This social media audit summarizes the performance of the 16 South African Premier Soccer League teams on Facebook and Twitter from October 11th to November 11th, 2013. The summary includes key metrics like fan growth, engagement, reach and growth on each platform. For example, it shows that Kaizer Chiefs had the most Facebook fans at over 766,000 but lower engagement at 6.6%, while on Twitter, Orlando Pirates had the highest reach of over 139 million. The audit provides insights for each team to analyze their social media strategy and growth over the time period.

1. Social Media Audit - Premier Soccer League Teams

2. Introduction
• This is a Social Media Audit of the 16 Official Premier
Soccer League Teams in South Africa.
• The time frame of the audit was from 11th October – 11th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of PSL teams
on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of PSL teams
on Twitter: Engagement, Fan Growth and Cumulative reach.

3. Glossary
• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people who mentioned any of the
PSL teams anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the
@name of the team.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the
original tweet composer.

4. g
Ajax Cape Town
Page Insights
Fans: 5 302
Ajax Cape Town has 40,5%
engaged Facebook Fans
qqqqqq
People Talking About This: 2 151
qqqq
Most Popular Day:
3th
Nov 2013
Most Popular City: Cape Town
Most Popular Age Group: 18 - 24
Facebook Mentions: 12 400 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q74% w24%

5. t
Ajax Cape Town
Twitter Insights
Followers: 19 355
Location of Tweets
qqqqqq
1293
Tweets
Mentions: 2 594
445
832
1317
477
Original
Retweets
Replies
Most Popular Day: 5th Nov 2013
Most Popular City: Cape Town
Cumulative Reach: 11 Million
75
Western
Cape
50
Gauteng Free state Limpopo
Provinces
Device Used For Tweets
j30% o70%
Web
Mobile
48
KZN

6. g
Amazulu F.C
Page Insights
Fans: 2525
Amazulu has 7,8% engaged
Facebook Fans
qqqq
People Talking About This: 199
q
Most Popular Day:
15th
Sep 2013
Most Popular City: Durban
Most Popular Age Group: 18-24
Facebook Mentions 5 600 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions by Gender
q82% w18%

7. t
Amazulu F.C
Twitter Insights
Followers: 9 812
Location of Tweets
422
Mentions: 1 222
212
569
441
Original
Retweets
Replies
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 3.7 Million
Time Frame: 11 Oct – 11 November
57
Tweets
qqqqqq
297
Gauteng
KZN
47
17
Western Limpopo Free State
Cape
Provinces
Device Used For Tweets
j23% o77%
Web
Mobile

8. g
Bidvest Wits
Page Insights
Fans: 3 062
Bidvest Wits has 5,8% engaged
Facebook Fans
qqqqq
People Talking About This: 178
q
Most Popular Day:
4th
August 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 22 000 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q60% w36%

9. t
Bidvest Wits
Twitter Insights
Followers: 11 782
Location of Tweets
440
Tweets
qqqqqqqq
Mentions: 826
127
249
450
Original
Retweets
Replies
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 3.9 Million
Time Frame: 11 Oct – 11 November
52
Gauteng
Limpopo
41
23
Western Free State
Cape
Provinces
Device Used For Tweets
j33% o67%
Web
Mobile
21
KZN

10. g
Bloemfontein Celtic
Page Insights
Fans: 3 523
Bloemfontein Celtic has 5,3%
engaged Facebook Fans
qqq
People Talking About This: 188
q
Most Popular Day:
18th
Nov 2012
Most Popular City: Bloemfontein
Most Popular Age Group: 18-34
Facebook Mentions: 9 800 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q73% w26%

11. t Bloemfontein Celtics
Twitter Insights
Followers: 9 009
Location of Tweets
272
Mentions: 1018
144
334
540
Original
Retweets
Replies
Most Popular Day: 3rd Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 3.2 Million
Time Frame: 11 Oct – 11 November
49
Tweets
qqqqqqqq
268
45
Gauteng Free State Limpopo
43
KZN
Western
Cape
Provinces
Device Used For Tweets
j19% o81%
Web
Mobile

