Young Lions Czech Republic 2018 Digital category - Team 3

1. havas
prague
Young Lions 2018
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2. Young Lions 2018
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Summary The „Manifest Your Best” campaign focuses on bringig
the potential members with right motives to student
organization AIESEC.
As a result of current fight among the companies offering
a paid internship / job to the students, the organization
faces a challenge of recruiting new (long term operating)
members.
We wanted to emphasize qualities the right candidates
already have and by making a simple but important
decision to join the organization, we show what are the
life long benefits gathered from the experience.
The key message we follow is: Make one right move
today by joining AIESEC as it will give you hundreds of
new experiences tomorrow! #manifestyourbest

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Students who have the potential to be the future
leaders, are aware that there are many
opportunities out there. However, we wanted to
show them why out of so many options, they
should apply at AIESEC.
We were seeking for a hidden talent we believe
the potential member of AIESEC should have.
The so called talents are daily little habits of
today’s generation of young students that make
life easier to themselves without realizing it.
Because we believe the smallest impact
matters, we pointed out how thinking differently
by using small smart steps can lead to
understanding, bigger friends base and
tolerance. By emphasizing on these, young
individual not only can fullfill his/ her potential in
personal growth, but also can inspire many
others and have an impact on entire community.
Hence why we ask the student to
#manifestyourbest.
Why What
As AIESEC want to improve the hiring ratio from 3:1
to 2:1 as not many applicants are relevant, we
decided to orient ourselves and characterize a young
hidden leader who should be discovered. Following
this idea we followed the typical life hacks young and
talented students do and can offer to the organization
as well as to the society.
We will present multiple young students whose
behaviour suggests they are good for the role – to
become a stable member of AIESEC.
The simple life hacks will call fot action those who
can relate to the message and open minded which
will help us to reduce the amount of non relevant
applicants.
As we address this message to young students
(18-24), we decided to focus on the tools and media
they spend the most time on, which means the
prevalent the usage of mobile phone and social
media channels.
How
Our audience is present on social media on
daily basis, therefore we decided to
communicate through the channels based on
the popularity among young students – first of
all, classic SoMe channels such as Facebok
and Instagram. The two channels will be
oriented on visual appeal. Showing how does
the proper candidate react in various
situations differently than it is expected.
We also want to aim on those using Shazam
and Spotify by using creative banners and for
storytelling appeal we decided to use the so
popular InstaStories.
Not only we decided to use the mainstream
channels of social media, but for easier and
understandable communication we chose
emoticons as part our language.
All the channels will eventually lead to main
page of AIESEC, where the potential
candidate can share his application.

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Components
1. Facebook
2. Shazam, Spotify
3. Insta stories

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1. Facebook
By posting visual posts on FB and IG we will
show the young students few of the common
situations and slightly different, but innovative
reactions to them. We believe the proper
candidates will be wanting to relate to these
situations and will be inspired to join AIESEC.

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2. Shazam, Spotify
Base on our research, music is an essential part in young students lives. It
helps them to relax, to study, inspires them or comforts them.
Countless times happens, that we hear a song, like it and want to know its
name so we can play it later.
One of the life hacks of a young students is definitely saving time by searching
for a certain song with Shazam.
In result, it does not matter if the song is in Czech, English or German.
After succesfully finding the song, student not only learns the name of a new
song, but also can learn the lyrics in foreign language and has a great topic to
talk about with other international students.

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3. Insta Stories
Following with the last format, we wanted to address the recruiting campaign
on InstaStories as we believe they are immensly influential among young
adults. Yet again, by showing them that even a slight change in attitude
towards tolerance and understanding can have a big impact in students
personal and profssional lives.