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Shopping mall case study


Shipra Mall

hi...........m zia sameer. i hv made this presentation about atmospherics of shipra mall situtaed in Ghaziabad. If anyone realy need to get this feel free and hv look it. plz dont try 2 miss use it.
Zia Sameer

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Shipra Mall

  1. 1. Atmospheric of Shipra Mall Presented By - Presented To - Zia Ahmad Mr. Gajender Sharma R.N.-04 PGPIMC(2006-08)
  2. 2. Introduction Retail Atmospheric <ul><li>The environment created by retail managers is an important strategic variable. </li></ul><ul><li>Most of the work in atmospherics has focused on consumer reactions to environments. </li></ul><ul><li>It is necessity for retail managers to have specific goals for the atmosphere in mind before creating a store design. </li></ul><ul><li>Since the retail environment is capable of eliciting a wide range of behaviours from consumers. </li></ul>
  3. 3. Growth of Shopping Malls In India <ul><li>Source:- </li></ul>
  4. 5. Road Map of Shipra Mall
  5. 6. Introduction to Shipra Mall <ul><li>Shipra Mall is located east of Delhi at Indrapuram. It is built-up area of 4.5 lakh sq ft. </li></ul><ul><li>It has been constructed in Classical Roman-style architecture and has- </li></ul><ul><ul><li>3.6 lakh sq ft of retail space </li></ul></ul><ul><ul><li>3 new-generation cinema halls </li></ul></ul><ul><ul><li>17,000 sq ft of kids zone </li></ul></ul><ul><ul><li>A 15,000 sq ft food court </li></ul></ul><ul><ul><li>An Amphi theatre </li></ul></ul><ul><ul><li>parking space for 1,000 cars. </li></ul></ul>
  6. 7. <ul><li>Shipra Mall attracts a large number of footfalls for retailers as it is strategically situated at the junction of Ghaziabad, Noida and Delhi, i.e., a large catchment's area. </li></ul><ul><li>It has twin atriums which provides better space and visibility for retailers and free flow for shoppers. </li></ul>Introduction to Shipra Mall
  7. 8. <ul><li>It is a well-known name in the real estate sector both in and around Delhi. In order to provide convenience and entertainment facilities to dweller in its townships and the area around, Shipra has developed malls with state of the art amenities. </li></ul><ul><li>The Malls today are landmarks of the city and draw crowd from distance places from the city. </li></ul><ul><li>The Malls are one stop shop for delightful experience in shopping, dining and movie watching. </li></ul>Introduction to Shipra Mall
  8. 9. <ul><li>Shipra group is a premier real estate development company established in late 80’s. </li></ul><ul><li>Today Shipra Group, under the dynamic leadership of Mr. Mohit Singh has already undertaken development of many Integrated Townships, Malls, Multiplexes, Hotels and IT/Business parks. </li></ul><ul><li>With a turn over in excess of US$ 38 Million and a net-worth of US$ 73 Million, Shipra Group is India’s one of the leading real estate developers. </li></ul>Introduction to Shipra World
  9. 10. Introduction to Shipra World <ul><li>It has successfully transferred ownership of over 8,200 residential units and has recently launched India’s one of the largest shopping mall “Shipra Mall”. </li></ul><ul><li>It is a fast growing company taking initiatives in development of Integrated Townships across various cities in India.  </li></ul>
  10. 11. <ul><li>Shipra Mall, developed by Shipra Motel & Restaurants Limited is designed to be more than just a Cineplex or Multiplex. </li></ul><ul><li>It's an experience, a lifestyle destination, for families with hours of quality time. </li></ul><ul><li>Indrapuram is an upcoming retail hub after Gurgaon and Noida. Being a junction for three cities i.e. Ghaziabad, Noida and Delhi, Indrapuram has become a destination point with an easy access. </li></ul>Features of Malls
  11. 12. <ul><li>Shipra Mall promises to offer customers a never-ending shopping experience under one roof as well as convenience of ample parking space. </li></ul><ul><li>The Shipra Mall is the first and the only International Standard Retail cum entertainment Mall and the launch pad of more than a dozen retail and food brands in the city. </li></ul><ul><li>This Roman style Mall has central AC structure. </li></ul>Features of Malls
