SEMrush product training- Killer Features

📊
30+ tools within 5 major toolkits:
● SEO
● Competitive research
● Advertising
● Content marketing
● Social media

4 million
users
10.6 billion
keywords
143 geo
databases
518 million
domains
Domain Analytics Traﬃc Analytics Keyword Magic Tool Backlinks Display Advertising
340 million desktop
keywords
518 million desktop
domains
60 million mobile
keywords
300 million mobile
domains
190 regions
and countries
500 terabytes
of raw data
1 billion events
analyzed per day
10.6 billion
keywords
up to 14 million
ideas for a single
keyword
6,100 million URLs
crawled per day
16000 billion
backlinks
990 million referring
domains
2.3 million total
advertisers
3 million total
publishers
120 million total ads

Google Analytics Google Search Console Gmail
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🎓
● SEMrush Academy — free courses and exams on both SEMrush and
digital marketing disciplines.
● Discover SEMrush blog series — workﬂows and tool combos for
everyday use.
● Ebooks — detailed handbooks that cover SEMrush toolkits and all things
digital marketing.
● Knowledge base — user manuals.
● Notes — a quick look at Google algo updates, SEMrush tool new features
● News — follow this webpage to stay on top of the latest product
releases.

👥
● SEMrush All Stars — Q&As, ask POs, give feedback,
beta testing new features
● Webinars — get insights on the latest trends in the
industry from experts, refresh your SEMrush
knowledge
● Blog — become a contributor, or share your thoughts
and experience in the comments

● Limits: track and manage them
● Quick overview Main and Projects dashboards
● Toolkits for easier navigation and laser focus

● Get mobile and desktop traffic estimates, and breakdown by traffic sources
● Analyze domains and subdomains
● Get visits, unique visitors, pages/visit, avg visit duration, and bounce rate analysis
of your competitors
● Compare total traffic and sources of traffic between competing domains (desktop
+mobile)
● Conduct geo-based traffic analysis
● Traffic data from 60+ search engines
● Get the list of top ‘destination sites’ that users visit directly through hyperlinks on
the analyzed domain
● Get company info for various businesses
● Historical data back to April 2016
● Other uses include trend monitoring, presale research, competitive traffic
channels analysis
● Audience overlap with your key competitors

@semrush
○ How much traﬃc did come from India to searchengineland.com in
April,2019 (%)?
○ How many subdomains does searchengineland.com have?

● A quick overview of any domain’s overall search engine presence — estimated
organic and paid traﬃc, number of backlinks
● Instant analysis of a website’s top keywords — organic positions, recent position
changes, advertising keywords, and more
● Options for global databases as well as mobile (Google) and desktop (Google)
● Preview the deeper competitive research reports on SEMrush

● Analyze a complete list of your competitor’s organic keyword rankings and pages
● See a competitor’s recent ups and down in their search rankings
● Uncover the keywords that are driving the most traffic to their most important
landing pages
● Examine your competitors on the subdomain level to get insights into their
content strategy
● Identify all of competing domains your website is up against for organic search
traffic
● Flexible filters for honing in on specific research
● SERP Features analysis to see all the keywords related to a website that have
special results on Google

@semrush
○ The most expensive keyword of Flipkart (none branded) in April,2019
Indian Database?
○ How many keywords of Flipkart have got featured snippet in
April,2019?

● Analyze domain, subdomain, or a URL
● Get insights on a competitor’s most recently built links, overall backlink profile
● Discover which domains you share the most common backlinks with
● Analyze referring domains, IPs, and anchor texts
● Easily see a competitor’s top performing pages in terms of acquiring backlinks
● Find topical anchor texts your competitor acquired with the anchor partial match
auto-suggest filter
● See your competitor’s top partnerships with the Sitewide filter

@semrush
○ Key Partner (sitewide backlinks) of ikea.in?
○ How many (%) backlinks are image type for urbanladder.com? And for
ikea.in

● Instant top-level examination of any keyword in the SEMrush database
● Ability to research in all country databases and mobile databases
● Find cost effective keywords, uncover niches within your market, and generate
content ideas with ‘Phrase Match’ report
● Broaden the scope of your keyword list, uncover new proﬁtable keyword ideas,
and capitalize on competitors branded misspellings with ‘Related keywords’
report

