online methods for education e-marketing

1. Online
Marketing
EDUCATION & TRAINING

2. Outline
 What Is Online Learning?
 History Of Online Learning
 Why People Choose Online Education?
 Online Marketing Opportunities & Strategies of E-Marketing
 Online Marketing Methods in Education
 5 Steps To a Successful Education Sector Marketing Strategy
 How to Organize Online Marketing Campaign
 3 Examples Of Educators Using Online Marketing
 Future Trends
 Key Points Of Using Technology in Online Education
 Advantages & Disadvantages - Online Marketing in Education

3. What Is Online Learning?
‘’The acquisition of knowledge and skills through
mediated information and instruction’’

4. History of Online LearningHistory of Online Learning
 The Internet has changed the way we live and work as well as the
way we are educating our next generation workforce.
 Evolution of New Era
 Change Management
 Insights of New Business World

5. Why Is Digital Marketing Becoming An
Important Part of The Education Industry?
Digital marketing for education is becoming a promising platform due to the increase
of web and digital media in the education sector. This sector has transformed
entirely, and this is partly due to the widespread access that people have due to the
internet. Therefore, educational industries should keep this in mind and work on
their digital presence to reach a large number of students & parents with ease. This is
one of the many reasons why digital marketing is considered to be the best option
when it comes to reaching out to both students and parents.

6. 2006 3.2 million
2016 13.6 million
2019 at least 50 % of the classes will be online
❏ Increased 263 % over the last 12 years
❏ 75 % of online students are above 25 years old

7. Why people choose online education?
 Convenience and Accessible
 Saving Time
 Schedule Flexibility
 Accelerated Courses
 23 % says; it is more affordable according to other types

8. Online Marketing Opportunities
❏ Website Design
❏ Search Engines and Directories
❏ Google Ad’s
❏ Online Educational Portals
❏ PR Activities
❏ Opt‐In E‐Mail
❏ Online Newspapers
❏ Online Magazines and Journals
❏ Banners, Pop‐Up Ads and Pop‐Under Ads
❏ Social Media
❏ Lead Generation

9. E-Marketing Strategies and Online
Learning
❏ Criteria for Choice of E-Marketing Strategies
❏ Personalization and Customization
❏ Community
❏ Disintermediation
❏ Reintermediation
❏ Consumer Tracking
❏ Enhanced Customer Service
❏ Mixing Bricks and Clicks

11. Online Marketing Methods
Search engine optimization & marketing :
Google, Yahoo, MSN, AOL
Website should include as many related key words
as to be ranked higher list to get organic visitors
95 % search results mostly appeared in Google and
Yahoo

12. SEM SEO

13. Website:
Fresh and simple design will look more attractive
The most important online marketing tool for encouraging
prospective students to apply to a program.
Developed a website which will enhance
the probability that they will rank
higher in the list of free or organic
search terms.

14. Pay Per Click:
A quick search in Google using the term “online education” or “online degree” will
list offer from various universities that are using pay-per-click advertising.

15. Email Marketing:
2 Ways to Implement;
The first is to build your own
“opt-in” lists via a customer database
To purchase email lists refers
targeted customers’ demographic
or behavioral characteristics.

16. Banner Ads;

17. Viral Marketing;
There are several ways to create viral campaigns to have your students market your
programs for you.
1) Encourage students to spread the word about your programs by encouraging
them to forward information to a friend by email.
2) Create Blog: There are some blog sites only for online education contains wide
information such as eLearners.com, campuspress at where students are
actively expressing their online learning experiences.

19. ❏ 5 Steps To a Successful Education Sector Marketing
Strategy
❏ How to Organize Online Marketing Campaign
❏ 3 Examples of Educators Using Online Marketing
❏ Future Trends
❏ Key Points of Using Technology in Online Education
❏ Advantages & Disadvantages - Online Marketing in
Education
What we will discuss...

20. 5 Steps To a Successful Education Sector
Marketing Strategy
❏ Retargeting campaigns - Facebook, Twitter etc.
❏ Understand (and use!) social media
❏ Become a ‘page one’ search result on Google
❏ Take a multi-channel approach BUT join it up!
❏ Get some cred (-ibility!)

21. How to Organize Online Marketing
Campaign
Optimize Your Website Build An App Fast
Improve E-Learning
Website for Mobile
Think About Lead
Capture
Make Your Information
Interesting
Create Social Media
Accounts
Talk Proudly About
Accreditation
Find Ways Instantly
Connect
highest paid
dedicated website
social network
chatting feature

22. 3 Examples of Educators Using
Online Marketing
Microsite - The University of Chicago

23. University of Waterloo in Ontario
Social Media - Boston University

24. FUTURE TRENDS

25. Digital Transformation Trends In The
Education Industry
Augmented and
Virtual Reality

26. Augmented and Virtual Reality
Enabling students to interact with
teachers and each other using VR.
To choose their learning setting
Providing first-hand experiences of
something that cannot be achieved
in any other way

27. PersonalizationBlending
Learning
Approach

28. Gamification
to actions and allow students to learn by
doing rather than memorizing passages or
formulas.
to use their knowledge in practice and
solve problems in environments
imitating real life
to increase motivation and engagement

29. Artificial Intelligence and Chatbots
Questions
about HW
College regulations
Paperwork
requirements
One-on-one
tutoring
Feedback and scoring

30. Internet of Things
TRANSFORMATIVE
TECHNOLOGY

31. Key Points of Using Technology in Online
Education
Engagement
User-Generated Content
Seamless Experience

32. Online Marketing in Education
Advantages Disadvantages
Wider Range of People to Access Little or No Face-to-Face Interaction
Fast and Quicker Touch Intense Requirement for Self-discipline
Track of Personal Development More Work / No Instructor Access
Cost and Time Effective Involves Too Much Competition
24/7 Available Service Campaigns Can Be Copied
Real Time Results and Feedback Not Be Taken If Not Done Professionally

33. Work Cited
Brandi, Marcene “12 Essential Best Practices For Marketing Your Online Distance Learning
Program” (2017). https://www.workzone.com/blog/online-distance-learning-marketing/.
Accessed 16 Dec 2018.
“5 steps to a successful education sector marketing strategy” (2015).
https://somethingbig.co.uk/5-steps-to-a-successful-education-sector-marketing-strategy/
. Accessed 18 Dec 2018.
“Content & Higher Education: 5 Successful Campaigns to Learn From”
https://digitalmarketinginstitute.com/blog/04-04-18-content-higher-education-5-
successful-campaigns-to-learn-from. Accessed 16 Dec 2018.
Melissa, Burns “Five Digital Transformation Trends In The Education Industry” (2018).
https://www.digitalistmag.com/future-of-work/2018/05/10/5-digital-transformation-
trends-in-education-industry-06164785. Accessed 19 Dec 2018.

34. Thank You For
Your Attention
Yeşim Balkaya
Abdullah Terzioğlu
Adem Korkutur
THAT'S ALL FOLKS!