This document provides tips for entrepreneurs on how to think like journalists in order to tell their business vision and story. It recommends entrepreneurs define their own story by focusing on their history, passion, inspiration for founding the business, social issues addressed, and what makes them different. A framework is presented for crafting key messages about the business, operating philosophy, achievements to date, products/services, and role in society. Interview tips include preparing key messages and an ideal headline, driving the conversation, and avoiding jargon or fake stories. The goal is for entrepreneurs to share their bigger vision beyond just products or services.