This is my personal branding presentation I did for an assignment at school

1. PERSONAL BRAND EXPLORATION
Zack Troutt
Project & Portfolio I: Week 1
March 3rd, 2022

2. My name is Zack Troutt. I’m from a small town in
West Tennessee that borders the Tennessee
River. Growing up there was hard, but it taught
me that I have to work hard for everything I
want. I’ve used this philosophy my entire life and
it’s got me where I am today. My dream is to
work in the entertainment industry, specifically
with sports like football, basketball, baseball, and
hockey. I can’t think of a better way to present
my values and support my family than being in
the sports industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analysts, Reporter, and
Journalist
• Producers and Directors
BRAND ARCHETYPE - I’m an
entertainer. I’m charismatic with a
light hearted attitude. I love to
brighten a person’s day and help
them live life to its fullest. I believe
my personality could be a great
addition in any of these positions.
BROAD OCCUPATION
Picture Relevant
to Your Industry
Goes Here

4. Sport Outlet Employers
Hiring Recruitment and HR
TARGET AUDIENCE
Nick Martuscelli
Outreach Plan:
• Research Barstool Sports careers and quality
statement. Find out what kind of people they are
looking for
• I would initially contact Nick through LinkedIn.
• I would follow up by email between 7-14 days of my
initial contact.
PROFILE
PICTURE
Director, Talent Acquisition
at Barstool Sports.
Keiko Noda
Outreach Plan:
• Research future plans for Fox Sports within the next 5-
10 years.
• I would initially contact Keiko Noda through email.
• I would follow up with Keiko through phone between 7-
14 days of initial contact.
PROFILE
PICTURE
Human Resources Manager
at Fox Sports
Amy Riley
Outreach Plan:
• Research what ESPN would fit my experience and
personality.
• I would initially contact Amy by phone.
• I would follow up with Amy by email between 7-14 days
of initial contact.
PROFILE
PICTURE
Senior Recruiter at ESPN

5. GOALS
Short Term: (Immediately After Graduation, >1 Year)
• Have a greater presence online by creating content
on Youtube, blogs, and my personal website.
‣ Increase my online brand by 30% within the
year after graduation.
Mid Term: (5-10 years)
• Hired by a major entertainment company like Fox
Sports or Barstool and have my content ran through
them.
‣ Increasing my online presence by 50% on
Youtube and LinkedIn by being part of a major
entertainment company within 5-10 years.
Long Term: (15-20 years)
• Become a well respected on-air sportscaster on a
major entertainment company like ESPN.
‣ Increase my online presence to 100% being
the most dominant name when my name is
searched online.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Suite
SOFT
HARD
Novice / Adept / Expert
Mini Tab software Novice / Adept / Expert
Communication Novice / Adept / Expert
Team player Novice / Adept / Expert
Video Editing Software.
SOFT
HARD
Novice / Adept / Expert
Web Page Creation and Editing Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Monitoring Novice / Adept / Expert

7. I will help viewers enjoy football, baseball,
hockey, basketball, and many other sports
content by creating content in exciting and
simplistic way.
PROMISE

8. CREDENTIALS
Work Experience:
• Project coordinator at Dal-Tile.
• Tile Location project that saved Dal-Tile
$200,000 per year.
Education:
• Six Sigma Green Belt
• Six Sigma.
Awards:
• Company wide Project of the Year at Dal-
Tile for 2021.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Nicholas Weitoish
Industry Experience:
• 0 years
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• na
Zack Troutt
Overall Online Presence:
• 11 connection. No banner image. No professional
headshot. Not very detailed. No published articles.
Active on Facebook. No custom URL.
• Grade: Poor 15 out of 100
Industry Experience:
• 0 years
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• Project Coordinator over project teams
Skills and Proficiencies:
• Communication- na
• Microsoft Suite- na
• Teamwork- na
Overall Online Presence:
• 64 connections. No banner image. Non-professional
headshot. Somewhat detailed profile. No published
articles. Active on Facebook and Twitter. No custom
URL Grade: Average 40 out of 100

10. COMPETITION
Taylor Davis
Noteworthy Experience:
• ESPN sideline reporter- 3yrs 8m
• Production assistant/content associate- 3yrs 9m
Zack Troutt
Industry Experience:
• 10+ years sports entrainment
Education:
• Bachelors degree in broadcast journalism at Auburn
University
Skills and Proficiencies:
• Video editing- 4
• Camera operation- 3
• Public speaking- 2
Overall Online Presence:
• 182 connections. Custom banner image. No headshot.
Very detailed profile. No published articles, but has
YouTube videos of her in featured section. Active on
YouTube. No custom URL.
• Grade: Average, 75 out of 100
Industry Experience:
• 0 years sports entertainment
Education:
• Currently enrolled at Full Sail University
Leadership Experience:
• Project Coordinator over project teams
Skills and Proficiencies:
• Communication- na
• Microsoft Suite- na
• Teamwork- na
Overall Online Presence:
• 64 connections. No banner image. Non-professional
headshot. Somewhat detailed profile. No published
articles. Active on Facebook and Twitter. No custom
URL Grade: Average 40 out of 100