12. g
Free State Stars
Page Insights
Fans: 6 970
Free State Stars has 2,9%
engaged Facebook Fans
qqqqqqq
People Talking About This: 207
q
Most Popular Day:
6th
October 2013
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Facebook Mentions: 6 400 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions by Gender
q65% w24%

13. t
Free State Stars
Twitter Insights
Followers: 7 412
Location of Tweets
348
Mentions: 786
129
163
494
Original
Retweets
Replies
Most Popular Day: 20th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 3.8 Million
Time Frame: 11 Oct – 11 November
48
40
36
Limpopo
Western
Cape
Provinces
KZN
Free State
Tweets
qqqqqqqq
67
Gauteng
Device Used For Tweets
j26% o74%
Web
Mobile

14. g
Golden Arrows
Page Insights
Fans: 525
Golden Arrows has 9,1% engaged
Facebook Fans
qqq
People Talking About This: 48
q
Most Popular Day:
3rd
March 2013
Most Popular City: Kwa-Zulu-Natal
Most Popular Age Group: 18 - 24
Facebook Mentions: 3 800 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q73% w26%

15. t
Golden Arrows
Twitter Insights
Followers: 4 248
Location of Tweets
324
qqqqqq
93
Tweets
Mentions: 848
123
404
321
Original
Retweets
Replies
Most Popular Day: 23rd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 3.8 Million
Time Frame: 11 Oct – 11 November
29
Gauteng
KZN
27
Western
Cape
Provinces
Limpop Free State
Device Used For Tweets
j23% o77%
Web
22
Mobile

16. g
Kaizer Chiefs
Page Insights
Fans: 766 050
qqqqqqqqqqqqqqqqq
People Talking About This: 50 880
qqqq
Most Popular Day: 12th May 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 620 000 people
Time Frame: 11 Oct – 11 November
Kaizer Chiefs has 6,6%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q64% w32%

17. t
Kaizer Chiefs
Twitter Insights
Followers: 178 260
Location of Tweets
Mentions: 44 129
10549
20780
12800
Original
Retweets
Replies
Most Popular Day: 26th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 120 Million
Time Frame: 11 Oct – 11 November
3315
Tweets
qqqqqqqqqqqqqqqq
23628
Gauteng
KZN
2477
1292
Western Limpopo Free State
Cape
Provinces
Device Used For Tweets
j14% o86%
Web
1186
Mobile

18. g
Mamelodi Sundowns
Page Insights
Fans: 80 709
Mamelodi Sundowns has 14%
engaged Facebook Fans
qqqqqqqqqqq
People Talking About This: 11 343
qqqqqq
Most Popular Day:
20th
Oct 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 178 000 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q76% w24%

19. t Mamelodi Sundowns
Twitter Insights
Followers: 26 116
Location of Tweets
2325
qqqqqqqqqq
Tweets
412
Mentions: 5878
1391
2312
2175
Original
Retweets
Replies
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 8,6 Million
Time Frame: 11 Oct – 11 November
Gauteng
KZN
235
218
Western Limpopo Free State
Cape
Provinces
Device Used For Tweets
j12% o88%
Web
140
Mobile

20. g
Maritzburg United
Page Insights
Fans: 987
Maritzburg United has 5,3%
engaged Facebook Fans
qqq
People Talking About This: 53
q
Most Popular Day:
27th
Sep 2013
Most Popular City: Pietermaritzburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 3 400 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions by Gender
q76% w24%

21. t Maritzburg United
Twitter Insights
Followers: 7 592
Location of Tweets
qqqqqqqqqq
253
428
412
Original
Retweets
Replies
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 3,6 Million
Time Frame: 11 Oct – 11 November
49
Tweets
Mentions: 973
133
250
Gauteng
KZN
41
Limpopo Free State Western
Cape
Provinces
Device Used For Tweets
j17% o73%
Web
41
Mobile

