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1. STAR
T

2. SOCIAL MEDIA USES
TO FRIENDSHIPS AMONG
MC 550
YIYANG ZHANG
YOUNG ADULTS

3. HYPOTHESES
 H1: Social media uses could positively influence friendships
among young adults.
 H2: The extent of social media uses could predict friendships
among young adults.
 H3: The motivation of social media uses could predict
friendships among young adults.

4. METHOD
 Population: Young adults
 Sampling frame: college students
 Nonprobability sampling: convenience & snowball

5. METHOD
 IV1: social media uses
 IV2: the extent of SNS uses 1) the frequency 2) SNS accounts
 IV3: the motives of SNS uses
1) friendship seeking 2) entertainment seeking
3) information seeking 4)self-status seeking
 Control variable: gender, years at university
 DV: friendships (the number of close friends, closeness)

6. METHOD
 Qustionnaire survey ("Qualtrics" and send the link via email)
 Part I, demographic information
 Part II, social media uses (or not)
 Part III, the extent of SNS uses
 Part IV, friendships
 20 samples (33 respondents but just 20 completed)

7. DATA ANALYSIS
 Control variables

8. DATA ANALYSIS
 H1: Social media uses could positively influence friendships
among young adults.
 1) social media uses to the number of friends
p-value>.05

9. DATA ANALYSIS
 H1: Social media uses could positively influence friendships
among young adults.
 2) social media uses to the degree of closeness among friends
p-value>.05

10. DATA ANALYSIS  H2: The extent of social media uses could predict friendships
among young adults.
 1a) the frequency of SNS uses to the number of friends.
p-value>.05

11. DATA ANALYSIS  H2: The extent of social media uses could predict friendships
among young adults.
 1b) the frequency of SNS uses to friendships closeness.
p-value>.05

12. DATA ANALYSIS  H2: The extent of social media uses could predict friendships
among young adults.
 2a) the number of SNS accounts to the number of friends.
p-value>.05

13. DATA ANALYSIS  H2: The extent of social media uses could predict friendships
among young adults.
 2b) the number of SNS accounts to friendships closeness.
p-value>.05

14. DATA ANALYSIS
 H3: The motivation of social media uses could predict
friendships among young adults.
 1) friendship seeking to the number of friends/closeness
p-value>.05 p-value>.05

15. DATA ANALYSIS
 H3: The motivation of social media uses could predict
friendships among young adults.
 2) entertainment seeking to the number of friends/closeness
p-value>.05 p-value>.05

16. DATA ANALYSIS
 H3: The motivation of social media uses could predict
friendships among young adults.
 3) information seeking to the number of friends/closeness
p-value>.05 p-value>.05

17. DATA ANALYSIS
 H3: The motivation of social media uses could predict
friendships among young adults.
 4) self-status seeking to the number of friends/closeness
p-value>.05 p-value>.05

18. LIMITATION
 The sample is too small (20 participants).
- only 1 respondent is non-SNS-user.
- at least one group has fewer than two cases.
 → p-value bigger than 0.05