Step by step worksheet for organizations (big or small) to create a shared vision (like that of IBM's Smarter Planet) and a super hashtag (#smarterplanet)!
Cybersecurity Awareness Training Presentation v2024.03
Worksheet to Create Shared Vision and Super Hashtag
1. Creating Shared Vision and Super Hashtag
Worksheet
Image credit:
Flickr/JWP888
Request: Kindly consider printing only ideation pages of 3,4,5 and 7
2. Creating Your “Shared Vision”
• One way, an organization can get its shared vision is by
aligning its vision with that of its weakest stakeholders
• Generally, the weakest stakeholders also turn out to be
Part - I
• Generally, the weakest stakeholders also turn out to be
external stakeholders such as customers or customer’s
customers (organization/professional group/family) or
even, customer’s customer’s customers (society)
• The positive impact you want to create in the lives of the
weakest stakeholder can be your shared vision because
it will appeal to all and engage all
3. Your product/service or
business division or company
Words of key attributes
Step 1 of 3: Pick a product category or business division or a company, and list its key
attributes in simple words
5. Step 3 of 3: Who is your weakest stakeholder? And what is your
vision/promise/message for them?
My weakest
stakeholder
What is my vision/promise/message for them:
6. Creating Your Super Hashtag
• Super hashtag is one/two/three words of your shared
vision.
• It may or may not your shared vision or baseline or
adage
Part - II
adage
• It should be a combination of simple words people use in
every day conversations
• It can have the name of your product, company, place,
etc
• It can not have space between words
7. Words of Key Attributes of
Your Products/Services
Key Words of Your
Shared Vision
Step 1 of 1: Combine and come up with your super hashtag
Your super hashtag:
8. Use your super hashtag in all relevant conversations with:
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