● Powerful research tool with 10.6 billion keyword database
● Perfect for exploring niche topics, finding semantically related long tail keywords,
and building a master list of keywords that will work for any of your digital
marketing efforts — SEO and content, or PPC
● Total volume and average difficulty automatically calculated for your entire table
of target keywords
● Automatic grouping of target keywords into subgroups by topic
● Questions-only filter to find keywords that ask questions
● Keyword Analyzer tool to refresh keyword metrics in real time
● Identify how many SERP Features are present on each keyword’s results page
● Built in advanced filtering, sorting and difficulty analysis
● Organize your lists of queries for different projects / websites you’re working on

@semrush
○ How many results in SERP are shown for the question with the
maximum volume related to the keyword “Lunch”?

● Determine which target keywords are realistic to go after and which ones would
be too diﬃcult and waste your time and resources
● Instant diﬃculty calculations of up to 100 keywords at a time
● Clear comparison and insights about which target keywords will best for an SEO
strategy
● Spot opportunities to win SERP Features

● Side by side comparison of up to 5 competing domains
● Discover differences and similarities between keyword portfolios
● Desktop or mobile keywords
● Choose the types of keywords — organic, paid, or PLA (Google Shopping) keywords
● See the unique keywords your competitor is ranking for that you are not
● Venn diagram visualization of keyword overlap between sites
● Export to .xlsx or .csv

● High-speed powerful crawler with over 120 checks
● Flexible settings - domain, subdomain or subfolder crawling, include/exclude
specific pages, audit the desktop/mobile version of a site, bypass your website
restrictions (crawling closed site with your credentials)
● In-depth reports to analyze AMPs, HTTPS implementation, correct usage of the
hreflang attribute, crawlability and indexability
● Connect Google Analytics to prioritize the pages with errors that should be
addressed first (based on traffic data)
● Crawl on-demand or schedule auto re-crawls on a daily or weekly basis
● Send tasks to Trello
● Track your progress with issue fixing over time

● Track domain / subdomain rankings for specific set of keywords — DAILY
● Organic or paid keywords
● Multitargeting: track up to 10 locations and devices in one place
● Connect your Google Analytics to track the keywords your site already ranks for
● Discover your local competitors
● Win all featured snippets and spot the ones that you lost
● Track specific Landing Pages performance
● Set up customizable alerts to stay aware of important ranking changes
● Add notes to keep a record of the changes you make and results they bring
● SERP features and other advanced filters
● Rank count options, national / local volume of keywords
● PDF reports and scheduling

● Keep an eye on Google SERP volatility across 25 industries in 8 countries
● Get to know SERP features occurrence in Top 20
● Discover HTTPS and AMP adoption rate in your niche
● Get Personal Volatility Score for your projects with set up Position Tracking tool
● Discover deviations from the average monthly volatility
● Enjoy Winners & Losers report for your industry (updated daily)
● Set up notifications to receive alerts about any significant fluctuations in rankings

@semrush
○
○ Since when (date) is the volatility of bottoms ads higher in serp’s?

@semrush
Since May 13th, there is a good % of volatility observed in SERPS.

● Get a complete and structured list of things you could do to improve the ranks of
pages on your website
● Clear prioritization of your to-do list based on how to make the most impact in the
shortest amount of time
● Suggestions based on the analysis of the tactics from your rivals from Page 1
● 7 types of ideas: content, semantics, strategy, backlinks, user experience, SERP
features and technical SEO
● Benchmark yourself against your current rivals in Top 10 results
● Connect your Google Search Console and Google Analytics accounts
● Follow your ideas implementation progress over time

● Find websites sending “nofollow” links to your site and reach back out to them
with a request to change the attribute to “follow” or acquire a new link with the
follow attribute
● Study your own backlinks and add suspicious links to a disavow list
● See if you’ve lost more than one link from the same domain by combining the
Referring Domain and Lost ﬁlters

Bulk Backlink Analysis
● Bulk backlink analysis to evaluate link building opportunities
● Compare up to 200 URLs at once

