YL18 media 19_universalmccann
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Young Lions Czech Republic 2018 Media category - Team 19
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A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.139 191228 What is Branding? by Mathew Healey - Anatomy Case Study
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YL18 media 19_universalmccann
- 2. Insights Companies management is afraid of thinking out of box Believe that more creativity brings bigger risk Fear of being creative Marketing and Media agencies suffer from stereotype and lack of understanding on clients end Suffering
- 3. Bright Idea M&M agencies invest and help us to spread idea toward TA pool AKA and Lionharted bring back more motivated and open-minded clients
- 4. Goals Open-minded advertisers willing to take new path Bring back fun to marketing Change approach through whole Brand communication industry
- 5. What do we bring to the table? Website Learning sessions Podcasts
- 6. Let´s put the pieces together
- 7. Digital Launch campaing for TA Social media Spotify PR articles RTB
- 8. M&M Agency Learning sessions for clients Desire clients Podcasts E-learning Let them do, what they do the best
- 9. Expansion set Conference with evaluating of advertisers progress Live presentation of creativity possibilities
- 10. #CreativityMatters 1. Fear of being creative, suffering 3. Learning sessions & education advertisers 2. Agencies do it the best 4. Change approach throught the market