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"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue

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Mike will go through how quick sprints of research can be used to direct product strategies and reduce in-market iterations. He's currently chief product officer of Clue, a female health app that he co-founded. In the past, he's been a creative director frog design. Mike has over 15 years of experience in design, research and product strategy 

- Find the video of the talk : http://bit.ly/2kUEZdA
- Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨

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"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue

  1. 1. better, faster, stronger market fit MikeLaVigne,Clue
  2. 2. “Finally. A period tracking app that doesn’t look like My Little Pony is having her period.”
  3. 3. mission-driven female founded IdaTin
  4. 4. insight-driven product development
  5. 5. 1. formative 2. generative 3. evaluative
  6. 6. talk to someone before building something
  7. 7. quantitative / qualitative
  8. 8. fail fast, fail often
  9. 9. better, faster, stronger, market fit
  10. 10. market fit “The degree to which a product satisfies a strong market demand.”
  11. 11. better = empathetic
  12. 12. faster = fewer and smaller iterations
  13. 13. stronger = genuine unmet need
  14. 14. better
  15. 15. empathy
  16. 16. “What do women want?”
  17. 17. What is “woman” ?
  18. 18. formative research
  19. 19. faster
  20. 20. ?
  21. 21. build all hypotheses build after evaluating hypotheses
  22. 22. generative research
  23. 23. stronger
  24. 24. segment research
  25. 25. spectrum research
  26. 26. “factors of diversity”
  27. 27. • life stages • birth control types • relationship types • genders • sexualities
 • education levels • medical conditions • reproductive goals • body perceptions • impairments
  28. 28. Spectrumresearch increases diversity to find patterns that connect people. Segmentedresearch emphasizes simplicity, so patterns are easier to find.
  29. 29. Spectrumresearch increases diversity to find patterns that connect people. Segmentedresearch emphasizes simplicity, so patterns are easier to find.
  30. 30. [ screen shot of article ]
  31. 31. also formative research
  32. 32. break it
  33. 33. @MikeLaVigne_

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