Backlink Gap
● Look at competing sites’ backlink proﬁle growth over time
● Easily ﬁnd the backlinks your site is missing out on
● Discover popular sources of links in your niche
● Actionable link building and outreach insights
● Excel and CSV exporting

@semrush
○ The most authorised domain that provides backlinks to your
competitor (amazon.in) and don’t provide you (ﬂipkart.com)

● Avoid Google penalties related to toxic backlinks
● Integration with Google Search Console and Google Analytics
● Connect your Majestic account for more backlink data
● Filters and sorting to quickly identify all spammy backlinks
● Gmail integration to manually ask website owners for link removal
● Ability to create a disavow ﬁle and remove your site’s association to any harmful
links
● Keep track of new and lost backlinks and referring domains over time
● Monitor your success

● Get the list of outreach prospects based on target keywords and competitors
● Manual import of prospects available
● Evaluate prospects and use ﬁlters to pick the best ones
● Automatic contact information retrieval for target websites
● Gmail and Google Search Console integration
● Built in workﬂow to manage the outreach process: scenarios, customizable email
templates, and more
● Follow your campaign’s progress over time

● Find niche competitors — Position Tracking
● Track your rankings down to ZIP code level — Position Tracking
● Track results in Local Pack using business name — Position Tracking
● Find keywords that trigger ‘Local Pack’ or ‘Reviews’ — Keyword Magic Tool
● Get suggestions on how to improve any pages that are likely to win ‘Reviews’
SERP feature — On Page SEO Checker

● Improve your website speed — Site Audit / Performance report
● Hunt down AMP implementation errors — Site Audit
● Optimize for SERP features and ﬁnd question keywords — Keyword Magic Tool
● Win position 0 — Position Tracking / Featured Snippets tab
● Get suggestions on how to improve any pages that are likely to win a featured
snippet — On Page SEO Checker

● Eliminate hreﬂang implementation errors — Site Audit / International SEO report
● Manage backlinks to an international website — Backlink Analytics / Specify
multiple target regions upon setup
● Easily track your rankings in multiple locations — Position Tracking

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@charmispala

Advertising research
● Reveal your main paid search competitors
● See the keywords they are bidding on
● Discover examples of their live ads

@semrush
● Please ﬁnd a non-branded keyword that makemytrip.com spent
maximum budget for?

Do they
realise…?
You cannot easily do this in Google Ads...

● See who's bidding on speciﬁc keywords in AdWords
● Uncover the competitors you would face bidding on certain keywords
● Find new ideas for your ads

@semrush
I successfully spotted a change to a competitor’s spend and was able to help my client capitalise on the change

● Benchmark competitors against each other
● Quickly estimate their PPC spends, keywords and traﬃc volume
● Compare up to 5 domains at a time
● Export your charts to share your research with clients and teammates

● Analyze advertising costs across different states or regions side by side
● Compare both PPC costs (avg. CPC) and PPC demand (avg. search
volume) in the 17 most popular niches: from Banking and Legal to
Fashion and Sport
● Explore your industry in detail by checking its most expensive and
popular keywords
● Forecast for the CPC and volume

@semrush
● The most expensive keyword in the Marketing &
Advertising industry in India?

@semrush
● Use Competitors Discovery report to get a list of the domains that
compete with your for traﬃc from your target keywords.
● Stay up-to-date with how your competitors’ ads perform and which of
your rivals take up ad space at the top of SERPs for your target
keywords.

@semrush
● Build a robust keyword list from one seed keyword
● Discover the most popular related and long-tail keywords
● Get CPC, volume, competition level estimates in one report

Use this as a scratchpad of keyword ideas to later upload into your AdGroup

● Find keywords targeted by your competitors but not you
● Uncover opportunities to skyrocket your ROI
● Research keywords in organic results, paid results, and PLA (Google
Shopping) campaigns

ALWAYS CHECK WHAT KEYWORDS YOUR AD IS SHOWING FOR!!
Why do we need to
use Ads?

