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Young Lions CZ 2023 | DIGITAL 11

  1. The Communi-teens is a challenge that will unleash the full potential of Czech young people. By participating, they will have the chance to make a real impact on their local communities, meet like-minded people and compete with them. Furthermore, they can develop crucial skills like leadership, teamwork, communication, and problem-solving. But this challenge is about more than just building skills and making a difference. It's about pushing boundaries, exploring new ideas, and breaking down barriers to create a better future for all. By unleashing their creativity and innovation, young people can develop out-of-the-box solutions that could revolutionize the way we approach community development. So let's ignite their passion, connect them with like-minded peers, and give them the tools to shape the future. With the Communi-teens challenge the possibilities are endless! Many teenagers are looking for experiences that are meaningful and have a sense of purpose. Thus, this insight could support the campaign by positioning the challenge as an opportunity for teenagers to make a real difference in their communities, and to be part of the foundation that is making a positive impact in the world. Czech youth have a high interest in social topics as most of them care about social and enviromental problems. However, most of them are not sure about how to effectively contribute to these issues and they would love to have more information on how to get involved. We work with limited budget, we should think about how to spend it very cleverly. Therefore, we would go with following: SEE: Organic content about the topic of helping your local community published on Nadace Via´s TikTok channel prior to the challenge to get the attention of the wide audience about the client and about what they do. THINK: We would invest part of the budget to the PR article published on heyfomo.cz which would be about general info about the client and upcoming Communi-teens challenge. DO: It´s time for final push. Therefore, we would launch paid promotion of the challenge on TikTok and on heyfomo.cz which would be pure CTA. We would describe whole mechanics of the challenge and what would be the benefits. CARE: Teams are registering. After the registration, they will receive a toolkit of what and how to do in order to contribute to their community. YungKleaners 177 points 1 YungKleaners 7 members 16 members 3 members Fixin´ and flexin´ VIA VIA! Fixin´ and flexin´ 162 points VIA VIA! 92 points cz challenge tik-tok news our programs how you can help about via Dobro-druzi TIK-TOK CHALLENGE LEADERBOARDS 177 p 162 p 92 p TIK-TOK CHALLENGE FOR DOBRO-DRUZI TEAMS Join the #ViaChallenge today and make 
 a difference for yourself and your local community. Register now at the link below and see what you're capable of! UNLEASH YOUR POTENTIAL ViaChallenge Dobro-druzi Clein582 - Via Challenge anthem 2 3 The Communi-teens challenge is open to anyone between the ages of 13 and 19 who wants to help their local community. Whether you have a specific issue in mind, such as helping elders or reducing pollution, or simply want to help out in a more general way, this challenge is for you. Participants will have access to a range of resources and support, including online toolkits, Foundation VIA personnel, and networking opportunities. You'll also have the chance to
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