  12. 13. Internal Atmospherics
  13. 14. Food Court <ul><li>Bite Inn – “The Food Court” </li></ul><ul><li>The aesthetics and designing of the Food Court has been done in such a way that the space element always remain. </li></ul><ul><li>The area is of approximately 15000 sq ft. </li></ul><ul><li>The cuisines have been carefully selected to excite the taste buds. It can cater to 250 pax at one given time. </li></ul>
  14. 15. Anchor Stores <ul><li>Fashion Bazaar </li></ul><ul><li>Food Bazaar       </li></ul><ul><li>Shoppers Stop </li></ul><ul><li>Globus </li></ul><ul><li>Reliance Digital </li></ul><ul><li>Pantaloon </li></ul><ul><li>JAM </li></ul><ul><li>Food Court </li></ul>
  15. 16. Kids Zone <ul><li>U – “The Fun Place for Kids” </li></ul><ul><ul><li>U is being designed keeping in mind the young ones from 2yr old to 16yr old and for the young at heart too. </li></ul></ul><ul><ul><li>The area is of approximately 17000 sq ft that has areas that engage and entertain one and all. </li></ul></ul><ul><ul><li>Trained staff especially kept from those times that bring happiness for all. </li></ul></ul><ul><ul><li>The marketing team will make sure that the activities will go all year around and enhance the IQ of the kids with the element of Entertainment. </li></ul></ul>
  16. 17. Yo-China Restaurant <ul><li>Yo! China is India's first and largest Chinese fast food chain. </li></ul><ul><li>Yo! China aims to deliver high quality Chinese food at very reasonable prices served in an international ambience. </li></ul><ul><li>The restaurant offers fast service and a child friendly atmosphere. </li></ul><ul><li>Yo! China is a trademark owned and operated by Moods Hospitality Pvt. Ltd. </li></ul>            
  17. 18. <ul><li>Globus aspires to be ‘the’ iconic youth fashion brand in the country. </li></ul><ul><li>Globus is a complete fashion brand – it’s the apparel brand and the destination brand. </li></ul><ul><li>The entire fashion range comprises of apparel for men, women, kids and accessories at amazing prices. </li></ul>Globus
  18. 20. Multiplex- JAM <ul><li>JAM, the 1135 + 18 Platinum class seated multiplex (3 theaters). </li></ul><ul><li>It has been designed keeping in view the finest cinema experience. </li></ul><ul><li>It has “baffle wall” designed keeping the parameters of THX, with sound of Martin Audio ( London) that can leave you spell bound. </li></ul><ul><li>The acoustics are of world fame- Ecophone that transacts a person to listen that one </li></ul><ul><li>little drop of water that falls from </li></ul><ul><li>the lovers’ eye. </li></ul>
  19. 21. <ul><li>The projectors are from Strong International of USA to give that projection that mesmerizes your vision. </li></ul><ul><li>The seats are of total comfort that sends you rocking throughout the movie. </li></ul><ul><li>The carpeting is from USA keeping that fine element of dust not floating in the atmosphere. </li></ul><ul><li>Air-conditioning with Ozonizers that keeps the freshness alive throughout the movie. </li></ul>Multiplex- JAM
  20. 22. <ul><li>The Platinum Lounge seats and area is designed keeping in mind the element of Zen (Buddha ). </li></ul><ul><li>From the basic to the more complex or specialized developments, the choice is of customers. </li></ul><ul><li>JAM cinema won the prestigious TAAL cinema design of the year award for the year 2005. </li></ul><ul><li>This award stands upfront as a </li></ul><ul><li>landmark in cutting edge technology </li></ul><ul><li>and magnificent cinematic experience. </li></ul>Multiplex- JAM
  21. 23. Floor Plan-Lower Ground Floor
  22. 24. Floor Plan-Ground Floor
  23. 25. Floor Plan-First Floor
  24. 26. Floor Plan- Second Floor
  25. 27. External Atmospheric
  26. 28. Front Look <ul><li>Shipra Mall has very attractive and large area of out side the mall. </li></ul><ul><li>It has beautiful fountain in front of the main entrance. </li></ul><ul><li>It has sitting area where customer can sit and can have gossips. </li></ul><ul><li>It has beautiful lighting around whole out side area. </li></ul>