● Design and optimize your Google AdWords campaigns
● Discover related search terms and Google related searches
● Find competitors’ keywords
● Import previously gathered keywords
● Get accurate local keyword data
● Set match types, clean keywords, remove duplicates
● Save money by removing conﬂicting keywords

ALWAYS use your brain as your ﬁrst tool but get that heavy lifting done using SEMRush

Don’t do this stuff manually - get the tool to take the hard work out of it

Use Recommendations from SEMrush

● Gain insights into your competitors' ads
● Easily create your own ads in a friendly builder
● Real-time preview
● Compliance with current character limits
● Export keywords and ads into AdWords-friendly ﬁles

Never only copy - always use inspiration and create different ads using SEMRush to help create variants

● Get new insights for your campaigns, both on desktop and mobile
● Analyze the texts and banners your competitors are using
● Get breakdown by countries
● Explore the landing pages
● Discover the biggest publishers in your niche
● Discover gender, age and interests of your competitors audience

You can check this domain to see how the tool works and test to see how much is possible

@semrush
Check your competitors and know publishers

● Uncover who your biggest competitors are in Google Shopping
● Analyze how they advertise their products
● See which keywords trigger their products to show up in Google
Shopping results

@Semrush
Steal ideas, targeting and really anything from the competition (plus check your own stuff)

1. See competitors’ keywords that you do not rank for Keyword Gap
2. Uncover your rivals’ paid vs. organic strategy Keyword Gap
3. Estimate the potential of local PPC ads for your niche CPC Map
4. Get long-tail keyword ideas while staying on budget Keyword Magic Tool
5. Grab ideas for your ads from multiple domains and detect seasonality Keyword Ad History

On Page SEO Checker — Enter the landing pages and keywords from your
campaign, and SEMrush will generate ideas on how to optimize the user
experience of your pages.
Site Audit — Examine your landing pages to spot any potential issues with
their health and structure.

● Analyze a complete list of your competitor’s organic keyword rankings and pages
● See a competitor’s recent ups and down in their search rankings
● Uncover the keywords that are driving the most traffic to their most important
landing pages
● Examine your competitors on the subdomain or subfolder level to get insights
into their content strategy
● Identify all of competing domains your website is up against for organic search
traffic
● Flexible filters for honing in on specific research
● SERP Features analysis to see all the keywords related to a website that have
● special results on Google

@semrush
How to ﬁnd the most perspective keywords to optimise different section of a website

@semrush
○ Find out none-branded keywords for domain - hotstar.com
that bring maximum traﬃc in April,2019.
○ Open the page that optimised for this keyword

● Quickly find the most popular subtopics and top-shared headlines around a topic
● Get location-specific content ideas
● Discover the top questions people ask about a topic
● Get the list of related searches
● Learn what’s trending on the web right now
● Sort topic ideas by either volume, difficulty or topic efficiency
● Save your favorite ideas
● Create SEO Content Template from a subtopic

@semrush
Identify trending subtopics/relevant question for the chosen topic

@semrush
● What is the most popular keyword (by search volume) about
Cricket World Cup 2019?

● Craft SEO-friendly content from scratch and outrank your rivals
● Enter your target keywords and get a template with SEO recommendations based
on actual content from the Google top 10 results
● See where and how your competitors used your target keywords on their pages
● Get a list of semantically related keywords to add to your future text
● Get recommended readability score and text length
● Receive the list of websites to get backlinks from
● Live integration with Google Docs and SEO Writing Assistant add-on so you can
actually follow these recommendations

● Can be installed as Google Docs add-on or Wordpress plugin
● Analyze in real time how well your text complies with SEO recommendations
provided by SEO Content Template tool
● Interactive interface so you can easily follow our suggestions
● Plagiarism checker
● Keyword stuﬃng checker
● Word count and estimated reading time
● Tone of voice checker
● Easy to share with team members or contractors

● Track domain / subdomain rankings for specific set of keywords — DAILY
● Multitargeting: track up to 10 locations and devices in one place
● Connect your Google Analytics to track the keywords your site already ranks for
● Discover your local competitors
● Win all featured snippets and spot the ones that you lost
● Track specific Landing Pages performance
● Set up customizable alerts to stay aware of important ranking changes
● Add notes to keep a record of the changes you make and results they bring
● SERP features and other advanced filters
● Rank count options, national / local volume of keywords
● PDF reports and scheduling
● Different useful alerts

