Young Lions Czech Republic 2019 Media category - Team 11

1. T I C K E T S T O F O R E
S TCreative idea
People in 100 years will have to pay for visiting forests

2. 100 YEARS LATERTODAY
What we think is happening:
What is actually happening:
100 YEARS AGO

3. - The future
„We can‘t rely on the other
people, we need to act for
ourselves today.“
Do You Agree?

4. CREATE BUZZ „AHA“ MOMENT! SIGNING UP
DUHA
ANNOUNCEMENT
THE FLOW

5. TIMELINE
APR SE
P
EARTH DAY
FB ADS FB EVENT 1 FB EVENT 2
PPC
INFLUENCERS PR
YOUTUBE PROMO VIDEO
OOH
PRODUCTION
SIGNING UP
50 000150 000 150 000250 000100 000

6. EXECUTION

7. SUMMARY
CAMPAIGN: LET‘S SAVE THE FORESTS | KEY MESSAGE: TICKETS TO FOREST | TARGET AUDIENCE: 25-40