3. Brand History
1913– Mario Prada establishes Prada. Specializing in luxury
leather goods
“Careful observation of and curiosity about the world, society, and
culture are the core of Prada’s creativity and modernity. This pursuit
has pushed Prada beyond the physical limitations of boutiques and
showrooms, provoked an interaction with different and seemingly
distant worlds, and introduced a new way to create a natural, almost
fashionless fashion.”
--- Muccia Prada and Patrizio Bertelli
4. Brand analysis
1. People who pursue high-
quality goods
2. Who can stand for
innovations
3. Affluent customers who
are willing to spend
more than most
Target customer
5. Brand analysis
Sophisticated and trendsetting
goods
Leading the high fashion trend
Rare and valueble materials and
sophisticated manufacturing
techniques
Positioning
9. Brand strategy
More opportunity for customers to
interact with Prada
More E-magazines,E-newsletters,
etc.
Cooperation with large number of
sales website
A good search engine marketing
strategy
10. Thank You!
• What you wear is how you present
yourself to the world, especially
today when human contacts go so
fast. Fashion is instant language.
---- Miuccia Prada
