2. “
The average city dweller is apparently
exposed to over 3 500 advertising
messages every single day.
99 % of these ads have no impact at all.
Source: The Guardian
4. To show the Czech
advertisers how
important creativity
in campaings is
CHALLENGE
Apparently,
existing learnings
are not enough
Let´s use the
strongest weapon
= their customers/
public
SOLUTIONPROBLEM
8. TIMING
Campain starts in June.
We will measure the
result monthly until
the end of the year 2018
but we want to continue
with content on social
media and website.
BUDGET
200.000 CZK
We will offer
partnership
to the biggest
communication
agencies in Czech
republic.
MEASUREMENT
We will measure the results by:
Engagement on social
media
Shares of video
Usage of hashtag
Unique users on website