  27. 29. Parking <ul><li>It has large area for parking of car as well as scooter. </li></ul><ul><li>It has capacity of Parking for 1000 cars. </li></ul><ul><li>It has all time G4 security over there. </li></ul>
  28. 30. Visual Merchandizing <ul><li>The mall has been designed with twin atriums for better space and visibility for the retailers and free flow for shoppers. </li></ul><ul><li>As soon as you enter the hall, you get a feeling of spaciousness. </li></ul><ul><li>You will feel sweet aroma around whole atmosphere. </li></ul><ul><li>There are very effective and well placed branding in the mall. </li></ul><ul><li>It has Escalators and lifts to move from lower ground floor to 2 nd floor. </li></ul>
  29. 31. Visual Merchandizing
  30. 32. Competitive Analysis <ul><li>Since there are many malls in Ghaziabad, and Shipra is facing competition with them like- </li></ul><ul><ul><li>East Delhi Mall (EDM) </li></ul></ul><ul><ul><li>Galaxie </li></ul></ul><ul><ul><li>Kaushambi Mall </li></ul></ul><ul><ul><li>Pacific Mall </li></ul></ul><ul><ul><li>Shopprix Mall </li></ul></ul><ul><ul><li>MMX Mall </li></ul></ul><ul><li>I am doing competitive analysis with Pacific Mall Anand Vihar </li></ul>
  31. 33. Competitive Analysis- “The Pacific Mall”
  32. 34. The Pacific Mall <ul><li>The Pacific Mall is situated at Anand Vihar in Ghaziabad. </li></ul><ul><li>The Pacific Mall is set up by Bansal Group, indulged in construction and real estate. </li></ul><ul><li>The Pacific Mall designed by Hafeez Contractor having area of 5,00,000 sq. Ft. </li></ul><ul><li>A one stop family entertainment centre that would be ‘throbbing with life’. </li></ul>
  33. 35. The Pacific Mall <ul><li>Features </li></ul><ul><ul><li>Multi-Cineplex (Adlabs Cimemas) </li></ul></ul><ul><ul><li>Amusement Park </li></ul></ul><ul><ul><li>Food Plaza </li></ul></ul><ul><ul><li>Night Spot </li></ul></ul><ul><ul><li>Corporate Centre </li></ul></ul><ul><ul><li>Party Place </li></ul></ul><ul><ul><li>Star Hotel </li></ul></ul>
  34. 36. The Pacific Mall <ul><li>Features </li></ul><ul><ul><li>Hypermarket </li></ul></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><li>Home Furnishing </li></ul></ul><ul><ul><li>Foot Wear </li></ul></ul><ul><ul><li>Speciality Stores </li></ul></ul><ul><ul><li>Beauty Parlour </li></ul></ul><ul><ul><li>Gift Store </li></ul></ul><ul><ul><li>Restaurant </li></ul></ul>
  35. 37. The Pacific Mall <ul><li>Features </li></ul><ul><ul><li>Parking space at the ground around the building. </li></ul></ul><ul><ul><li>Also basement parking is off course spacious. </li></ul></ul><ul><ul><li>The ambience of Mall is too good because of its huge atrium and wide frontage. </li></ul></ul><ul><ul><li>It has escalators and lift to </li></ul></ul><ul><ul><li>convenience customers. </li></ul></ul><ul><ul><li>Having all qualities it attracts crowed </li></ul></ul><ul><ul><li>of customers towards it. </li></ul></ul>
  36. 38. The Pacific Mall <ul><li>Features </li></ul><ul><li>Visitors Frequency and Dwell Time Enhancers: </li></ul><ul><li>Trade mix tailored to the area's requirements Proper placement of Retail and Service outlets Adequate signage's to guide the visitors </li></ul><ul><li>Team of marketing experts working on strategies to promote customer loyalty programmes </li></ul><ul><li>Kids zone to assist the parents </li></ul>
  37. 39. Road Map of Pacific Mall
  38. 40. Comparative Analysis Lower Then Shipra Crowed Large Space Spencer, Adlabs, The home store Anchor Stores Fashion Bazaar, Food Bazaar, Shoppers Stop, Globus, Reliance Digital Pantaloon, JAM, Bite Inn. Aprox. 25,000-30,000 Foot fall per day Aprox. 30,000 Pacific Mall (Area 5,00,000 sq. ft) Factors Shipra Mall (Area 4.5 lakh sq ft.)
  39. 41. Thank You !
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hi...........m zia sameer. i hv made this presentation about atmospherics of shipra mall situtaed in Ghaziabad. If anyone realy need to get this feel free and hv look it. plz dont try 2 miss use it. Regards Zia Sameer


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