Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)

1. WHY PEOPLE DON´T PARTICIPATE MORE?
THEY DON´T SEE THE REASON.
LET´S GIVE THEM ONE!
The National Chronicle exists for the third year.
Less than 500 contributions have been submitted up to now.
MINDSHARE TÝM #1
www.narodnikronika.cz

2. „WHEN I WAS LITTLE, GRANNY AND GRANPA TOLD
ME SO MANY INTERESTING STORIES FROM THEIR
LIVES. BUT I WAS TOO YOUNG TO UNDERSTAND IT.
I WISH I COULD HEAR IT AGAIN. I WOULD
APPRECIATE IT NOW. UNFORTUNATELY, I CAN´T.“

3. BUT MAYBE YOU CAN! DON´T MISS YOUR CHANCE AND
SHOW YOUR APPRECIATION BY SHARING THEIR STORIES
AND PRESERVING THEM FOREVER.
SHOW YOUR GRANDPARENTS THAT THEIR STORIES ARE
WORTH IT. HELP THEM TO BE PART OF A HISTORY!
STORIES CANNOT BE SMALL.
BUT THEY CAN BE FORGOTTEN.
SO LET´S NOT FORGET STORIES
OF OUR GRANDPARENTS!
REASON
WHY

4. CELEBRITIES AND PUBLIC PERSONS CREATE AND SHARE
PICTURES AND VIDEOS WITH SHORT STORIES OF THEIR
GRANDPARENTS
#MYGRANDPARENTSTORYMAKESHISTORY
AMBASSADORS HELPING WITH ORGANIC BUZZ
AND SHARING
HOW TO
SPREAD
THE
IDEA
„MY GRANDMA IS A GREAT COOK. IN FACT SHE IS A
WALKING COOKBOOK. HERE IS MY FAVORITE
RECIPE…“

5. SPECIAL MICROSITE CONNECTED WITH BOTH SOCIAL
MEDIA AND NATIONAL CHRONICLE, ENABLING TO
UPLOAD THE CONTRIBUTIONS
MICROSITE HELPING WITH THE PROJECT
INTRODUCTION, EXPLANATION AND STORIES
SUBMISSION
HOW TO
EXPLAIN
THE
IDEA
www.mygrandparentstorymakeshistory.cz

6. REGULAR COLUMNS WITH SELECTED STORIES AND
CHALLENGE TO HAVE THERE THEIR OWN
MUNICIPAL/LOCAL/REGIONAL
NEWSLETTERS (BOTH ONLINE + OFFLINE)
HOW TO
MAKE
THEM
ACT

7. SOME PLACES ARE FULL OF STORIES …
… AND PEOPLE WHO LIKE THEM ...
… CHALLENGE THEM TO SHARE THEIRS.
HOW TO
MAKE
THEM
ACT

8. REMEMBRANCE CERTIFICATES SENT BY
EMAIL TO THE CONTRIBUTORS, WHO CAN PRINT THEM
AND GIVE THEM TO THE STORY PARTICIPANTS
(GRANDPARENTS)
SHOW THEM THAT THEIR STORY WON´T BE FORGOTTEN
AND THAT THEY HELPED TO CAPTURE THE SPIRIT OF OUR
TIMES
HOW TO
SHOW
IT´S
WORTH IT
Mr. and Mrs. Novák
Your wedding story won´t be
forgotten!
23.6.2015 www.narodnikronika.cz

9. HOW TO
SHOW
IT´S
WORTH IT
TV DOCUMENTARY „MY GRANDPARENT STORY
MAKES HISTORY“ BASED ON THE PARTNERSHIP WITH
CZECH TV
BROAD REACH AND FURTHER ENCOURAGEMENT TO BE
THE PART OF THE CHRONICLE

10. INCREASE OF CONTRIBUTIONS UP TO 5 000 BY THE END
OF THE YEAR
HIGHER ATTENTION OF MEDIA
AKNOWLEDGMENT BY YOUNGER GENERATIONS
STRENGHTENING THE RELATIONSHIPS BETWEEN
GENERATIONS
AND
WHAT´S
GONNA
HAPPEN?
GIVE THEM THE REASON!SPREAD
THE IDEA
GIVE IN
RETURN
MAKE
THEM
ACT
EXPLAIN
IT
#MYGRANDPARENTSTORYMAKESHISTORY

11. WE NEED TO GIVE THEM THE REASON
PEOPLE DON´T SEE THE REASON TO PARTICIPATE
CHALLENGE
PROBLEM
SOLUTION
INCREASE NUMBER OF CONTRIBUTIONS INTO THE
NATIONAL CHRONICLE
HOW #MYGRANDPARENTSTORYMAKESHISTORY
LET´S NOT FORGET STORIES OF OUR GRANDPARENTS
HELP THEM TO BE PART OF A HISTORYMESSAGE
SPREAD
THE IDEA
AMBASSADORS
EXPLAIN
IT
MICROSITE
MAKE
THEM
ACT
„STORY PLACES“,
LOCAL NEWSLETTERS
GIVE IN
RETURN
CERTIFICATE,
TV DOCUMENTARY
AT LEAST 5 000 CONTRIBUTIONS
MEDIA ATTENTION
YOUNGSTERS ENGAGEMENT
INTERGENERATIONAL COOPERATION