Did you know Avant Garde started as a magazine, and not a font? It had a peppy, and a joyous and thoughtful tone, designed to attract people ahead of their time. The idea for the Avant Garde magazine was conceived in the mid-1960s, and amid several controversies about the copyright protection in the years since, the font became famous around the world.
Soon afterwards, this font became the face for contemporary communication, and truly reflected the spirit of the era. However, I would definitely caution restraint in case you are thinking of over-using this digital font.
Find out interesting facts and information about Avant Garde font through this infographic.