Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Let SEO Do the Bidding!

977 visualizaciones

Publicado el

Get noticed before your competitors!

SEO won’t work for my website – a person living in Narnia would say that!

Today, people rely on search engines to find information just like a blind person relies on his glasses to see. The online world is blooming every day and if you are not in it, you don’t exist. Sixty-three percent of 2.2 trillion searches only open the first 3 results in search pages. To get to the key spots before your competitors, you need SEO strategies. They will provide you the grounds for ongoing struggle to rank higher in search results. But your competitors are doing the same and every brand cannot be in the top three pages. So, how can you beat the rest?

Publicado en: Marketing
  • Sé el primero en comentar

Let SEO Do the Bidding!

  1. 1. WHY SEO IS IMPORTANT FOR u BRINGING TRAFFIC TO YOUR WEBSITE Ill 2.2 TRILLION - - -I- - - BBILLION SEARCHES ON GOOGLE GLOBALLY SEARCHES A DAY IN YEAR 2013. [MAX NO. OF SEARCHES ON ANY SEARCH ENGINE]. OF ONLINE EXPERIENCES BEGIN 93 PERCENT % WITH A SEARCH ENGINE. Q '%r SO, IF YOU ARE NOT IN THE TOP TEN SEARCH RESULTS ON GOOGLE, YOU ARE MISSING A LOT OF OPPORTUNITIES TO BRING TRAFFIC. FACTORS CONTRIBUTING TO SEARCH ENGINE RANKING ON-PAGE OPTIMIZATION 1. SEO PRACTICES ARE FRUITFUL WHEN vuun WEBSITE IS RELEVANT TO BOTH SEARCH ENGINE ROBOTS AND HUMANS. 2. WHEN VISITORS LAND ON YOUR WEBSITE, THEY SCAN FOR THE INFORMATION. % HUMAN us. ROBOTS -'I"“““'- PEOPLE WANT TO SEE o - - - - - - - - I I I I ENGAGINGCONTENT ACREATIVEWEBDESIBNTHATISUSER-FRIENDLY ‘—-0 - - - - - - --o----- I 5 V7 - — — _ I W j ROBOTS SCAN YOUR WEBSITE FOR THE CODE TO MAKE SEARCH ENGINE RANKING DECISION. I I - - — — — — — - - O ROBOTS WANT TO SEE I I I I soon SITE STRUCTURE RELEVANT KEYWORDS | »——-0 - — — — — — —-0-——« I I DESCRIPTIVE HTML soon uunurv AND wumuus URLS - - — - v . - - — - - — - - - O - - — - - I I seuncu ENGINE FRIENDLY URLS DESCRIPTIVE HTML | - - - - O . - - - - - - - - - O - - - - l 1 I --. ::~ ' FASTER LOADING TIME _, :_2°°°' "°°3.: ,_ - - - - - --O - - - - - - -- ; :1DD%: : 0‘. :0 . ..O. :llI‘. .:. . 700 LINKS SEARCH USERS CLICK ON ARE 7 5 0 USERS NEVER SCROLL PAST THE FIRST ORGANIC. PAGE OF SEARCH RESULTS. THE OFF-PAGE SEO FACTORS THAT ARE NOTICED BY ANY VISITOR WHO IS COMPELLED TO CLICK ON A LINK LEADING TO YOUR WEBSITE IN ORDER TO GET THE INFORMATION THEY WERE LOOKING FOR. Q ‘_ PEOPLE WANT TO SEE 0 - — — — — — — — I I I COMPELLING PR AND BLOG CONTENT THAT IS BACK LINKED TO I YOUR RELEVANT WEB PAGES. _ _ _ _ _ _ _ _ _ , _ _ _ _ _ _ I YOUR PRESENCE IN LOCAL SEARCH LISTINGS LIKE YAHOO/ GOOGLE, I I YELLOW PAGES / - - - - — - - - - 0 - - - - - - - - - I I I eusruessneurewsnsnurvoun ussnneurewsroesrnurnmeour | coupnuv, BRAND, sue vuunpnunucrshuustriutcts ———-0 - — — — — - — — —-o-—-—- I your notes IEO. expenr OPINIONS ABOUT voun Pnuuucrs on PERHAPS I AWELL-CRAFTEDUSERREVIEWJ | r ‘ “ “ ‘ ' “ ‘ "' ' ' ‘ " “ ‘ “ '"’ I I DNLINE rorruru AND ntscusstuu orrrcuu BRAND/ COMPANY PAGES on I BUARIJTHATCHEATESASTIR sucuu uenrn SITES ———-o - — — — - — — - —-o-—--~ I I ‘ j j j j j j j j J I I a 1 j ROBOTS SCAN FOR YOUR WEB PRESENCE TO FIND RELEVANT LINKS AND DIRECT TARGETED TRAFFIC TO YOUR WEBSITE. I I ------- - - o ROBOTS WANT TO SEE I I UNBROKEN LINKS | [BROKEN LINKS LEAVE A NEGATIVE IMPRESSIONI I r — — — — — —-0 - — — — — — -- r r | ANCHOR TEXT OF INBOUND BACKLINKS FROM AUTHORITY ‘ LINK TO YOU AND RANKED PAGES ———-o - — — — — — — —-0-———— I I DOMAIN LIFE SPAN BRAND MENTIONS | - 2 - — - 0 - — — : — — - 0 - — ‘ J BY PROVIDING WHAT PEOPLE AND INTERNET BOTS WANT TO SEE, YOU INCREASE YOUR CHANGES OF BETTER VISIBILITY. WHEN YOUR WEB PAGES ARE RANKED HIGHER FOR CERTAIN KEYWORDS IN SEARCH RESULTS, IT MEANS YOUR SEO STRATEGIES HAVE PAID OFF. HOW TO MEASURE THE RESULTS OF SEO EFFORTS CALCULATE WEBSITE CONVERSION RATE LEAD GENERATION CONVERSION RATE = NO. OF LEADS IN A GIVEN TIME X -I TOTAL TRAFFIC TO SITE IN THAT TIME SALES CONVERSION RATE = NO. OF SALES X -I NO. OF VISITORS II It It It It It It IF THESE FORMULA YIELD 2 — CONVERSION RATE, YOU ARE GOING STRONG. IT MEANS YOU HAVE OUT OF I LEADS CONVERTING INTO SALES. / ZILLIONDESIGNS @Z| LL| ONDES| GNS / COMPANY/ ZILLIONDESIGNS +Z| LL| ONDES| GNS Q lLLl0N DESIGNS

×