Power Point Slide - Assignment 3 - Case Study 2 - The Battle Over Net Neutrality

1. INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY
ASSIGNMENT 3 – CASE STUDY 2
TITLE: THE BATTLE OVER NET NEUTRALITY
LECTURER: PROFESSOR DR. RUSLI ABDULLAH
(email: rusli@upm.edu.my)
GROUP 13 Matrix No:
1. Hj Nasseruddin Bin Hj Abdul Jabar - P13D142P
2. Hj Zulkifflee Bin Hj Sofee - P13D136P
3. Chong Min Fatt - P13D154P
Prepared by: Hj Zulkifflee
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2. • Questions:-
• Question 1.What is network neutrality? Why has internet
operated under net neutrality up to this point in time?
• Question 2.Who’s in favour of net neutrality? Who’s
opposed? Why?
• Question 3.What would be the impact on individual users
businesses and government if internet providers switched
to a tiered service model?
• Question 4.Are you in favour of legislation enforcing
network neutrality? Why or why not?
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

3. • Question 1. What is network neutrality? Why has internet
operated under net neutrality up to this point in time?
Network neutrality is the idea that internet service
providers must allow customers equally access to content
and applications regardless of the source or nature of the
content.
In short, net neutrality is a network designed paradigm,
that argues for boradband network providers to be
completely detached from what information is sent over
their networks.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

4. Continue:-
Presently the internet is indeed neutral: all Internet traffic
is treated equally on a first-come, first-serve basis by
Internet backbone owners.
The internet has operated under net neutrality up to this
point time because:-
• (a) It was built on phone lines which are subject to
‘common carriage’ laws.
• (b) These laws require phone companies to treat all calls
and customers equally.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

5. • Continue:-
• (c) They can not offer extra benefits to customers will to
pay higher premiums for faster or clearer calls, a model
knows as tiered service.
• (d) Prohibits internet providers like the cable or cellular,
companies from filtering, slowing or otherwise limiting
the data traffics that flows over their network- for instance,
by looking services they don’t like, or by charging
exorbitant traffic fees to rival services. Such fees, would be
in addition to the payments ISPs already received from end
users via, say, your cable or DSL bill.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

6. Question 2. Who’s in favour of net neutrality? Who’s
opposed? Why?
Those in favour of network neutrality include organizations
like MoveOn.org, the Christian Coalition, the American
Library Association, every major consumer groups, a host of
bloggers and small business as well as streaming-video
servicers like Netflix.
Net neutrality advocates argue that the risk of censorship
increases when network operators can selectively block or
slow access to certain content such as Netflix video streams
or access to competing low-cost services such as Skype.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

7. Continue
The Internet service providers are the group who
opposed the network neutrality. These are
because of:-
(a) The issues of copyrighted material internet.
(b) Comsat, the second large U.S internet services
provider reported that illegal file sharing of
copyrighted material was consuming 50 percent of
its network capacity. 7
INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

8. Continue
Network owners believe regulation to enforce net
neutrality will impede U.S competitiveness by
stifling innovation, discouraging capital expenditure
for new networks, and curbing their networks
ability to cope with the exploding demand for
Internet and wireless traffic.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

9. • Question 3. What would be the impact on individual
users businesses and government if internet providers
switched to a tiered service model?
The Impacts are:-
i. Tiered service model allows users to select from a small
set of tiers at progressively increasing price points to
receive the product or products best suited to their
needs.
ii. Wireless providers have already moved to developed
tiered plans that charge heavy bandwidth users with
larger services fees.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

10. iii. Online content providers have struck
exclusive deals with distributors that leave
their competitors at a disadvantage.
iv. For example, Comsat struck a deal with
Microsoft to provide streaming video via its
Xfinity TV service through the Xbox 360.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
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11. Continue
v. When Internet providers switched to tiered
service model, that will be impact on individual
user, business and government.
vi. If the users demand for the Internet overwhelms
network capacity, they must pay for service
charge fees.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
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12. v. It will prevents the individual user from
developing idea and also prevent or reduce the
small business from making their product
extensively through online.
vi. Tiered service model also make difficult for
government to share information with the people
effectively and efficiency.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
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13. Question 4. Are you in favour of legislation enforcing
network neutrality? Why or why not?
Normally we are not favor of legislation enforcing network
neutrality.
These were because that legislation enforcing will prevent
globalization process especially in business environment.
We know that the globalization is very strong supported by
internet and if Internet is not neutral, it will be disturbed
the process of globalization.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

14. Continue
The legislation will prevent a small businesses to
promote their product abroad by cloud computing
and also prevent the blogger to share ideas.
Besides this, the legislation also is not good for
service providers such as Facebook to give a free
service to the user.
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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083
THE BATTLE OVER NET NEUTRALITY
THANK YOU
• PREPARED BY GROUP 13:
HAJI ZULKIFFLEE BIN HAJI SOFEE - P13D136P
HAJI NASSERUDDIN BIN HAJI ABDUL JABAR - P13D142P
CHONG MIN FATT - P13D154P