Flipbook

1. Social media
is the new black
P h o t o : U n s p l a s h

2. P h o t o : U n s p l a s h
Social media is undeniably a polarizing topic of
conversation; with people either loving, hating,
or not knowing how to feel about it.9

3. Fact
77% ofpeople
aged 18to 24
check their
phonesat
leastevery 30
minutes.5
P h o t o : U n s p l a s h

4. P h o t o : U n s p l a s hLiving in the moment went from this
Social media haters will argue that:

5. To this
P h o t o : U n s p l a s h

6. For some time, society
had tried to shun the use
of socialmedia, claiming
negative effects on
mental health.12
P h o t o : U n s p l a s h

7. “Social media is
social; it depends on
other people's
influence on your life
and your influence on
their lives. That is
what scares me and
that is what should
scare you, it is based
on others rather
than yourself.”12
P h o t o : U n s p l a s h

8. Scientists have linked technology use in
the lives of young children to learning
disabilities, the inability to self-regulate
and attention deficit.7
P h o t o : U n s p l a s h

9. Butalso understanding
that the acceptance of
social media is vital to
effective communication
with millennials.2
P h o t o : U n s p l a s h

10. Socialmediaisso much
morethan just posting
aboutyour life—it’s
online communication
dedicatedto community
basedinputand
interaction.6
P h o t o : U n s p l a s h

11. The introduction ofsocial
media has made minor
disruptions to peoples’
everydaylives seemnormal.
P h o t o : U n s p l a s h

12. P h o t o : U n s p l a s h
It hasforced usto become
masters atmultitasking,
balancing in personand
digital conversations
simultaneously.4

13. Taking breaksfromdinner
timeconversationto check
socialmediahasbecomea
common practicefor many.4
P h o t o : U n s p l a s h

14. P h o t o : U n s p l a s h
Even something assimple asa
selfie allowssocial media to
disrupt a little piece of our day.11

15. Butsocial media breaks
aren’talways negative
disruptions. They can keep us
informed and instantly
connectus to current
events.1
P h o t o : U n s p l a s h

16. P h o t o : U n s p l a s h
Additionally, social
media can make us happier.

17. P h o t o : U n s p l a s h
Getting ‘likes’ on contentwe post
releases dopamine in ourbrains
to make us feel good about
ourselves.8

18. P h o t o : U n s p l a s h
Brands have alsobeen able to leverage social media to
create more meaningful connections to consumers.3

19. P h o t o : U n s p l a s h
Subsequently,this forcesmarketersto work harderto
cut through the clutter,asthe consumeristlandscape
hasquickly movedfrompushto pullmarketing.10

20. P h o t o : U n s p l a s h
Regardless of opinion, social media is the new
black—and it’s nevergoing outof style.

21. Works cited
1 - Agrawal, AJ. "It's Not All Bad: The Social Good Of Social Media." Forbes. Forbes Magazine, 18 Mar. 2016. Web. 02 Mar. 2017.
2 - Bielski, Zosia. “The Screen Age”. The Globe and Mail. n.d. Web. 02 Mar. 2017.
3 - Bonchek, Mark. "Making Sense of Owned Media." Harvard Business Review. N.p., 05 Nov. 2014. Web. 02 Mar. 2017.
4 - Eichler, Leah. "Sorry to be rude, but my smartphone needs my attention." The Globe and Mail. Special to The Globe and Mail, 09 Oct. 2013.
Web. 02 Mar. 2017.
5 - Krashinsky, Susan. “Four ways Canadians are consuming media differently.” The Globe and Mail. 04 December 2014. Web. 02 Mar. 2017.
6 - Rouse, Margaret. "What is social media?" WhatIs.com. N.p., Sept. 2016. Web. 02 Mar. 2017.
7 - Rowan, Cris. "10 Reasons Why Handheld Devices Should Be Banned for Children Under the Age of 12." The Huffington Post.
TheHuffingtonPost.com, 06 Mar. 2014. Web. 02 Mar. 2017.
8 - Soat, Molly. "Social Media Triggers a Dopamine High." AMA. N.p., Nov. 2015. Web. 02 Mar. 2017.
9 - Taufer, Jessica. "Why I Love And Hate Social Media." Odyssey. N.p., 09 Feb. 2016. Web. 02 Mar. 2017.
10 - Toole, Catherine. "Brands as publishers: inside the content marketing trend." Getty Curve. N.p., n.d. Web. 02 Mar. 2017.
11 - Turkle, Sherry. "The Documented Life." The New York Times. The New York Times, 15 Dec. 2013. Web. 02 Mar. 2017.
12 - Waters, Preston. "Why You Should Hate Social Media." Elite Daily. N.p., 08 July 2015. Web. 02 Mar. 2017.