1. Survey Tool Options
What should you use?
By Zachary Uhlmann

2. Advantages of Survey Tools
• Anyone interested in creating a survey of
nearly any size scope should consider online
survey tools since they have repeatedly been
shown to be cheaper and less time-consuming
than creating physical forms and also allow
the survey creator to quickly and easily survey
individuals from as close as next-door to the
other side of the planet.

3. Survey Tools Available
• In this presentation, we will compare and
contrast two of the largest online survey tools
available: Typeform and Google Forms.

4. The Similarities
• Typeform and Google Forms share many
similarities on a basic level; both of them
allow users to create surveys for various
devices, from desktops to mobile-phones,
they both function as online tools, not
requiring a physical CD or download to use,
and they both give users the option to use
many of their tools for free.

5. The Differences
• The first difference that will most likely jump
out to users is that while Typeform does
provide some tools for free, it puts many of
them behind pay-walls and require users to
pay for a Pro or Pro+ account to access.
Google Forms, in contrast, is completely free
in all aspects and only requires that the user
has a free Google Account.

6. • Typeform has several good things going for it,
for its interface, to several features that are
exclusive to it, between the two.
Advantages of Typeform

7. Interface
• Typeform has an extremely sleek interface
that allows anyone who has accessed their
website to quickly and easily create a form
that matches their needs both functionally
and aesthetically. Using a drag-and-drop
interface allows Typeform to make what used
to be time-consuming and complex tasks easy
for even the most inexperienced of users.

8. One-Question Display
• Typeform also has the advantage in terms of
user-engagement. They have taken a different
approach to online surveys than most
companies by focusing on what keeps users
engaged; one of their biggest findings in this
area has been that user-engagement and
completion rates increase when users are
faced with only question at a time, instead of
a wall of text. This prompted them to give
their users the option to create forms with
such a format that is unlike any other
available.

9. Real-Time Analytics
• An extremely important feature provided by
Typeform is the real-time analytics dashboard.
With this, survey-creators can monitor
important information such as completion
rates, time-taken, and more all in real-time.

10. Downside to Typeform
• The obvious downside to Typeform is that it
puts many of its important features behind
pay-walls. While this format may not bother
those looking to create very simple surveys,
businesses and individuals who rely heavily on
surveys and need to have every tool at their
disposal will be required to subscribe to
Typeform in order to access what they need.

11. Advantage of Google Forms
• While it may be a purely free program, Google
Forms can certainly hold its own against other
survey tools, including Typeform.

12. All the Tools…Completely Free
• Google Forms starts off on a better foot than
Typeform by offering many of the tools that
Typeform requires a pro account for, but for
free. An example of one such tool being
respondent email, with which a survey creator
can have an email automatically sent to an
individual right after they complete their
survey.

13. Google Product Integration
• Google Forms has another advantage over
other survey tools in the form of Google
product integration. Survey creators using
Google Forms can easily use other Google
products such as Gmail in conjunction with it
for a hassle-free, connected experience.

14. Recommendation and Summary
• In this particular showdown, we have deemed
Google Forms to be the tool that we think will
be superior for the most users in the most
varying situations. Its completely free nature
as well as its tight integration with Google
products that most users will probably already
have give it the edge over Typeform.