@semrush
We daily identify the position changes for chosen particular keywords

@semrush
Set up updates about your content performance based on your requirement

● Learn how your digital content, both on and off your site, is performing
● Measure the success of your or your competitors’ guest posts
● Audit specific subfolders of your domain
● See which pages on your site are performing worse than others and create a
prioritized to-do list
● Analyze SEO visibility trend for external posts
● Integration with Google Analytics and Google Search Console
● Evaluate referral traffic from guest posts to your domain
● Add tasks and send them to Google Calendar or Trello
● Save filter views to speed up auditing process next time

● Track your brand reputation online
● Analyze mentions data by country or by language
● Manage your mentions using advanced filters, tagging and labelling features
● Identify link building prospects
● Get an estimated reach for each mention
● Connect Google Analytics to measure traffic from mentions with links
● Additional Twitter feed for tracking brand name mentions in tweets
● Ability to track specific domains for mentions on a daily basis

Get to know what kind of image the Opinion Leader is carrying

● How SEMrush Can Boost Results on Every Platform
● Content Marketing Checklist - 25 Things that You Really Should Try in 2019
● Digital Real Estate: Winning the Indian Market with Data

Scheduling and posting Analytics
Twitter YES YES
Facebook (business pages) YES YES
LinkedIn (any pages) YES YES
Instagram (business pages) Reminders YES
YouTube — YES
Pinterest YES YES

● Find interesting questions people ask and use them as conversation
starters.
● Discover topic that are trending on the web.

● Benchmark your social media performance against the competition.
● Analyze competitors’ social activity, audience growth and engagement.
● Identify top performing content in your niche and repurpose it for
yourself.
● Find strong hashtags.

● Manage your entire social media content plan in one place.
● Schedule posts for weeks ahead.
● Create drafts and keep them safe for later posting.
● Analyze which of your posts have hit the mark and deserve rescheduling.
● Connect news feeds and get ideas for external content.
● UTM builder.
● Integration with Giphy.
● Enable link shortening.
● Easily customize your content while posting to several platforms at
once.
● Promote your post via Facebook.

● Schedule posts on Facebook, Twitter or LinkedIn while you browse the
web with just one click.
● Share a webpage, an image, or a piece of text.
● Make a scheduled or immediate retweet in Twitter or a repost in
Facebook.

● See what your audience is responding to using the Top Content reports.
● Track your and your competitors’ progress over time.

● Review your published posts to see how each of them is performing.
● Get a quick look into Facebook analytics: page likes (including
breakdown by source), info on when your fans are online, their geo,
languages and demographics.

● Follow your brand's reputation on Twitter.
● Filter mentions by keyword, hashtag, or Twitter handle.
● Analyze industry trends.

● Create reports from scratch or use suggested templates
● Schedule automatic email delivery
● Drag and drop interface, quick clone and modify
● Import images
● Project data: Site Audit, Position Tracking, Backlink Audit, On Page SEO
Checker, Social Media Tracker
● 14 Google Analytics, 3 Google Search Console and 5 Google My Business
widgets

How I do it at SEMrush for SEMrush :)

Business level subscribers can share projects with free and paid users. Keep
in mind sharing projects on the business level is for“read-only” mode.
Pro and Guru level subscribers can share projects in “edit” mode to other paid
accounts only. "Read-only" can only be shared from Business accounts.
“Edit” mode can only be shared from one paid account (Pro, Guru, or Business)
to another paid account (Pro, Guru, or Business). “Edit” mode is not available
for users on the free level.
You can also share multiple projects at one time from your Project dashboard.

● Create a customized widget on your website to collect leads
● Gather leads as your website visitors request audits
● Fully customize your call to action and email message to appeal to your
new leads

1. Go to SEMrush Academy
2. Log in with your real SEMrush account
3. Choose the toolkit: SEO, PPC, Social
Media

SEMrush product training- Killer Features

SEMrush product training- Killer Features

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