22. g
Moroka Swallows
Page Insights
Fans: 3 632
Moroka Swallows has 3,8%
engaged Facebook Fans
qqqqqqq
People Talking About This: 140
q
Most Popular Day:
16th
Sep 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Facebook Mentions: 11 600 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q82% w17%

23. t
Moroka Swallows
Twitter Insights
Followers: 10 770
Location of Tweets
465
Mentions: 1 180
253
532
395
Original
Retweets
Replies
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 4,5 Million
Time Frame: 11 Oct – 11 November
54
Limpopo
KZN
Tweets
qqqqqqqqqq
60
Gauteng
54
Western Free State
Cape
Provinces
Device Used For Tweets
j23% o77%
Web
41
Mobile

24. g
Mpumalanga Black Aces
Page Insights
Fans: 16 747
qqqqqqqqq
People Talking About This: 2332
qqqq
Mpumalanga Black Aces has
13,9% engaged Facebook Fans
Engaged Fans
Passive fans
Most Popular Day: 22nd Sep 2013
Facebook Mentions By Gender
Most Popular City: Accra, Ghana
q83% w15%
Most Popular Age Group: 18 - 24
Facebook Mentions: 3 600 people
Time Frame: 11 Oct – 11 November

25. t Mpumalanga Black Aces
Twitter Insights
Followers: 3822
Location of Tweets
288
Tweets
qqqq
Mentions: 786
141
335
310
Original
Retweets
Replies
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 1,5 Million
Time Frame: 11 Oct – 11 November
64
Gauteng
MP
45
38
Western Limpopo
Cape
Provinces
Device Used For Tweets
j19% o81%
Web
Mobile
22
KZN

26. g
Orlando Pirates
Page Insights
Fans: 359 528
qqqqqqqqqqqqq
People Talking About This: 34 410
qqqqqq
Most Popular Day:
22nd
Sep 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 400 000 people
Time Frame: 11 Oct – 11 November
Orlando Pirates has 9,5%
engaged Facebook Fans
Engaged Fans
Passive fans
Facebook Mentions By Gender
q70% w30%

27. t
Orlando Pirates
Twitter Insights
Followers: 110 945
Location of Tweets
Mentions: 74 886
11235
29919
33732
Original
Retweets
Replies
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 139 Million
Time Frame: 11 Oct – 11 November
5174
3703
2353
1849
Tweets
qqqqqqqqqqqqqqq
29121
Gauteng
KZN
Western Free State Limpopo
Cape
Provinces
Device Used For Tweets
j12% o88%
Web
Mobile

28. g
Platinum Stars
Page Insights
Fans: 3 678
Platinum Stars has 16,5%
engaged Facebook Fans
qqqqqq
People Talking About This: 610
qq
Most Popular Day:
22nd
Sep 2013
Most Popular City: Rustenburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 5 000 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions by Gender
q76% w22%

29. t
Platinum Stars
Twitter Insights
Followers: 8 835
Location of Tweets
780
Mentions: 2 068
386
711
971
Original
Retweets
Replies
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 5.9 Million
Time Frame: 11 Oct – 11 November
125
111
84
North
West
Limpopo
KZN
Free State
Tweets
qqqqqqq
152
Gauteng
Provinces
Device Used For Tweets
j21% o79%
Web
Mobile

30. g
Polokwane City
Page Insights
Fans: 1391
qqq
People Talking About This: 37
q
Polokwane City has 2% engaged
Facebook Fans
Engaged Fans
Passive fans
Most Popular Day: 1st May 2013
Facebook Mentions by Gender
Most Popular City: Polokwane
q68% w35%
Most Popular Age Group: 18-24
Facebook Mentions: 44 000 people
Time Frame: 11 Oct – 11 November

31. t
Polokwane City
Twitter Insights
Followers: 1 958
Location of Tweets
q
328
293
592
Original
Retweets
Replies
Most Popular Day: 26th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 2.4 Million
Time Frame: 11 Oct – 11 November
64
Tweets
Mentions: 1 109
224
241
44
9
Gauteng
Limpopo
Western
Cape
Provinces
KZN
Free State
Device Used For Tweets
j17% o83%
Web
Mobile

