,000 6,406,497
4,975,909
4,125,640
2,788,928 2,515,270 2,968,336
840,992 737,926
0
South Afr.
Saudi
Kuwait
Iraq
Jordan
Lebanon
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
UAE
Tunisia
Palestine
Qatar
Oman
Monday, February 21, 2011

3. MENA Facebook User Growth in 6m
6,000,000
5,400,000 5199780
4,800,000
4,200,000
3,600,000 3465460
3038020
3,000,000 2780140
2,400,000
2068320
1850620
1,800,000
1510000
1245540 1228600
1,200,000
1402580 598980 585320
521120
600,000
854280 277160 267000 247680 231240 209800
508440 548700 461500 373380 437900 542100
290960 161320 259360
0 60320 110760 14720 125780 52360
-127940
-600,000
South Afr.
Saudi
Morocco
Iraq
Kuwait
Jordan
Lebanon
Algeria
Egypt
Libya
Bahrain
Yemen
Oman
UAE
Tunisia
Palestine
Qatar
Users Growth in 6months
Monday, February 21, 2011

4. MENA Facebook Users Penetration of Population
50%
45%
40%
37.19%
35%
33.56%
32.96%
30%
29.98%
25%
20% 20.99% 20.72%
19.53% 19.44%
15%
11.81%
10%
8.79%
7.06% 7.07%
5% 6.46%
4.13% 4.37%
2.02%
0% 0.98%
South Afr.
Saudi
Iraq
Kuwait
Jordan
Lebanon
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
Oman
UAE
Tunisia
Palestine
Qatar
Users Penetration of population
Monday, February 21, 2011

5. MENA Facebook Users Penetration of Online Population
200%
180% 184.30%
160%
146.38%
140%
120% 123.66%
100%
80%
75.44%
71.50%
60% 65.39% 63.57%
57.45%
53.21% 55.06%
48.99%
40%
38.15%
30.48% 31.00% 32.13%
26.62%
20%
16.96%
0%
South Afr.
Saudi
Iraq
Kuwait
Jordan
Lebanon
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
Oman
UAE
Tunisia
Palestine
Qatar
Users Penetration of online population
Monday, February 21, 2011

6. MENA Average Facebook CPC&CPM
$0.90
$0.83
$0.80
$0.73
$0.70 $0.68
$0.60
$0.54
$0.52
$0.50
$0.44
$0.43
$0.42
$0.40
$0.36
$0.33
$0.32
$0.30
$0.23
$0.22$0.22
$0.20
$0.19 $0.19
$0.20 $0.18
$0.16 $0.16
$0.14 $0.14 $0.14
$0.12
$0.10 $0.10
$0.10 $0.07 $0.07
$0.06 $0.06 $0.06
$0.05
$0.04
$0.02
$0
South Afr.
Saudi
Iraq
Kuwait
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
Jordan
UAE
Lebanon
Tunisia
Palestine
Qatar
Oman
Average CPC Average CPM CPC=Cost per Click CPM= Cost per1,000 impressions
Monday, February 21, 2011

7. MENA Facebook Users age distribution
50%
Egypt 28%
22%
32%
South Afr. 33%
35%
36%
Saudi 35%
29%
46%
Morocco 24%
30%
42%
Tunisia 28%
30%
38%
Iraq 38%
24%
29%
Kuwait 38%
33%
48%
Palestine 23%
29%
25%
Qatar 43%
32%
34%
Libya 36%
30%
33%
Bahrain 32%
35%
49%
Yemen 30%
21%
30%
Oman 36%
34%
48%
Jordan 26%
26%
24%
UAE 46%
30%
42%
Lebanon 30%
28%
42%
Algeria 31%
27%
0% 6% 12% 18% 24% 30% 36% 42% 48% 54% 60%
18-24 25-34 All Other
Monday, February 21, 2011

8. Facebook male/female User ratio
100%
88%
0.21
75% 0.27
0.32 0.32 0.31 0.32
0.34 0.34
0.37 0.38 0.37 0.38
63% 0.41
0.43 0.42
50% 0.52
0.55
38%
25%
13%
0.63 0.48 0.68 0.62 0.59 0.73 0.63 0.62 0.66 0.68 0.57 0.79 0.69 0.58 0.66 0.45 0.68
0%
South Afr.
Saudi
Iraq
Kuwait
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
Jordan
UAE
Lebanon
Tunisia
Palestine
Qatar
Oman
male Female
Monday, February 21, 2011

9. MENA Facebook User Growth
4,000,000
3,600,000
3,200,000
2,800,000
2,400,000
2,000,000
1,600,000
1,200,000
800,000
400,000
0
-400,000
South Afr.
Saudi
Iraq
Kuwait
Lebanon
Algeria
Egypt
Morocco
Libya
Bahrain
Yemen
Oman
Jordan
UAE
Tunisia
Palestine
Qatar
Growth in 6months Growth in 3months Growth in 1month Growth in 2weeks Growth in 1week
Monday, February 21, 2011

10. Facebook User Total Growth
3% 3%
14%
56%
24%
Growth in 6months Growth in 3months Growth in 1month Growth in 2weeks Growth in 1week
Monday, February 21, 2011