1. Prototyping Web Apps
with WordPress
Blaise Freeman and Ned Lomigora
April 30, 2012
info@zeeen.com
www.zeeen.com
@zeeenmedia

2. • started with a proprietary platform
• lacking market validation
• slow to iterate
• dependency on others for iterations
• high cost

3. Technique: Prototyping Tool:
The Lean Startup Loop Wordpress

4. first version of zeeen book microsite

5. user feedback
what customers what customers
said it felt like wanted

6. and after many iterations... One stop login

7. Intuitive easy-to-edit admin interface

11. 1. Zero Out Extraneous “Features”

12. hide menus and widgets with a
simple plugin
add_action( 'admin_menu', 'wpzero_hide_menus' );
add_role( 'defaultuser', 'Default User'...

13. strip out unessential theme
elements
http://themble.com/bones/

14. if all else fails, hack things
with jQuery
jQuery("#media-upload #save").click(e){
...

15. 2. Use Existing APIs
"Bad artists copy. Good artists steal." Pablo Picasso

17. 3. Hack Core Responsibly-ish

19. Conclusion
• use other people's code
• speed trumps doing it "the right way"
• WP core is useful for building Web applications

20. Thank You!
For plugin source code please
email us at
info@zeeen.com
www.zeeen.com
@zeeenmedia