32. g
Supersport United
Page Insights
Fans: 3 462
Supersport United has 13,3%
engaged Facebook Fans
qqqqqq
People Talking About This: 463
qq
Most Popular Day:
20th
Oct 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 30 000 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions By Gender
q80% w19%

33. t
Supersport United
Twitter Insights
Followers: 15 142
Location of Tweets
qqqqqqqqqq
1532
Tweets
Mentions: 3 437
685
1412
1340
Original
Retweets
Replies
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Cumulative Reach: 13.4 Million
Time Frame: 11 Oct – 11 November
169
Gauteng
KZN
157
146
Western Limpopo Free State
Cape
Provinces
Device Used For Tweets
j20% o80%
Web
109
Mobile

34. g
University of Pretoria
Page Insights
Fans: 1 401
AmaTuks has 2% engaged
Facebook Fans
qqq
People Talking About This: 29
q
Most Popular Day:
5th
Aug 2013
Most Popular City: Pretoria
Most Popular Age Group: 18-24
Facebook Mentions: 2 600 people
Time Frame: 11 Oct – 11 November
Engaged Fans
Passive fans
Facebook Mentions by Gender
q76% w23%

35. t University Of Pretoria
Twitter Insights
Followers: 8 805
Location of Tweets
378
Mentions: 713
80
276
357
Original
Retweets
Replies
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Cumulative Reach: 3.3 Million
Time Frame: 11 Oct – 11 November
36
Tweets
qqqqqqq
Gauteng
KZN
29
29
Western Limpopo Free State
Cape
Provinces
Device Used For Tweets
j28% o72%
Web
16
Mobile

36. g
PSL Teams
f Fans Benchmark
Facebook Fans Of PSL Teams
766050
Fans
359528
80709
16747
6970 5302 3678 3632 3532 3462 3062 2527 1401 1391
PSL Teams
Time Frame: 11 Oct – 11 November
987
525

37. g
PSL Teams
f Engagement Rate
Engagement rate Of PSL Teams
Engagement rate
41%
17%
14%
14%
13&
10%
9%
8%
7%
PSL Teams
Time Frame: 11 Oct – 11 November
6%
5%
5%
4%
3%
2%
2%

38. u
PSL Teams
t Followers Benchmark
Twitter Followers Of PSL Teams
Followers
178260
110945
26116 19335
15142 11782
10770 9812 9009 8835
8805 7592
7412 4248 3822 1958
Teams
Time Frame: 11 Oct – 11 November

39. u
PSL Teams
t Mentions
PSL Teams Twitter mentions per team
74886
Mentions
44129
5878 3437 2594 2068
1222 1180 1109 1018
PSL Teams
Time Frame: 11 Oct – 11 November
973
848
826
786
786
713

40. g
PSL Teams
f Insights
•
•
•
•
•
Kaizer Chiefs is the team with the most Facebook Fans.
Golden Arrows is the team with the least Facebook Fans.
Ajax Cape Town is the team has the most engaging Facebook page.
PSL Teams have an average of 9% engagement rate.
The most popular age demographic amongst the PSL Teams is
between 18 – 24 on Facebook.
• Bidvest Wits is the team that has more women mentioning them on
Facebook than the other teams.
Time Frame: 11 Oct – 11 November

41. u
PSL Teams
t Insights
•
•
•
•
Kaizer Chiefs is the team with the most Followers.
Polokwane City is the team with the least Twitter Followers.
Orlando Pirates is the team has the most mentions on Twitter.
University of Pretoria is the team that has the least mentions
on Twitter.
• Orlando Pirates is the team that has the highest reach on
Twitter.
• Polokwane City is the team that had lowest reach on Twitter.
Time Frame: 11 Oct – 11 November

42. Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-media-audit-premier-soccerleague-teams

43. Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media Analyst
ZASocial Media
@sanzasurf
Tela Litana – Content Strategist & Social Media Manager
ZASocial Media
@tela_telz