Games have always played a crucial role in learning and motivation. Corporations have started using the game theory and mechanics to train and encourage employees, and engage consumers in their brands. This change in work dynamics has not only resulted in greater profitability, but also in several other business-related aspects.
Companies can use it to enhance brand awareness among consumers, to generate big data, solve complex business problems, attract relevant customers, and give back to the community.
This presentation informs about the importance and mechanics of gamification for small businesses, and how they can benefit from gamifying their processes.
3. Your opponent has cornered your king
Imagine that you’re playingan intense matchof chess
4. Youmust come upwith a clever move
Your opponent has cornered your king
Imagine that you’re playingan intense matchof chess
5. Focus is necessary
And you must win
Youmust come upwith a clever move
Your opponent has cornered your king
Imagine that you’re playingan intense matchof chess
9. Facts about Gamification
By the end of 2015,
gamification market
willgrow to $1.6 billion
Over 50% of organizations
withadvanced and original
processes will gamify
themselvesMore gamification facts here
16. How can yougamifyyour small business?
Include
different
stages of
difficulty
Honor them withbadges
Provide users with scores
Set specific goals for
them
17. Rank them on their
achievements
How can yougamifyyour small business?
Include
different
stages of
difficulty
Honor them withbadges
Provide users with scores
Set specific goals for
them
21. Be quick with feedback rotations
Provide simple, clear instructionsand goals
EngagingGamification
22. Be quick with feedback rotations
Provide simple, clear instructionsand goals
Create a captivatingnarrative
EngagingGamification
23. Be quick with feedback rotations
Provide simple, clear instructionsand goals
Create a captivatingnarrative
Design challenging,yet achievabletasks
EngagingGamification
27. Branding throughGamification
Gives a voice to your consumers
Creates a mutuallybeneficialrelationship
between companiesand consumers
Discovers people whoare
actuallyinterestedin your
brand