View the full presentation on YouTube: http://zlw.re/bsjd6 In today's quickly changing real estate market, Hedda and her team are continually evolving how they offer real estate services with the most professional, efficient and rewarding representation in the industry. Knowing that a successful leader needs to recruit the best talent, Hedda shares tips for finding and hiring the right professionals to grow your team.

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FINDING AND RECRUITING TOP TALENT
Hedda Parashos, Palisade Realty

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Meet our presenter
HEDDA PARASHOS
Premier Agent

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A little background…
Started advertising
on Trulia2011
2006
Entered the real
estate industry
Purchased Palisade
Realty2012
Team of 12 is pacing
to do $50M this year2016
2012

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Hire the “right agent” for…
You.
Your team.
Your business model.
Your long-term goals.

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Plan your growth
Know what you’re looking for: Experienced or not?
Identify your leverage: What value do you offer?
Find the right one: How can you leverage your sphere?
Determine required qualities: What can’t you teach?

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What value do you offer?

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Do you have…
Systems and processes
to maximize efficiency?
Ongoing training to
enhance skills and growth?
Admin support to
handle paperwork?
An ISA filling the pipeline
with qualified leads?

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Agents want to join a team that…
Provides opportunities
for new business
Offers favorable
commission splits
Leverage your:
 Financial ability to buy online leads
 Experience with online advertising
 Ability to funnel them quality leads
Do your research:
 What are other teams offering in
your area?
 What additional value do those
teams provide?

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Experienced or not?

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Hiring agents with…
Lots of experience Some experience No experience
+
• No training needed
• Start responding to
leads right away
• Emotionally stable
• More appreciative
• Hard-to-break habits
• May be unfamiliar
with technology
• May be new to
online leads
• Limited training on
buying/selling
• Easy-to-break habits
• Fairly emotionally
stable
• New to real estate =
limited success
• May need training
working online leads
• May compare you to
previous brokerage
+ +
• No habits for you
to break
• Moldable to your
unique approach
• Lots of training
needed
• Unpredictable hire
• More
emotional

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?
What can’t you teach?

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Must-have qualities
 Entrepreneurial spirit
 Self-sufficient
 Tech savvy
 Customer driven
 Coachable
 Passionate
 Hardworking

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Leverage your sphere

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Utizlize your sphere for recruiting
Co-workers
Past clients
Vendors Friends
Family
Social media

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Next step: Interviewing

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5 great questions I always ask
Why do you think I should hire you?1
How many brokerages have you interviewed with?2
Why didn’t you go with another brokerage?3
How comfortable are you with technology?4
What are your long-term career goals?5

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And finally:
Never stop recruiting

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