Most of 150 business leaders we interviewed over the past three years in Russia cited lack of trust as one of the major pitfalls of Russian business environment. This is how the idea of Good2Work 2.0 evolved.

1. Good2Work 2.0
Trust Should Be Rewarded
Club of shared resources for companies,
which share common values

2. We ensure selection of exceptional
people who can be trusted both
personally and professionally
We help each club member to become
more productive by providing expedient
access to shared resources: insights,
references, contacts
We keep the record of shared resources
and make them available on demand
We improve your business environment to
maximize your business and personal
results

3. Why you are reading this
• More than 100 CEOs and Presidents of leading multinational
and local companies in Russia defined in Good2Work interviews
good leadership as an ability of leaders to create in their teams
productive culture based on respect, trust and accountability
• This culture is the only way to achieve the highest employee
productivity, especially in knowledge economy. It also brings
more freedom, satisfaction and meaning to everyone’s job
• In conversations with CEOs and entrepreneurs who are taking
part in the Good2work club of leaders an idea evolved to
establish a business club with the culture of respect, trust and
accountability. It will help companies and top executives to raise
performance and competitiveness by means of efficient sharing
of information, knowledge, contacts and other resources
• Now we are establishing this club…

4. Value of participation:
• Recommendations and feedback on suppliers adjusted to
different levels of expectations
• Reliable references on the quality of services/products
and reliability of suppliers
• Sharing best practices and insights in all areas of
business and especially in innovations
• Keeping track of and sharing hints on new gadgets,
widgets and other useful things
• Possibility to access each other’s government and
regional contacts

5. And…
• Sharing trustworthy and candid references on candidates
for top management positions
• Developing common language to discuss executive level
candidates’ strengths, weaknesses, assess their fit for a
particular role
• Distribution of truthful and reliable information on the club
member organizations
• Club membership discounts from selected suppliers
• Hands on personal consultations on professional issues
• Communication between participants within and across
professional specializations

6. As well as…
• Source of energy and inspiration from communication with
likeminded people who are comfortable to deal with
• Supporting positive image of the club member
organizations
• Personal assistant’s services
• Raising the respect of suppliers supported by the club
• Bonus points for being useful to other participants which
can be spent on a number of exclusive products and
services

7. Concept
• We are building a club of companies which share common values
• The club helps member companies to earn more, to spend less, to be
more competitive than non-members
• It helps individual members to increase professional capacity, to improve
performance and to grow
• Each individual candidate is going through rigorous assessment process
• Candidates are assessed on their professional competencies and values
• Individual members, which do not comply with the values of the club are
invited to leave
• These procedures are necessary to ensure trust and productive sharing
of resources

8. Format
• Byte Club – is an online platform for everything we can
effectively share in bytes. There is a private space for club
members to communicate with each other. Significant part of
club generated insightful and educative content is open for
general public
• Atom Club – is a physical private space only for members and
their guests. Members are responsible for their guests’
compliance with values of the club
• Club private events – meetings with gurus and discussion
boards on important topics - will be organized each quarter in
places of high standing until the Atom Club will be opened as a
permanent place for such events
• Technical solutions will be implemented in both Byte and Atom
spaces to protect confidential information privacy from
competitive intelligence

9. Byte Club Features
• Participants’ personal multimedia profiles which are updated by
the club secretary twice a year
• Specialized clubs and communities for entrepreneurs and
executives based on role, professional and industry interests
• State of the art search engine empowering participants to search
and browse club shared resources: contacts, expertise, experts,
expert areas, interests and more of each other. Search for
companies and people on whom the members can give
references
• Micro blog newsfeed that can be filtered by author, subject,
trend, popularity, importance etc.
• Opportunity to personally approach club Administrator with any
question or inquiry. The answer is guaranteed but may come
from an anonymous source

10. Corporate Membership Terms
• Companies pay an annual membership fee for their
representatives
• Fee levels are based on international benchmarks
• Each Corporate Member is represented at the club by at
least two executives including CEO or business founder
• Exceptional terms are offered to companies, which top
executives are already members of the Good2Work club
of leaders

11. Face Control
• Potential Corporate Members should be either recommended by
an actual member or invited by the Administrator
• Each Corporate Member’s representative participates in a
structured video interview on competencies and values
performed by the Analyst of the club
• After the interview is published for the club members maximum
of three black balls is allowed for candidate to be accepted
• Each individual participant – representative of member company
- should commit to share resources with other members in
compliance with values of the club
• Participant will be asked to leave the club after two black balls.
Member company has the right to introduce a replacement
candidate

12. Vision for Growth
• February – April 2011
– Consultations with potential club members (done)
– Bringing together project team (done)
• April – November 2011
– Inviting core members to join
– Utilizing private group function of Good2work online platform to start gathering and using
shared resources
• December 2011
– Launch of the new online platform
– More than 20 companies joined as core members
• December 2013
– From 300 to 1000 member companies
– Not less than 30% of member companies are not from Russia
– Atom club is operating
• December 2017
– 3 000 member companies
– International club
– Chain of Atom clubs

13. Values of participants:
Bravery
Vision
Respect for self and others
Trust
Honesty
Generosity
Fortitude
produce value for participants

14. Our team took crucial part
in creating:
www.e-xecutive.ru
www.good2work.ru
www.good2work.com
www.slon.ru
To be continued…