1. Report Period: February 1 - February 29, 2016
Social Media
Community Size and
Growth Benchmarks
A report on the number of fans and
the growth rate of those fans across
7 industries, including Luxury
Fashion, Soft Drinks, State Tourism,
Luxury Autos, Children’s Hospitals,
Consumer Electronics, and Snack
Foods. Networks include Facebook,
Twitter, Instagram, YouTube,
Google Plus and Pinterest.

2. Summary
This report delivers a broad view of social media community sizes and growth rates across 7
industries and 61 brands. The average industry Facebook page fan count ranges from around
344,000 in children’s hospitals, to over 15 million in the snack food category.
While community size and growth rate aren’t to be focused on at the risk of lowering engagement,
social media fans are still undeniably valuable. This report can give you a good sense of the
community benchmarks across a diverse set of industries.
Highlights
❖ Instagram continues to be the social media network with the highest overall growth rates
across most industries. Industry average growth rate averaged between 5% and 11%.
❖ YouTube had an average growth rate of just over 24% in the snack food category.
❖ The single highest brand social media fan count is Oreo’s Facebook page: 41.8 million
Report Period: February 2016

3. Luxury Fashion Community Size

4. Luxury Fashion Community Growth Rate

5. Soft Drinks Community Size

6. Soft Drinks Community Growth Rate

7. State Tourism Community Size

8. State Tourism Community Growth Rate

9. Luxury Auto Community Size

10. Luxury Auto Community Growth Rate

11. Children’s Hospitals Community Size

12. Children’s Hospitals Community Growth Rate

13. Consumer Electronics Community Size

14. Consumer Electronics Community Growth Rate

15. Snack Foods Community Size

16. Snack Foods Community Growth Rate

17. If you’d like to see this type of data, and
much more, for your brand’s social
media landscape, simply request a free
trial at either of the links below.
Online Form
ZuumSocial.com/Contact/
Email
sales@ZuumSocial.com
Free Trial
© 2016 Zuum ZuumSocial.com