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SUBSCRIBED 2018
SAFE HARBOR DISCLAIMER
Director, Revenue Advisory
JENN MEEHAN
Partner, CFGI
GREG LYNCH
SSP is NOT
garbage
SSP: Your New Strategic
Growth Weapon
Standalone Selling Price and Allocations
01
Allocating SSP
SSP values are used to calculate each
Performance Obligation’s extended revenue
value, relative to the contract
03
Strategizing with SSP
Now that we’ve streamlined SSP, what does
finance get to do with that free time? Here’s
how you can be strategic
02
Analyzing SSP
Remove the burden of the analysis of your
SSP values with the SSP Analyzer
04
Field Stories
Real world examples of revenue teams that
have become trusted advisors to the
business
AGENDA
ALLOCATING SSP
CHALLENGE: Standalone Selling Price Calculation & Allocation
Ext Price SSP % Of Total Price Allocation
SaaS Product $1,100 $1,200 $1,200 / $2,160 = 56% $1,900 * 56% =$1,055
Implementation $700 $800 $800 / $2,160 = 37% $1,900 * 37% = $705
Training $100 $160 $160 / $2,160 = 7% $1,900 * 7% = $140
TOTALS $1,900 $2,160 100% $1,900
Determine SSP
Allocate SSP
DEMO
ANALYZING SSP
DEMO
STRATEGIZE WITH
SSP
Stop detracting and start enabling the business
➔ Go-to-market
strategy
➔ Pricing model
analysis
➔ What does
success look like?
➔ Discounting
behavior
➔ Profitable areas /
stratifications
➔ Growth drivers
➔ Discounting not
tied to market
➔ Compensation
model
Analyze New
Offerings
Market Analysis Business Behavior
Strategize with Metrics
FIELD STORIES
Learn to be better
➔ Early automation adopter
➔ 606 automation adopter
➔ Needs to automate
Lessons
From
The Field
*ROI based on a fully baked cost of a Revenue
Accountant with an annual salary of $115,000
ROI of Automating SSP
Elevate Your
Team
Strategize:
✓ Automate mundane work
✓ Utilize your systems for
analytics
✓ Leverage that analysis to
enhance the business
Thank you!
Learners
Lounge
Following Session
Ask the Experts: Rev Rec
Automation Best Practices
Questions?
jmeehan@zuora.com
glynch@cfgi.com
Additional Resources

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SSP Your New Strategic Growth Weapon

  • 3. Director, Revenue Advisory JENN MEEHAN Partner, CFGI GREG LYNCH
  • 5. SSP: Your New Strategic Growth Weapon Standalone Selling Price and Allocations
  • 6. 01 Allocating SSP SSP values are used to calculate each Performance Obligation’s extended revenue value, relative to the contract 03 Strategizing with SSP Now that we’ve streamlined SSP, what does finance get to do with that free time? Here’s how you can be strategic 02 Analyzing SSP Remove the burden of the analysis of your SSP values with the SSP Analyzer 04 Field Stories Real world examples of revenue teams that have become trusted advisors to the business AGENDA
  • 8. CHALLENGE: Standalone Selling Price Calculation & Allocation Ext Price SSP % Of Total Price Allocation SaaS Product $1,100 $1,200 $1,200 / $2,160 = 56% $1,900 * 56% =$1,055 Implementation $700 $800 $800 / $2,160 = 37% $1,900 * 37% = $705 Training $100 $160 $160 / $2,160 = 7% $1,900 * 7% = $140 TOTALS $1,900 $2,160 100% $1,900 Determine SSP Allocate SSP
  • 11. DEMO
  • 13. Stop detracting and start enabling the business ➔ Go-to-market strategy ➔ Pricing model analysis ➔ What does success look like? ➔ Discounting behavior ➔ Profitable areas / stratifications ➔ Growth drivers ➔ Discounting not tied to market ➔ Compensation model Analyze New Offerings Market Analysis Business Behavior Strategize with Metrics
  • 15. Learn to be better ➔ Early automation adopter ➔ 606 automation adopter ➔ Needs to automate Lessons From The Field
  • 16. *ROI based on a fully baked cost of a Revenue Accountant with an annual salary of $115,000 ROI of Automating SSP
  • 17. Elevate Your Team Strategize: ✓ Automate mundane work ✓ Utilize your systems for analytics ✓ Leverage that analysis to enhance the business
  • 18. Thank you! Learners Lounge Following Session Ask the Experts: Rev Rec Automation Best Practices Questions? jmeehan@zuora.com glynch@cfgi.com Additional Resources