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1. THE
HARDEST
TIME.
Team #17
TABLE

2. It's really HARD
to study the field
of children’s psychiatry.
But it's even HARDER
to live with mental health
issues without any help.
Source: UK Forum, https://www.ukforum.cz/rubriky/veda/7850-proc-tancim-medituji-a-mam-psa
Proč je tak malý zájem o dětskou psychiatrii?
Pediatrie je přece oblíbená.

3. What connects
medical students
and vulnerable children?

4. SCHOOL
TIMETABLES

5. Show how children with mental issues
struggle without a psychiatrist’s help
#01

6. THE HARDEST
TIMETABLE
A campaign that works all year around
by media channels that people
naturally, associate TIMETABLES with.
#02
Get the message
to the students and the world

9. #03
How to turn it
into something positive?
Creating HEALING TIMETABLES for children
of healthy routines that psychiatrists help to build.
Creating SUPPORTING TIMETABLES
for medical students with seminars and workshops
on children’s psychiatry topics.

10. THE HARDEST
TIMETABLE
INSIGHT
IDEA
STRATEGY
MEDIA
Studying children’s psychiatry is HARD.
That causes a shortage of children psychiatrists.
On the other hand, living with mental health
issues without any help is even HARDER.
Showing timetables of struggling children
with mental health issues with no medical help.
Creating healing timetables in collaboration
with children psychiatrists.
To connect medical students with struggling
children by a common used tool – TIMETABLE.
Make them realize how needed they are and
encourage them to persist in pursuing this path.
The campaign that works all year around,
run by media channels, that people naturally
associate timetables with.
OFFLINE – OOH formats at a major gathering
student points = public transport stations
ONLINE – a collaboration with planning tools
such as Google Calendar