Young Lions Czech Republic 2018 PR category - Team 11

1. Na dobrou
noc
Bed time stories
365 stories: one day - one story

2. How to bring a sensitive and taboo topic to the attention of Czech
people, who are very realistic and immune to strong expression
of emotions?
By bringing their childhood memories and creating the strong
message:
Na dobrou noc - a metaphor of the end of the day and end of the
life.

3. Fairy tale book Na dobrou noc
Most of the books have one main story divided into
chapters
Children with life-limiting diseases might not finish
the whole story
Therefore we came up with short joyful stories -
one for each day
Book reading brings the family back to spend
quality time together

4. How can a simple idea like printed
book reach all the target audience
and draw attention to the topic
and Czech Society for Palliative
Medicine?

5. First we have:
Well-known and favourite Czech writers reaching the public (for example R.
Třeštíková, B.Nesvadbová, A. Geislerová)
Involved Professor Koutecký targeting the medical field
THE WRITERS

6. Then we add:
Simple website with stories and explanation of the project purpose
Na Dobrou noc social media (information, support, discussion - with available
doctors and involved public)
DIGITAL PLATFORMS

7. The "safe place" for sharing (involved families and
closed ones)
Buzz because of caring
- writers involvement (cross-channel sharing: life
reading, photos on social media, etc.)
- professionals contribution
Na dobrou noc project will create:

8. Escalation
Public auction of the first printed copy of the book
signed by the authors on October 13
At the same time - start of the online sale of the
book
Raised money will be donated to the CSPM

9. The project has further potential
such as public readings tour, a
creation of every year tradition
and cooperation with publishers
and other partners.