3. YouTube
• Videos … that's it.
• People are watching 2 billion
videos a day.
(most of them … about cats)
• Every minute, 24 hours of video is
uploaded.
4. YouTube
• 18-55, evenly divided by gender,
and spanning all geographies.
• What spurred greatest jump in
YouTube videos?
11. Twitter
• Real-time unlimited engagement
(open vs. closed)
• 100 million users
• 300K new users per day
• 55 million tweets per day
• 37 percent use phones to tweet
12. Twitter
• Best use: Monitoring and research.
– service problems,
– brand mentions,
– competitors.
13. When picking a social
media channel …
• Are your customers there?
• Does it fit your brand?
• Does it fit your business goals?