1. FC BAYERN MÜNCHEN
Digitization at FC Bayern –
With Passion and Authenticity around the World
Stefan Mennerich
Director, Authorised Officer Media, Digital and Communications
10. FC BAYERN MÜNCHEN 10
Digital Milestones
February 2016 November 2016June 2016
April 2016
“Leading the Way in Sports Innovation“
Source: Front Office Sports, USA 12/2017 | https://frntofficesport.com/fc-bayern-munich-leading-the-way-in-sports-innovation-902bf545ae73
October 2017
May 2017
February 2017
January 2018
August 2016
18. FC BAYERN MÜNCHEN 18
Global Editorial Office Network
Office New York
Office ShanghaiEditorial Office Kairo
Headquarter
Munich
Editorial Office Indonesia
19. FC BAYERN MÜNCHEN 19
Activation USA - Examples
US Tour 2016 Fanclubs Media Partner
340 mio Impressions
on Club Media
worldwide
From 10 to 125
Fanclubs in the USA
4 regional digital and
TV Media Partner
20. FC BAYERN MÜNCHEN 20
Digital Next Steps
Innovation Platforms
FC Bayern AR/VR
Drones
Stadium Vision
Machine Learning
Blockchain (Ticketing) Messenger Services |
Chatbots | Voice Assistants
Social Media Experiences
? ? ? ? ?
21. FC BAYERN MÜNCHEN 21
Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“
Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“
FCB started with on profile on GIPHY as one of first football club in the world
GIPHEY: More than 1 billion GIFs per DAY; more than 100 million Daily Active Users.
Tab into emotions of people into relevant culture – make our brand tangible at digital plattforms that matter –
Social Media as the new „pedestrian precincts“ of the web
The Visual Web (Instagram, Snapchat etc.)
Stay true to our values and traditions in a more and more globalized world