This document outlines a three-phase strategy to overcome advertisers' fear of being creative and show the business benefits of creativity. Phase 1 involves showing creative possibilities through influencer marketing and a new app. Phase 2 further involves advertisers through creativity events and competitions. Phase 3 amplifies advertiser creativity on social media, tracks results, and establishes a "Hall of Fame" to recognize creative work. The timeline is from May through the end of the year.

1. #creativitysells

2. Task
Overcoming fear of being creative.
Better understand a value of creativity for
business success.

3. Insight
Most advertisers are afraid of stepping out of their comfort zone.
Some of them did it and the creativity delivered better results.
Let‘s show the others!

4. Strategy
Challenge 1
Be memorable!
Challenge 2
No More Fear!
Challenge 3
Connection!

5. PHASE 1 – SHOW THE POSSIBILITIES
Influencer+DM ApplicationPrint+Online
Kreativita prodává!
Podívejte se na
novou aplikaci,
ve které si můžete
vytvořit svou
reklamu.
#creativitysells

6. PHASE 2 - INVOLVE
Creativity week
Events
PRCompetition
V nové Applikaci Be Creative si můžete vytvořit
vlastní reklamu a zasoutěžit si o reklamní prostor!

7. PHASE 3 – SHOW YOUR CREATIVITY
Social Amplification Tracking Results
(#creativitysells)
Hall of Fame
#creativitysellsHumanic
#creativitysells

8. TIMELINE
Start with Phase 1 in May till July.
Continue with Phase 2 from July till October.
End with Phase 3 from October till end of the Year.

9. WHY WE LOVE IT
Tracking Results
#creativitysells
Connection between
Marketing+Agencies
Application
#creativitysellsHumanic