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1. WHITE DOVES

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Transfer of practical know-how in the field of child
psychiatry basically does not take place
Medical students have limited access to practice
Around 50% of the necessary number of psychiatrists for
children and adolescents are missing
Waiting time for children and their parents to see a
specialist is 6+ months
Yearly, there are only 7 new child psychiatrist
There are 70 000 child patients
https://www.idnes.cz/zpravy/domaci/psychiatr-pro-deti-a-dorost-pedopsychiatr-reforma-psychiatricke-pece.A200702_105347_domaci_knn
https://www.tribune.cz/komentare/detskou-psychiatrii-ohrozuje-nedostatek-mladych-lekaru/
https://www.tribune.cz/zdravotnictvi/forum-jak-zlepsit-dostupnost-a-kvalitu-detske-psychiatricke-pece/
SOURCES:

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Brand attributes:
• Women oriented
• Harmony and peace
• Hope
• Beauty
• Love
• Trust
• Purity
• Body positivity
• Positive and aspirational thinking and influencing
ALL THESE ATTRIBUTES ARE PERFECTLY MATCHED
WITH A FUTURE CHILD PSYCHIATRIST
Woman
Medical university student
High EQ and strong empathy
Caring and patient
Building trust and strong relationships
CONNECTION BETWEEN BRAND AND PROFFESIONALS

4. 4
• WHITE DOVE is a prestige status
• Be the HERO who can really change the future of
people and have a positive impact for children life
• Website – studying and working
opportunities
• Availability of work opportunities, workshops &
lessons with healed people & doctors, conferences
and news
• Space for connection among medical students &
parents of children/adolescents in needs to discuss
their issues
• Workshops, conferences and lessons
• Credits, work experience
• Education and practice investments
• ATL & BTL communication
• TV, media space, digital, influencers
• instore visibility, secondary exposures, special product
components etc.
• Hack talk shows and space main TV programs
and Czech movies/soap operas
• Ulice, Show Jana Krause, shows in prime time
• Workshops & talks for people and burring the
stigma of embarrassment
ATTRACTING THE NEW WHITE DOVES SPREADING AWARENESS

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WHITE color:
• Connection with the medical environment
• Means purity, beauty, harmony & love
DOVE symbol:
• Connection with the peace
• Means purity, harmony, light of the soul, hope
Two DOVES
• Connection
• May evocate wings → HERO

6. 6
Dove continuously
supports
conferences &
communication
behind the project
Expected individual
responsibility of
each WHITE DOVE
Professional WHITE
DOVES influence
medicine students
& have social
impact
Continuous
improvement of
situation
DOVE
continuously
supports
WHITE DOVES
The aim of project WHITE DOVES is to spread the wings and fly

7. 7
How to become a
White dove?
What is
White Dove
about?
A platform for child psychiatrists
Workshops &
lessons
WHITE DOVES
• Online platform brings together people from the industry,
offers info and possible work opportunities
• Education and practice investments
• Prestige White Dove Status – unique perception in
society, smth like Michelin star in food segment
SOCIETY:
• Increasing overall awareness of mental health issues
• Paying tribute to psychiatrists
• Activate new products components f.e. „label reacting to
temperature change“ when showering

8. 8
• Create a powerful
symbol of WHITE
DOVES that enables
self-developing
environment
• Spread awareness
among the public
about the importance of
child psychiatric
treatment & lack of
doctors
STRATEGIC APPROACHES KEY STEPS TO SUCCESS EXECUTION RESULTS
• Established, powerful
and love-brand
• Prestige White Doves
status
• Impact on children life
• Education of the wider
public
• Creating a platform,
that brings together
people from the
industry and offers
opportunities for
development
• Prestige White Doves
status
• Education and practice
investments
• Increased number of
WHITE DOVES
• Self-developing
environment
• Awareness of the
mental health issues