11. BRAND POSITION
For sports lovers who want to know more about
sports, I provide a simplistic and exciting way to
help learn about football, baseball, hockey, and
basketball they don’t teach you in school.
Because no one likes to be the only person at the
Super Bowl party that doesn’t know what an
offsides is.
“GRASS FED SPORTS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Florida VS. Tennessee SEC Football
‣ 10/24/2022 | Knoxville, TN
• SEC Media Days
‣ July 18-21 2022 | Atlanta, GA
• National Alliance of Youth Sports
‣ 2023 | Online
Digital Marketing
• Primary Content: Photos for Twitter, Spotify podcast,
YouTube videos about the biggest news coming out of the
sports we all love.
• Primary Tools: Twitter, Spotify, and YouTube will be my main
social media networks. I’ll post photos everyday, videos every
2 days, and podcast twice a week.
• Website: I’ll use my digital portfolio to promote my personal
brand by uploading content where anyone can see it. By
keeping my portfolio updated, It will help new viewers come in
and keep them coming back.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I would look for is someone that
understands the ends and outs of the sports world.
Someone that knows the business side along with rules
and history of a great deal of sports. I think minimum of
10 years of experience. Oct. 2023
Formal Education
• Bachelors in Sportscasting from Full Sail University-
2023
Technical Skills
• Further training in video editing using Adobe Cloud.
August, 2022
• Take website creation course to learn more about
designing my own site. Jan. 2023
• Take a spreadsheet master class to become a certified
excel master. April 2023
Soft Skills
• Get Six Sigma Black Belt certification to sharpen my
critical thinking. June, 2022
• Take a leadership course to help with monitoring. Oct.
2022
• Take a journalism course to sharpen my writing skills.
Feb. 2023

14. Zack TROUTT
You know how when you’re watching a hockey game and official call an
offsides but you don’t why? Well, what I do is to help sport lovers
understand the rules and the in’s and out’s of the games you the love most.
In fact, many of my friends and family have become huge hockey fans after I
helped them understand how the game is played.

15. REFERENCES
Redrecords. (2019, August 31) Man Holding
Microphone While Talking to Another Man [online
image] Pexels.
https://images.pexels.com/photos/2872418/pexels-
photo-
2872418.jpeg?auto=compress&cs=tinysrgb&dpr=2&
w=500
[Untitled picture of Nick Martuscelli] LinkedIn.
https://media-
exp1.licdn.com/dms/image/D4D35AQHJfqq1am5Rx
w/profile-framedphoto-
shrink_400_400/0/1631647530715?e=1646409600&
v=beta&t=blqt4dhD7v7ovUUciIVaA-
VBdyFzBH9a6I7j0-h0Llw
[Untitled picture of Keiko Noda] LinkedIn.
https://media-
exp1.licdn.com/dms/image/C4D03AQFyqeAevB43yA
/profile-displayphoto-
shrink_400_400/0/1516837336543?e=1651708800&
v=beta&t=p9wTYtk5liOYBr6eGG5ONJUqIShcvhkV3
0bfHB2DuaY
[Untitiled picture of Amy Riley] LinkedIn.
https://media-
exp1.licdn.com/dms/image/C5603AQHXyFqM5nEVN
g/profile-displayphoto-
shrink_800_800/0/1516336289857?e=1651708800&
v=beta&t=HfkPJjv6X-7h3MsSs-
5W2LsUE0zvPxkEGmV2knMKhJA
Daltile Logo [Online Photo] (2013) Floor trend
magazine.
Taylor Davis [online profile] LinkedIn
https://www.linkedin.com/in/taylor-davis-447b9096/
Nick Martuscelli [online profile] LinkedIn
https://www.linkedin.com/in/nmartuscelli/
O*NET OnLine (2022) Summary report for: Broadcast Announcers and Radio Disc Jockey
https://www.onetonline.org/link/summary/27-3011.00
O*NET OnLine (2022) Summary report for: News Analysts, Reporters, and Journalists.
https://www.onetonline.org/link/summary/27-3023.00
O*NET Online (2022) Summary Report for: Producers and Directors.
https://www.onetonline.org/link/summary/27-2012.00
LinkedIn (2022, Feb) ESPN: Production Assistant [online job search]
https://www.linkedin.com/jobs/search/?currentJobId=2926105432&f_C=3595&geoId=9200
000
LinkedIn (2022, Feb) The Athletic: Staff Writer, Culture (remote) [online job search]
https://www.linkedin.com/jobs/search/?currentJobId=2922755921&f_C=10643112&geoId=
2000000
LinkedIn (2022, Feb) Barstool Sports: Director, Creative and Promotions [online job searc
https://www.linkedin.com/jobs/search/?f_C=3990328&geoId=92000000
Nicholas Weitoish [online profile] LinkedIn
https://www.linkedin.com/in/nicholas-weitoish-17aa68126/
National Association of Youth Sports [Website]
https://www.nays.org/about/about-nays/
Sallee, Barrett (2022, Feb. 25) SEC Media Days Schedule, dates: When each coach will
speak during the event in Atlanta. CBS Sports
https://www.cbssports.com/college-football/news/2022-sec-media-days-schedule-dates-
when-each-coach-will-speak-during-the-event-in-atlanta/
University of Tennessee athletics (2021, Sep 21) 2022 Football Schedule Unveiled UT
Sports. https://utsports.com/news/2021/9/21/2022-football-schedule-unveiled.aspx